Link Building

What is Link Building?

Link building is a part of SEO. It helps search engines rank your pages. Without links, your outstanding content might not be visible to search engines. Hence, it's vital to ensure that other websites link to your post.

However, not all links are valuable, and some may even harm your web page. So, let’s find out how the linking page works.

The Factors of a Good Link

Here are factors of what makes a good link:

  • Relevance: The link you put should be relevant to the page.
  • Dofollow: A dofollow link is a hyperlink that passes link juice, also known as PageRank. It is considered to be a valuable ranking factor in search engine optimization (SEO).
  • Authority: The website that the link is coming from should be high-quality and authoritative.
  • Context: The link should be placed in a natural and relevant context.
  • Anchor text: This should be relevant and descriptive to the page where the links are pointing.
  • Trustworthiness: The website that the link is coming from should be trustworthy and reliable.

How to Build High-Quality Links

Here are some link-building methods:

  • Guest blogging
  • Social media
  • Commenting on other websites
  • Outreach
  • Broken link building

Regarding link building for SEO, a better and more relevant backlink profile is key. But worry not; we have you covered.

At SEOLeverage, you can choose your best bet to build links. Depending on where you are in your link-building journey, one of the following options would be an excellent start:


When building external links, it is important to choose methods that are appropriate for your web pages and your target audience. Link-building tactics can be long, but it's an essential part of any SEO strategy.

By implementing holistic link-building strategies, you can start building links that will improve your website's ranking.