Are you looking for an international SEO agency to help optimize your website’s content and search engine ranking? Finding the right agency is essential as they will be in charge of making sure your website is visible to a global audience. 

In this article, you will discover more about the following:

• How different markets, search engines, and algorithms require unique approaches to international SEO.
• Why are tracking capabilities necessary for effective cross-border SEO campaigns?
• The importance of link-building authority and using the right online resources within various geographies.

Here are six traits of an excellent international SEO agency that you should look for.

Knowledge of the Global Markets

Are you looking to grow your business globally and reach more international markets? Having an international SEO agency like SEOLeverage with the idea of global markets is essential.

In each region, there is more than just understanding the nuances of language. Every country has different regulations, customs, trends, and cultures. Search engine algorithms also vary, so it’s essential to have a firm grasp of which strategies work best in each country.

Fortunately, SEOLeverage has experience in international SEO strategy. Plus, it knows how to circumnavigate the complexities of different markets worldwide.

Besides, its team has worked with clients from various European countries such as Spain. So, its knowledge of local and global search engine rankings helps develop successful SEO campaigns. 

Likewise, its SEO services are best for expanding its reach into international markets. Aside from understanding a range of countries, SEOLeverage can also guide how to adjust web content based on many factors, such as:

• Technical Optimization
• Website Architecture
• Off-page Activities

That said, global SEO companies can get the most out of their online presence regardless of where they are.

Experience in Search Engines & Algorithms

Search engine algorithms and how they affect visibility in local markets are complex. Also, having an experienced international SEO agency is vital to success.

As such, Google may be the global leader in search engines. But in certain countries, local search engines have a much larger market share than Google, like:

Fortunately, SEOLeverage has a wealth of knowledge in implementing global SEO strategies in different countries.

Also, having experience working with local search engines means understanding how they work. Plus, it means knowing what they prioritize when evaluating websites.

For example, Google may prioritize backlinks when ranking sites. Yet, Baidu puts more weight on content relevance and user experience. Knowing these allows SEOLeverage to develop global SEO strategies for each search engine.

SEOLeverage's international keyword research capabilities also allow them to target keywords in different regions. This helps ensure that their clients have the most influential global presence possible. Likewise, this helps them reach audiences via localized organic search optimization techniques.

Furthermore, SEOLeverage understands how different devices affect search rankings in other countries. Plus, they know which platforms are best used in which markets. This allows them to create strategies that work across multiple devices and platforms.

Advanced Tracking Capabilities

Tracking is essential for international SEO agencies to provide valuable insights and data. With the changes in global rules related to cookie usage, tracking website is challenging.

At SEOLeverage, they understand the importance of having advanced tracking capabilities. As such, it enables their clients to gain an edge in their SEO campaigns and beat the competition. SEOLeverage’s current tracking capabilities include the following:

• Weekly SEO Insiders’ Updates. Keep you informed about all the latest developments in search engine algorithms. This way, they know how to optimize your websites for the best performance.
• Real-time SEO Dashboard. Provides a comprehensive overview of web analytics in real-time. Likewise, it lets you check traffic levels, track leads, analyze trends, and make data-driven decisions.
• Periodic Technical Site Audits. Identify any errors or problems on your website that might be causing low rankings or visibility. Also, it helps you address any issues quickly and efficiently.
• External and Internal Link Analysis. Check how well your website's linked internally. Plus, it provides valuable insights into potential opportunities for improvement.

With this information, they can develop a global SEO strategy to ensure you remain ahead in digital marketing.

Ability to Monitor and Evaluate Keyword Performance Across Multiple Markets

SEO has become essential to any effective global SEO agency to maximize visibility. You must check keyword performance when executing an international global SEO strategy.

Yet, it can be too much for any global SEO agency, as tracking and analyzing SERP performances can be challenging. Fortunately, this task becomes much more manageable with the right tools, such as SEOLeverage.

SEOLeverage provides extensive keyword research to identify the most relevant keywords for each target market. For example, you can gain insights into how specific keywords perform in different parts of the world. 

Likewise, you can assess which ones you should target for maximum impact. Aside from that, it also provides reports on keyword trends and performance metrics. This way, based on the data, you can make quick changes if needed.

Besides its keyword research capabilities, SEOLeverage also provides valuable metrics. With it, you can track your international SEO campaigns across multiple markets. Plus, this international SEO service includes:

• Detailed SERP rankings data
• Top organic search terms by region
• Backlinks analysis

With these metrics, you can refine your international SEO strategy accordingly.

Proven Link Building Authority Within Varying Geographies

Link building is a must-have for international SEO services. As such, understanding the cultural differences between countries is essential when connecting people through links. A global SEO agency with proven link-building authority can grant greater traffic back onto their website.

Below are some reasons why link building is essential for international SEO:

• Increases international visibility. Link building allows your website to reach a wider audience by increasing visibility in various geographical regions.
• Generates trust signals. Quality backlinks from reputable websites indicate to search engines that your website is reliable and trustworthy. Thus, it improves your rankings organically.
• Enhances brand awareness and reputation. Partnering with authoritative websites allows you to see your content by more people. And this results in more brand awareness and reputation within a specific country.
• Improves local relevance. Linking to relevant content in a certain location ranks you in the localized SERP. This can lead to more targeted traffic from that area or country.
• Stimulates referral traffic. Referral traffic refers to visitors who visit your website from another site’s link. As such, this helps bring more potential customers from other regions to your website.
• Boosts engagement rate of audiences. Link building increases the click-through rate (CTR) on SERP. Also, it drives users' engagement with better content through organic searches. Hence, making them stay longer on the webpage and increasing credibility among users.
• Enhances online credibility. Backlinks from credible sources tell search engine crawlers that you have legitimate resources backing up your content. Plus, it improves the ranking of your website in good faith amongst global audiences during organic searches.

Fortunately, SEOLeverage offers link-building services tailor-made to help agencies. For instance, its basic link service provides ten pre-screened and reported monthly links. All links are from guest posts or insertions, with one-off payments available for one to two months.

For those who need a more comprehensive solution, its Leverage Links service is the way to go. This package offers 20 links through guest posts or insertions that are all pre-screened and reported monthly. And like the basic, payment is available in one-off options but for two to four months.

Efficient Use of Online Resources

Nowadays, it is essential to have an effective online presence if you want to build a successful international SEO strategy. That means utilizing the various resources available on the internet to maximize your reach.

Here are some ways you can make the most of online resources for international SEO:

• Create High-Quality Content. Quality content goes a long way in helping build an international SEO plan. To engage readers, ensure your content is informative, well-written, and relevant to the target audience.
• Utilize Social Media Platforms. Social media outlets like Twitter, Facebook, Instagram, and others offer great opportunities for businesses to reach out to potential customers worldwide. You can use these channels to establish relationships with influencers, post interesting content or use them as conduits for promotions and campaigns.
• Leverage Local Influencers. Building relationships with local influencers is one of the most effective ways of increasing organic search visibility in foreign markets. These influencers can help promote your brand in their respective countries, boosting engagement and increasing website traffic overall.
• Invest In Paid Ads And Analysis Tools. Paid advertising can target people based on location, interests, or demographics. Also, many analysis tools, such as Google Analytics, can give you insights into how visitors interact with your website. Plus what they are looking for when they visit it.
• Syndicate Cross-Border Content. Syndicating cross-border content is an excellent way of connecting different countries through relevant topics. This will provide readers with interesting information and SEO benefits by creating backlinks that increase organic search visibility internationally.