Schema markup is a code that helps Google better understand website content. In other words, it's a way to ensure a competitive advantage for your website in search engine results pages (SERPs).
Search Algorithm
A search algorithm is a set of rules that weighs and ranks websites for search results. The aim of a search algorithm is to furnish users with meaningful outcomes to their search queries.
Search Engine Poisoning
Search engine poisoning, also called "search poisoning attacks," is a way for cybercriminals to exploit weaknesses in search engine optimization (SEO) methods.
Search Engine Results Pages (SERPs)
SERPs or Search Engine Result Pages are gateways to the information we seek online. Whenever search engine users type a query into a search engine like Google or Bing, these pages act as the portal. Google pulls up a selection of websites deemed relevant to particular search terms.
Search Intent
Search intent refers to the purpose and motivation behind a user's search query. In the context of SEO, user intent is crucial to understand and optimize for SEO in order to provide users with the most relevant and useful content. By aligning your website's content with the specific intent of your target audience, you can significantly improve your chances of ranking higher in search results.
Search Results
When we hop onto Google or any other search engine and type in a question or a few keywords, we're presented with a list known as "search results." These results are like the search engine's way of saying, "Based on what you're looking for, here are some web pages that might have your answers."
Site Taxonomy
Site visitors don't want to hastily comb through a website to search for the answers to their queries. They want fast and conveniently accessible answers. Thus, a website's structure plays an essential role in SEO strategy.