Glossary

In today’s online world, content is king. If you want to succeed, you are likely to produce high-quality content that is engaging and informative.
But what if you could take your content strategy up a notch and create content that is 10x better than your competition? It sounds daunting, but when done right, this can result in a flood of traffic and leads for your business.

Accelerated Mobile Pages (AMP) is an open-source project created by Google that allows developers to create web pages that load quickly on mobile devices.

Backlinks are links on a website or page that direct back to another website or page. They can be referred to as "inbound links" or "incoming links" and are used to increase traffic.

Bing Webmaster Tools is a powerful SEO tool for managing all aspects of your website's performance in Bing and other search engines.

Google cache is one of the most helpful tools that can be used to ensure your online presence is secure. But when trying to figure out how these pages work, it can get confusing! That's why we're here to guide you abaout Google cached pages.

Simply put, a Canonical URL is a web page's preferred or "official" URL. It helps search engines understand which page version should be displayed in search results when multiple URLs have similar or the same page content.

Co-citation is a fundamental concept in bibliometrics and search engine optimization (SEO). It refers to the frequency and pattern with which two documents are cited together by other documents. This concept is significant and plays a crucial role in understanding the relationships and thematic connections between various scholarly works.

Co-occurrence is a term used in the field of search engine optimization (SEO) to describe the relationship between two or more words or phrases that frequently appear together in a given context.

A dofollow link is an HTML code that tells search engine crawlers to follow a certain link from one web page to another. These links pass “link juice” or link equity, meaning they help improve your website’s authority and visibility with search engines like Google.

Domain Rating, developed by Ahrefs, is a metric that quantifies the overall strength and authority of a website's backlink profile. It predicts a domain's ability to rank higher in search engine result pages depending on the quality and quantity of its backlinks.

A doorway page (gateway page, bridge page, or entry page) is a web page created with the primary intention of ranking highly in search engine results for certain keywords or phrases. Its ultimate goal is to redirect visitors to another, often unrelated, page.

Duplicate content refers to substantial blocks of content within or across domains that are similar or completely match other content. Often, this is not deceptive in origin.

Dwell time refers to the session duration of how long a user stays on a page after clicking on a search result in a search engine. It measures how long visitors engage with a specific site content before returning to the search results or navigating to other pages within the same website.

An editorial link is a hyperlink from another website to your own. But unlike acquired links, it’s not paid for or traded. Instead, it comes from a trusted source that has written about your product or service in the form of an article or blog post.

Every digital marketer doing business online has surely heard about email outreach as a viable strategy for generating leads, building relationships, and promoting an offer.

Faceted navigation, famously known as faceted search, is a type of search technology commonly used in e-commerce and by many major search engines like Google Search Console. It provides precision and relevance by allowing users to eliminate unnecessary search results through multiple criteria selections.

Gated content is any content requiring website visitors to provide personal information in exchange for access. Blog posts, videos, PDFs, eBooks, white papers, webinars, or anything else that requires registration before viewing are gated content examples.

H1 tag is an important part of HTML coding and provides a content hierarchy within a webpage. It indicates the most important piece of content on the page, allowing readers to focus on the crucial information.

Header tags optimized for SEO can boost website traffic and visibility. Header tags are HTML elements used to indicate headings and subheadings on web pages. It allows users and search engines to quickly understand what information is contained on the page.

Link building is a key aspect of search engine optimization. Inbound or backlinks act like votes of confidence from other websites. The more popular and reliable the external source is, the stronger your link profile becomes.

Indexability refers to a search engine's ability to access and include web pages in their indexes. To comprehend indexability, grasping the concepts of crawling and indexing is important.

JavaScript SEO refers to Search Engine Optimization (SEO) techniques used on websites that use JavaScript code.
Websites with JavaScript-heavy user interfaces often have difficulty being indexed by search engine crawlers due to the complexity of the code. For example, many modern websites use AJAX calls to load content dynamically. Unfortunately, crawlers cannot read these dynamic pages without additional help from developers. As such, it is important for webmasters to optimize their sites for crawlers in order for them to be properly indexed by search engines.

Keyword cannibalization is a common SEO issue with serious implications for websites.
Keyword cannibalization occurs when multiple website pages compete for the same keywords or phrases. This means that when someone searches for something related to your business, two or more of your pages will come up in the search results.

Link Bait is one of the effective link-building strategies that can help gain inbound links, attract links, and raise organic search visibility that helps a page rank on the internet.

Link building is a part of SEO. It helps search engines rank your pages. Without links, your outstanding content might not be visible to search engines. Hence, it's vital to ensure that other websites link to your post.

Link equity, sometimes called "link juice," is a ranking signal that measures respect among web pages. When one webpage links to another, it's like a glowing recommendation from one website to another.

Link exchange or reciprocal linking is a search engine optimization (SEO) practice where websites collaborate to exchange hyperlinks with one another. This strategy is employed to boost more value to the search rankings of the participating websites by increasing the number of incoming links, commonly referred to as backlinks.

Manual action is an enforcement process used by Google as a last resort when it finds that a website violates the Google Search Essentials. These violations include engaging in unethical SEO practices or hosting content that contains malicious code.

A natural link is an organic link from one website to another. These links are created when content creators mention or reference another website in their own content.

On-page SEO emphasizes optimizing a website's content and structure. Meanwhile, off-page SEO involves actions beyond the website to elevate its search engine ranking.

Page speed is how quickly a web page loads and displays all its facts. It is critical to the overall user experience and may have a massive effect on how well a website works and how successful it is.

Paid links are a controversial search engine optimization (SEO) practice in which website owners or marketers engage in link building by buying links from other websites, usually to improve their search engine results on platforms like Google.

In the dynamic realm of search engines, Google's "People Also Ask" (PAA) box has become a focal point for users seeking valuable information. This section, featured in Google search results, presents a range of related questions, directly addressing the user's initial query.

A pillar page is vital to an effective content marketing and SEO strategy. This comprehensive guide will explain what a pillar page is, the benefits of using pillar pages, how to create an excellent pillar page, and pillar page best practices.

RankBrain is an artificial intelligence (AI) algorithm that assists Google in processing and understanding search queries and sorting search results. The development of this AI has transformed the way Google conducts searches.

A reciprocal link is a mutual link exchange between two websites where both sites agree to link. It is a practice that was commonly used in the past to improve search engine rankings.

A reconsideration request is a message sent to Google's webspam team letting them know that you already fixed the problems that got you in trouble and promising they won’t happen again. If they agree when you request reconsideration, they'll lift the penalty from your website.

Google related searches are search queries at the bottom of a search engine results page (SERP) pertaining to a keyword you type.

A resource page is like a helpful guide on a website that points you to a bunch of other great places on the internet. It's a page where you can find links to all sorts of useful things like articles that explain stuff, blog posts with cool ideas, online classes to learn new skills, and other websites that have more great information.

Schema markup is a code that helps Google better understand website content. In other words, it's a way to ensure a competitive advantage for your website in search engine results pages (SERPs).

Site visitors don't want to hastily comb through a website to search for the answers to their queries. They want fast and conveniently accessible answers. Thus, a website's structure plays an essential role in SEO strategy.
But how does site taxonomy help with search engine optimization? This post will go over the following topics to assist you in creating site taxonomies.

UGC stands for user-generated content. It signals search engines that the link on the page is user-generated.

Universal Search, or enhanced search and blended search, is an advanced search technology that integrates various search results into the traditional search results page.

Vertical search is a specialized type of internet search that helps narrow down results. It's otherwise known as topical or specialty search. It focuses on a specific industry, technical area, or topic instead of general searches. It assists users by giving them a more targeted and relevant query result.

A website’s authority is an important factor in organic search engine rankings. The stronger the domain, the greater its ability to rank high and pass along link juice to other sites. This is a key part of a successful SEO strategy.

Webspam, short for web spam, is a term used to describe unethical and manipulative practices aimed at deceiving search engines.

White hat SEO is any practice that uses search engine optimization (SEO) strategies, tactics, and techniques that adhere to Google’s guidelines while maintaining the integrity of your website. It gives users relevant and high-quality content. White hat SEO follows rules that improve search rankings on a search engine results page while maintaining the very essence of your website.

Many have heard of the meta robots tag used in HTML pages to tell search engines how they should crawl and index it. But did you know that there's a new way for non-HTML files – like images, PDFs, and text documents – to communicate instructions? It’s called X-Robots-Tag.
X-Robots-Tag is an optional component of HTTP response headers designed with one goal. This is to help search engine crawlers better understand your website content.

If you've ever wondered why some websites rank higher in Google search results than others, you're not alone. Search engine optimization (SEO) is a continually evolving area. And even those who work in it can have difficulty keeping up with all the latest changes and updates.
Yet, one thing that hasn't changed is Google's commitment to delivering the best possible results to its users. And one of the ways they do that is by giving special treatment to what they call "Your Money or Your Life" (YMYL) pages.