Glossary

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10x Content

In today’s online world, content is king. If you want to succeed, you are likely to produce high-quality content that is engaging and informative.
But what if you could take your content strategy up a notch and create content that is 10x better than your competition? It sounds daunting, but when done right, this can result in a flood of traffic and leads for your business.

302 Redirect

The 302 redirect is one of the two ways to divert visitors from one page to another.
Think of a 302 redirect as a "We'll be right back" sign for your webpage. It’s not gone forever, just temporarily unavailable.

304 Not Modified

It is an HTTP response status code indicating that a requested resource has not been modified since the specified time. In the realm of web servers, this code plays a crucial role in optimizing the delivery of these web pages, reducing bandwidth usage and enhancing overall user experience.

A

Accelerated Mobile Pages (AMP)

Accelerated Mobile Pages (AMP) is an open-source project created by Google that allows developers to create web pages that load quickly on mobile devices.

Anchor Text

Anchor text — aka link text — is the clickable text you see in a hyperlink on a web page. It tells you where the link will take you. Usually, anchor text pops up as blue underlined text on a web page unless you use different colors and styles using HTML or CSS.

Article Spinning

Article spinning is the process of using an article spinner tool or manual techniques to generate multiple versions of an original article by rephrasing or rewriting its content. The primary goal of article spinning is to create unique variations of the same article that can be used for different purposes, such as content marketing, SEO (Search Engine Optimization), or link building.

Article Syndication

Article syndication is also called content syndication. It involves sharing your content with a third-party website or platform. It is either by republishing your content in its entirety or by featuring a snippet. It can also be an excerpt with a link to the source.

B

Backlinks

Backlinks are links on a website or page that direct back to another website or page. They can be referred to as "inbound links" or "incoming links" and are used to increase traffic.

Bingbot

Bingbot is the web crawler or web spider employed by Microsoft's search engine, Bing, to index and gather information from websites across the internet. This automated software, also known as a web crawler or bot, plays a critical role in the search engine's operation by systematically exploring web pages, following links, and collecting data about the content and structure of websites.

Bing Webmaster Tools

Bing Webmaster Tools is a powerful SEO tool for managing all aspects of your website's performance in Bing and other search engines.

Black Hat SEO

Black hat SEO techniques represent a collection of practices to elevate a website's position. These practices violate search engine guidelines. The primary goal of black hat SEO is to enhance a website's visibility in search engine results pages (SERPs). But achieved through unapproved methods by the algorithms of search engines, notably those of Google.

Bounce Rate

Bounce rate serves as a metric that measures the percentage of site visitors who leave after checking out a page. It reflects the level of engagement or interest that visitors have in the content of specific pages on a website.

C

Cached Page

Google cache is one of the most helpful tools that can be used to ensure your online presence is secure. But when trying to figure out how these pages work, it can get confusing! That's why we're here to guide you abaout Google cached pages.

Canonical Tag

A canonical tag (or rel=canonical) is a crucial HTML element that plays a significant role in search engine optimization (SEO). It is a powerful tool for guiding search engines, notably Google, to determine the primary version of a page among other very similar pages or duplicate pages elsewhere.

Canonical URL

Simply put, a Canonical URL is a web page's preferred or "official" URL. It helps search engines understand which page version should be displayed in search results when multiple URLs have similar or the same page content.

Co-citation

Co-citation is a fundamental concept in bibliometrics and search engine optimization (SEO). It refers to the frequency and pattern with which two documents are cited together by other documents. This concept is significant and plays a crucial role in understanding the relationships and thematic connections between various scholarly works.

Co-Occurrence

Co-occurrence is a term used in the field of search engine optimization (SEO) to describe the relationship between two or more words or phrases that frequently appear together in a given context.

D

Dofollow Link

A dofollow link is an HTML code that tells search engine crawlers to follow a certain link from one web page to another. These links pass “link juice” or link equity, meaning they help improve your website’s authority and visibility with search engines like Google.

Domain Rating (DR)

Domain Rating, developed by Ahrefs, is a metric that quantifies the overall strength and authority of a website's backlink profile. It predicts a domain's ability to rank higher in search engine result pages depending on the quality and quantity of its backlinks.

Doorway Page

A doorway page (gateway page, bridge page, or entry page) is a web page created with the primary intention of ranking highly in search engine results for certain keywords or phrases. Its ultimate goal is to redirect visitors to another, often unrelated, page.

Duplicate Content

Duplicate content refers to substantial blocks of content within or across domains that are similar or completely match other content. Often, this is not deceptive in origin.

Dwell Time

Dwell time refers to the session duration of how long a user stays on a page after clicking on a search result in a search engine. It measures how long visitors engage with a specific site content before returning to the search results or navigating to other pages within the same website.

E

Editorial Link

An editorial link is a hyperlink from another website to your own. But unlike acquired links, it’s not paid for or traded. Instead, it comes from a trusted source that has written about your product or service in the form of an article or blog post.

Email Outreach

Every digital marketer doing business online has surely heard about email outreach as a viable strategy for generating leads, building relationships, and promoting an offer.

Entry Page

In simple terms, entry pages are the first pages that users encounter when they visit a website. However, it would not have to be your home page.
An entry page gives users an initial impression of your brand, products, or services. This is known as a "landing page" in Google Analytics.

Evergreen Content

Evergreen content is a crucial concept in marketing your content. It is like evergreen trees that keep their leaves throughout the year. This type of content remains relevant and extended past its publication date. It attracts readers' and search engine attention.

External Link

An external link is also known as an outbound link or an outward link. It is a hyperlink that directs users from one website to another. It serves as a virtual bridge connecting diverse online sources. The distinction between internal and external links lies in their destinations. Outbound links lead users to different domains. Internal links navigate within the same website.

F

Faceted navigation

Faceted navigation, famously known as faceted search, is a type of search technology commonly used in e-commerce and by many major search engines like Google Search Console. It provides precision and relevance by allowing users to eliminate unnecessary search results through multiple criteria selections.

G

Gated content

Gated content is any content requiring website visitors to provide personal information in exchange for access. Blog posts, videos, PDFs, eBooks, white papers, webinars, or anything else that requires registration before viewing are gated content examples.

Google Alerts

A free tool given by Google called Google Alerts enables you to keep an eye on the web for a user's search term or phrase. These alerts provide email notifications whenever new content matching your chosen keywords appears in Google's search results.

Google Algorithm

A Google search algorithm refers to a complex mechanism that determines how websites are ranked in search results. These algorithms sift through billions of pieces of content, analyzing keywords, backlinks, page speed, and other quality indicators to deliver the most relevant and trustworthy information to users.

Google Analytics

Google Analytics (GA) is a free service offered by Google that provides comprehensive statistics and analytical tools for SEO and marketing purposes. It is primarily used by website developers and marketers.

Google PageRank

Google PageRank is a popular term among website owners and digital marketers. For instance, it is an essential metric that helps search engines like Google determine the importance of a web page.

H

H1 tag

H1 tag is an important part of HTML coding and provides a content hierarchy within a webpage. It indicates the most important piece of content on the page, allowing readers to focus on the crucial information.

Header Tags

Header tags optimized for SEO can boost website traffic and visibility. Header tags are HTML elements used to indicate headings and subheadings on web pages. It allows users and search engines to quickly understand what information is contained on the page.

Hilltop Algorithm

Developed by Krishna Bharat and George A. Mihăilă, the Hilltop algorithm was an SEO game-changer acquired by Google in 2003. It aimed to identify authoritative web pages for ranking purposes.

Holistic SEO

It is an all-encompassing approach that considers a website's entire online presence. It extends beyond traditional optimization. Start with integrating technical elements, content quality, user experience, and social signals. Recognizing the interconnected nature of these components while aiming to achieve search engine success is holistic SEO.

Hreflang

Hreflang is like a friendly guide that tells search engines which version of your site to show to people based on their language and location. It's a way to say to search engines, "Hey, if someone from Spain is visiting, show them the most appropriate version of the Spanish page!"

I

Inbound Link

Link building is a key aspect of search engine optimization. Inbound or backlinks act like votes of confidence from other websites. The more popular and reliable the external source is, the stronger your link profile becomes.

Indexability

Indexability refers to a search engine's ability to access and include web pages in their indexes. To comprehend indexability, grasping the concepts of crawling and indexing is important.

Informational Query

Informational queries are searches for facts, data, or knowledge. The goal of the searcher is to get fresh insights and gather more info on a topic that piques their interest.

Internal Links

Internal links are hyperlinks that connect one page to another within the same website. They are the digital pathways that allow users and search engine crawlers to navigate various pages on your site.

Interstitial Ads

Interstitial ads are a popular format used in mobile apps and mobile web to generate ad revenue. If appropriately implemented, mobile interstitial ads give advertisers and publishers significant monetization opportunities.

J

JavaScript SEO refers to Search Engine Optimization (SEO) techniques used on websites that use JavaScript code.
Websites with JavaScript-heavy user interfaces often have difficulty being indexed by search engine crawlers due to the complexity of the code. For example, many modern websites use AJAX calls to load content dynamically. Unfortunately, crawlers cannot read these dynamic pages without additional help from developers. As such, it is important for webmasters to optimize their sites for crawlers in order for them to be properly indexed by search engines.

K

Keyword Cannibalization

Keyword cannibalization is a common SEO issue with serious implications for websites.
Keyword cannibalization occurs when multiple website pages compete for the same keywords or phrases. This means that when someone searches for something related to your business, two or more of your pages will come up in the search results.

Keyword Clustering

Keyword clustering is a process of grouping similar keywords together based on their meaning or intent. This is done to improve search engine optimization (SEO) by targeting related keywords with the same content.

Keyword Density

Also known as keyword frequency, keyword density is about how many times a specific keyword pops up on a webpage compared to the total number of words. They usually express it as a percentage or ratio. The higher this number, the more that keyword appears on your page.

Keyword Difficulty

The keyword difficulty estimation depends on many factors affecting a page’s keyword ranking. Google keeps some ranking factors hidden. SEO tools use various methods to measure keyword difficulty. If you have many keywords, this metric helps you prioritize based on competition.

L

Link Bait

Link Bait is one of the effective link-building strategies that can help gain inbound links, attract links, and raise organic search visibility that helps a page rank on the internet.

Link Building

Link building is a part of SEO. It helps search engines rank your pages. Without links, your outstanding content might not be visible to search engines. Hence, it's vital to ensure that other websites link to your post.

Link Equity

Link equity, sometimes called "link juice," is a ranking signal that measures respect among web pages. When one webpage links to another, it's like a glowing recommendation from one website to another.

Link Exchange

Link exchange or reciprocal linking is a search engine optimization (SEO) practice where websites collaborate to exchange hyperlinks with one another. This strategy is employed to boost more value to the search rankings of the participating websites by increasing the number of incoming links, commonly referred to as backlinks.

M

Manual action

Manual action is an enforcement process used by Google as a last resort when it finds that a website violates the Google Search Essentials. These violations include engaging in unethical SEO practices or hosting content that contains malicious code.

Meta Description

A meta description is an HTML credit that gives a short summary of a web page's information. It shows up under the page title and URL on a search engine results page (SERP).

Meta Keywords

Meta keywords are words and phrases that hint at what a webpage is about. They are not meant to be seen by website visitors but are hidden in the HTML code of your web page.

Meta Redirect

A meta redirect is often called a meta refresh, or meta refresh redirect. It is an HTML method for automatically redirecting a user from the current page to a new page after a set time. It is implemented through the meta refresh tag in the section of a web page's HTML code. This technique is a type of client-side redirect. The browser processes a meta redirect using the HTML code. On the other side, the web server manages server-side redirects.

N

Natural link

A natural link is an organic link from one website to another. These links are created when content creators mention or reference another website in their own content.

Navigational Query

A navigational query is a specific type of search query that users employ if they are searching for a particular web page or site.

Negative SEO

Negative SEO involves the unethical act of intentionally harming a competitor's search engine rankings. The goal of Negative SEO is to manipulate search engine algorithms to penalize the targeted website. These practices are frequently referred to as "black hat SEO."

Nofollow

Nofollow is a hyperlink attribute that tells search engines not to consider a particular link for search engine rankings. This is used in user-generated content like blog comments and forum posts. No follow link attribute, indicated by rel="nofollow" in HTML, manages the quality of outgoing links.

O

Off-page SEO

On-page SEO emphasizes optimizing a website's content and structure. Meanwhile, off-page SEO involves actions beyond the website to elevate its search engine ranking.

On-Page SEO

On-page SEO or on-site SEO is optimizing a website’s content, structure, and code to improve its search engine ranking. The primary goal is to ensure that Google and other search engines can easily understand the content and context.

Open Graph Meta Tags

In 2010, Facebook introduced the Open Graph to foster seamless integration between Facebook and external websites. This integration allows posts to transform into rich objects. In which it has the same capabilities as other Facebook objects.

Organic Search Results

Organic search results are what you see when you search on search engines. They're not ads; they're based on what the search engine thinks is the most helpful information for what you’re searching for.

P

Page Speed

Page speed is how quickly a web page loads and displays all its facts. It is critical to the overall user experience and may have a massive effect on how well a website works and how successful it is.

Paid Link

Paid links are a controversial search engine optimization (SEO) practice in which website owners or marketers engage in link building by buying links from other websites, usually to improve their search engine results on platforms like Google.

People Also Ask

In the dynamic realm of search engines, Google's "People Also Ask" (PAA) box has become a focal point for users seeking valuable information. This section, featured in Google search results, presents a range of related questions, directly addressing the user's initial query.

R

RankBrain

RankBrain is an artificial intelligence (AI) algorithm that assists Google in processing and understanding search queries and sorting search results. The development of this AI has transformed the way Google conducts searches.

Reciprocal Link

A reciprocal link is a mutual link exchange between two websites where both sites agree to link. It is a practice that was commonly used in the past to improve search engine rankings.

Reconsideration Request

A reconsideration request is a message sent to Google's webspam team letting them know that you already fixed the problems that got you in trouble and promising they won’t happen again. If they agree when you request reconsideration, they'll lift the penalty from your website.

Related Searches

Google related searches are search queries at the bottom of a search engine results page (SERP) pertaining to a keyword you type.

S

Schema markup

Schema markup is a code that helps Google better understand website content. In other words, it's a way to ensure a competitive advantage for your website in search engine results pages (SERPs).

Search Algorithm

A search algorithm is a set of rules that weighs and ranks websites for search results. The aim of a search algorithm is to furnish users with meaningful outcomes to their search queries.

Search Engine Poisoning

Search engine poisoning, also called "search poisoning attacks," is a way for cybercriminals to exploit weaknesses in search engine optimization (SEO) methods.

Search Engine Results Pages (SERPs)

SERPs or Search Engine Result Pages are gateways to the information we seek online. Whenever search engine users type a query into a search engine like Google or Bing, these pages act as the portal. Google pulls up a selection of websites deemed relevant to particular search terms.

Site Taxonomy

Site visitors don't want to hastily comb through a website to search for the answers to their queries. They want fast and conveniently accessible answers. Thus, a website's structure plays an essential role in SEO strategy.

T

Taxonomy SEO

Site visitors don't want to hastily comb through a website to search for the answers to their queries. They want fast and conveniently accessible answers. Thus, a website's structure plays an essential role in SEO strategy.
But how does site taxonomy help with search engine optimization? This post will go over the following topics to assist you in creating site taxonomies.

TF-IDF

TF-IDF stands for Term Frequency-Inverse Document Frequency. It is a numerical statistic that holds the power to unravel the significance of words within a document corpus.

Thin Content

Thin content refers to web pages with little or no value to the user, often characterized by low-quality content, low word count, or duplicate content issues. This includes doorway pages and thin affiliate pages, which can negatively impact your website rankings.

U

UGC link attribute

UGC stands for user-generated content. It signals search engines that the link on the page is user-generated.

Universal Search

Universal Search, or enhanced search and blended search, is an advanced search technology that integrates various search results into the traditional search results page.

Unnatural Links

Unnatural links are external links that are typically low-quality and do not provide any real value to users. They exist solely to manipulate search engine rankings and artificially boost a website’s visibility.

URL Rating (UR)

URL Rating (UR) is a page-level metric provided by Ahrefs that evaluates the quality of a specific page's link profile. It rates the strength of the page's inbound links on a scale of 0-100, with higher numbers indicating a higher quality link profile according to Ahrefs' algorithm.

V

Vertical search

Vertical search is a specialized type of internet search that helps narrow down results. It's otherwise known as topical or specialty search. It focuses on a specific industry, technical area, or topic instead of general searches. It assists users by giving them a more targeted and relevant query result.

Voice Search

Voice search is an advanced technology that enables users to speak directly into their devices to ask questions or make requests. Likewise, it was becoming an increasingly popular way to search online, as people are using it more often than ever before.

W

Website Authority

A website’s authority is an important factor in organic search engine rankings. The stronger the domain, the greater its ability to rank high and pass along link juice to other sites. This is a key part of a successful SEO strategy.

Website Structure

A website's primary goal is to provide helpful information in an understandable manner. Users can find the information dispersed across the various internal website pages. A website structure defines a site architecture for both search engines and users.

Webspam

Webspam, short for web spam, is a term used to describe unethical and manipulative practices aimed at deceiving search engines.

White Hat SEO

White hat SEO is any practice that uses search engine optimization (SEO) strategies, tactics, and techniques that adhere to Google’s guidelines while maintaining the integrity of your website. It gives users relevant and high-quality content. White hat SEO follows rules that improve search rankings on a search engine results page while maintaining the very essence of your website.

X

X-Robots-Tag

Many have heard of the meta robots tag used in HTML pages to tell search engines how they should crawl and index it. But did you know that there's a new way for non-HTML files – like images, PDFs, and text documents – to communicate instructions? It’s called X-Robots-Tag.
X-Robots-Tag is an optional component of HTTP response headers designed with one goal. This is to help search engine crawlers better understand your website content.

Y

YMYL Pages

If you've ever wondered why some websites rank higher in Google search results than others, you're not alone. Search engine optimization (SEO) is a continually evolving area. And even those who work in it can have difficulty keeping up with all the latest changes and updates.
Yet, one thing that hasn't changed is Google's commitment to delivering the best possible results to its users. And one of the ways they do that is by giving special treatment to what they call "Your Money or Your Life" (YMYL) pages.