The Ultimate Guide To Hiring An SEO Agency in the US

Just Some of The Global Teams Who Trust Us with Their SEO

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Establishing a unique identity in the digital space is a huge struggle for most businesses today because of the increasing competition. Even companies who may have managed this feat find it challenging to remain visible and retain the attention of their target audience.

If you're looking into penetrating the online space and competing with the billions of websites on the Internet, there’s only one way to do so. And that is through search engine optimization or SEO.

SEO will make a huge difference between a thriving website and an online business languishing in anonymity. It will achieve most of the following digital marketing goals:

  • Reach your target audience
  • Create brand awareness
  • Establish brand credibility, equity, and recall
  • Generate leads and sales
  • Boost your site’s ranking, visibility, and searchability in the search ending results pages (SERPs)

But the challenge here is how to create and implement an SEO strategy.

This is where an SEO agency, US businesses trust, comes in very handy. SEO specialists know exactly how to achieve your SEO business goals.

SEOLeverage™️ professionals are well-equipped to check your site’s current performance in order to implement all required optimizations for it to rank high and become competitive. And with the SEOLeverage™️ app, you can easily see how your site is doing, including suggestions on how SEO specialists can help you.

In this guide, we’ll discuss the following:

  • How SEO agencies can benefit e-commerce sites
  • What digital marketing services should you get
  • How to choose a good SEO company

Top Benefits of Hiring an SEO Agency

SEO is a set of practices and tactics to boost the ranking of your website in Google, Yahoo!, and other search engines. These optimization efforts can be done in two ways:

  • On-page SEO – optimizing individual pages by generating keyword-optimized, high-quality content
  • Off-page SEO – building your site’s authority by leveraging effective backlink-building strategies

These two SEO tactics will boost your site’s visibility for certain keywords so it will rank high in SERPs. These keywords are related to your company, industry, products, and services.

Here are the top perks of hiring a digital marketing agency instead of dealing with it in-house:

Save time and money

SEO is time-consuming and costly if you don’t know what you’re doing. For an SEO amateur, you may need to go series of trial and error, which could be frustrating.

Do you have enough time to do the following:

  • Create SEO strategies
  • Research keywords
  • Create keyword-optimized ads and content
  • Analyze campaign data and create reports
  • Optimize metadata
  • Optimize and maintain an effective SEO program

As for the costs, an in-house team handling your SEO will bear significant expenses on training, salaries, bonuses, and software.

Avoid wasting your time and all these costs by working with an SEO agency. SEOLeverage™️ professionals can manage your digital marketing program seamlessly. That way, you can focus on other critical tasks related to your business. You’ll also end up saving money despite paying for service fees.

Additionally, effective SEO will drive high marketing ROI. Therefore, the cost of outsourcing will offset the revenues from SEO conversions and sales.

Industry experience

Reliable SEO agencies will have years of experience working with companies in different industries. They will also know which SEO strategies will work best for your brand.

SEO expertise

An SEO agency in the US will have a team of experts comprising mainly of the following:

  • Keyword analysts
  • Content writers
  • Web design and web development pros

Moreover, they will have access to the latest technology and be well aware of any current algorithm changes.

The SEOLeverage™️ app allows you to analyze the impact of Google updates on your site. That way, SEO professionals can provide suggestions on how you can get back on track and increase your search engine rankings.

Top SEO Services Worth Investing

Here are the top search engine marketing services you should get from an SEO agency:

Technical SEO audit

Technical SEO audit is a process that identifies and diagnoses what is wrong with your site’s tech SEO so issues can be fixed immediately. It includes many different audits, all of which will help diagnose your website’s overall performance. These include:

  • Page speed
  • User experience
  • Site structure
  • Duplicate content
  • Security
  • Mobile-friendliness
  • Crawlability
  • Structured data
  • Google Search Console
  • Core web vitals

Technical SEO often requires daily inspection, so outsourcing this service to SEO experts is a smart choice.

Link audit

A link audit will diagnose the overall health of your link profile, including the quantity and quality of referring domains.

During a link audit, an SEO agency will do the following:

  • Organize the sheet of your backlink profile
  • A thorough analysis of links
  • Link opportunity and link cleanup recommendations
  • Backlink report
  • Spam links

Content marketing

Content marketing refers to creating, promoting, and distributing quality content for a specific audience across several digital channels, such as your website, email, and social media.

With a consistent stream of quality content, other businesses, publishers, thought leaders and influencers will have something to link back to. Soon after, your blog page can generate thousands of organic traffic and acquire thousands of quality backlinks.

An SEO agency will help you create link-worthy content that you constantly publish on your page.

Content marketing may include these services:

  • Content audit
  • Content creation
  • Persona development
  • Content promotion
  • Social media marketing
  • Email marketing
  • Series development (video series and podcasts)
  • Reporting (KPIs and metrics)

SEOLeverage™️ offers a Deep Dive SEO Audit, a personalized SEO Gameplan that answers why your SEO campaign isn’t working. We'll give you a complete picture of your website’s current SEO and determine what limits your SEO efforts. Then, we'll show you how to take action to improve your SEO performance.

Keyword research

Keyword research refers to finding and analyzing keywords that people use to explore your offered products and services so you can rank them on SERPs. It helps uncover a list of keyword opportunities, including what you’ll need to rank for every keyword.

A keyword research service investigates the following:

  • Keyword search volume
  • Keyword difficulty
  • Keyword search intent
  • Competitor keyword rankings
  • Content requirements
  • Manual SERP analysis
  • Semantic keywords

As one of the best SEO services provided by SEO specialists, keyword research can be combined with content development or op-page optimization.

Link building

Link building is a strategy meant to increase the quality of backlinks pointing to your pages. It generally comes in three types:

  • White hat – acquiring backlinks organically
  • Black hat – buying links
  • Grey hat – other non-manipulative link-building tactics, such as outreach, guest blogging, and link reclamation

Create linkable assets

Linkable asset creation is a link-building service wherein an SEO agency creates a piece of content that is so valuable that when promoted, people will share it and even link back. This process is an effective way of growing your blog to thousands of organic visitors monthly.

The process may appear simple, but it isn't easy in practice. An SEO company will:

  • Create a linkable asset
  • Market it to the right people
  • Distribute it across different channels
  • Reach out to possible suitors for a backlink

On-page setup

Whenever a new page or article is published, performing on-page SEO is vital. This is a tactic using keyword research to optimize your site’s pages. It may include the following:

  • Keyword research
  • Website audit
  • Header tags and meta tags optimization
  • Keyword optimization
  • Internal linking
  • Content creation and optimization

Search Branding

Search branding refers to an in-depth analysis of your brand in various locations.

SEOLeverage™️ professionals will analyze your brand’s reputation in search and provide you with a report that covers the following:

  • Google’s search components, including videos, images, and Twitter boxes
  • Competitors who want to steal your thunder
  • Potential risk factors
  • Review platforms and ratings
  • Full knowledge panel analysis

SEO Consulting

A consulting session with an SEO expert is the best option if you want to learn more about the site’s overall performance. It encompasses some or all SEO services to create an actionable plan for your SEO strategy.

SEO these days is moving at lightspeed. What worked last month might not work in the next couple of weeks. The only way you can grow your SEO results consistently is to evolve with Google. And a regular strategic SEO call with an SEO consultant will help you adapt to all possible changes in the digital space.

At SEOLeverage™️, a call with Gert Mellak, our founder, will discuss your SEO results and the necessary improvements you should make for your brand.

We will audit internal processes, provide you with hands-on support and recommendations, and give documentation that outlines everything from metrics to workflows to specific SEO strategies.

Hiring an SEO agency

Here is a guide on how you should choose a search engine optimization company:

Things to look for

White hat SEO practices

SEOLeverage™️ abides by practices that are sustainable and reliable in the long run. We make sure to avoid anything that goes against the guidelines set out by Google and other search engines.


At SEOLeverage™️, we do not just state or list the things we do. We will show you.

After just a few months, most of our clients claimed to have experienced improved organic conversions by more than 50%.

Experience in the industry

When hiring an SEO agency, experience is a crucial factor to consider. Hire an expert in the field who knows SEO and understands business growth.

Experience does not only mean the years they have been in the business. It also refers to the experience they had working with clients in different industries.

Our team of SEO professionals has over 20 years of experience in the SEO industry. We have worked with different companies in various fields, such as finance, property, education, technology, IT, healthcare, and law. As an international SEO agency, we have partnered with businesses worldwide, including Spain, US, and Europe.

Client reviews

Credible client reviews on the agency’s site indicate they provide reliable, effective SEO services. Reading what previous customers have to say about how good the Internet marketing agency is will help you choose the right search engine marketing partner.

We have a dedicated page sharing our client’s feedback on how we helped them get favorable SEO results. Read through them to have an idea of how competent we are.

Hear from Just Some of the Businesses Enjoying More Organic Traffic Daily

Gert far exceeded our expectations, got back to us much quicker than we thought he would, and provided lots of detail and suggestions about our business that we didn’t know about.
joseph n gerocs

Joseph N. Gerocs


Epic site audit with easy to follow, prioritized action steps. It’s a pleasure to work with Gert and his team!
ezra firestone

Ezra Firestone

The site audit really gave us enough material to improve our site over the following months, resulting in an almost immediate 15% plus in traffic and continued this way over several months.
luis torrejon

Luis Torrejón



Tips for selecting an SEO agency

Define your goals

Determine what you want to achieve with your SEO efforts. Set out SMART goals. Some good examples are:

  • Increase the number of sign-ups
  • Boost revenue through sales
  • Drive qualified organic search traffic to your webpages

Set a budget

You cannot instantly buy your way to the top spot of the organic search engine results pages. It takes time, effort, and expertise.

Bear in mind that no two SEO firms are the same. Look into their offered package and make a comparison. Only then will you know if you’re making a worthwhile investment.

Ideally, choose bespoke ecommerce SEO services instead of generic packages. SEOLeverage™️ offers a customized plan for your business. Though we use one strategic SEO framework, called the ERICA Framework, we tailor our services based on our client’s needs.

Get your team on board

Think how much you’ll get involved with the SEO agency. Figure out also who among your organization will be the liaison. Layout your plan for hiring an SEO company for your entire team and which providers are good candidates.

Make an informed decision

Reach out to top SEO companies and ask them all pertinent questions to learn more about their services.

Work with an SEO company that offers their services at reasonable prices. Most importantly, partner with a firm you’re comfortable working with.

Is SEO Still Worth It?

With the rise of AI tools like ChatGPT, many are wondering if SEO remains a worthwhile investment. Well, Yes!

AI may have hastened some SEO strategies like content creation. But there is something that has not changed. And that is understanding your customer’s journey and what they are searching for. Content marketing will still require next-level market insight and relevant amplification.

Billions of searches are made daily on Google. And with millions of websites competing for the top spots in SERPs, visibility is critical. But only through SEO refinement can your business earn the visibility it deserves.


By partnering with SEOLeverage™️, you will have a team of experts working towards digital success - international and local SEO. Easily manage your site performance in one place with our SEOLeverage™️ app. Whatever your SEO goal is, we can help you.