Glossary

In today’s online world, content is king. If you want to succeed, you are likely to produce high-quality content that is engaging and informative.
But what if you could take your content strategy up a notch and create content that is 10x better than your competition? It sounds daunting, but when done right, this can result in a flood of traffic and leads for your business.

Accelerated Mobile Pages (AMP) is an open-source project created by Google that allows developers to create web pages that load quickly on mobile devices.

Backlinks are links on a website or page that direct back to another website or page. They can be referred to as "inbound links" or "incoming links" and are used to increase traffic.

Google cache is one of the most helpful tools that can be used to ensure your online presence is secure. But when trying to figure out how these pages work, it can get confusing! That's why we're here to guide you about Google cached pages.

A dofollow link is an HTML code that tells search engine crawlers to follow a certain link from one web page to another. These links pass “link juice” or link equity, meaning they help improve your website’s authority and visibility with search engines like Google.

An editorial link is a hyperlink from another website to your own. But unlike acquired links, it’s not paid for or traded. Instead, it comes from a trusted source that has written about your product or service in the form of an article or blog post.

Faceted navigation, famously known as faceted search, is a type of search technology commonly used in e-commerce and by many major search engines like Google Search Console. It provides precision and relevance by allowing users to eliminate unnecessary search results through multiple criteria selections.

Gated content is any content requiring website visitors to provide personal information in exchange for access. Blog posts, videos, PDFs, eBooks, white papers, webinars, or anything else that requires registration before viewing are gated content examples.

H1 tag is an important part of HTML coding and provides a content hierarchy within a webpage. It indicates the most important piece of content on the page, allowing readers to focus on the crucial information.

Link building is a key aspect of search engine optimization. Inbound or backlinks act like votes of confidence from other websites. The more popular and reliable the external source is, the stronger your link profile becomes.

JavaScript SEO refers to Search Engine Optimization (SEO) techniques used on websites that use JavaScript code.
Websites with JavaScript-heavy user interfaces often have difficulty being indexed by search engine crawlers due to the complexity of the code. For example, many modern websites use AJAX calls to load content dynamically. Unfortunately, crawlers cannot read these dynamic pages without additional help from developers. As such, it is important for webmasters to optimize their sites for crawlers in order for them to be properly indexed by search engines.

Keyword cannibalization is a common SEO issue with serious implications for websites.
Keyword cannibalization occurs when multiple website pages compete for the same keywords or phrases. This means that when someone searches for something related to your business, two or more of your pages will come up in the search results.

Link Bait is one of the effective link-building strategies that can help gain inbound links, attract links, and raise organic search visibility that helps a page rank on the internet.

Manual action is an enforcement process used by Google as a last resort when it finds that a website violates the Google Search Essentials. These violations include engaging in unethical SEO practices or hosting content that contains malicious code.

A natural link is an organic link from one website to another. These links are created when content creators mention or reference another website in their own content.

This is a block of text. Double-click this text to edit it.

Page speed is how quickly a web page loads and displays all its facts. It is critical to the overall user experience and may have a massive effect on how well a website works and how successful it is.

RankBrain is an artificial intelligence (AI) algorithm that assists Google in processing and understanding search queries and sorting search results. The development of this AI has transformed the way Google conducts searches.

Schema markup is a code that helps Google better understand website content. In other words, it's a way to ensure a competitive advantage for your website in search engine results pages (SERPs).

Site visitors don't want to hastily comb through a website to search for the answers to their queries. They want fast and conveniently accessible answers. Thus, a website's structure plays an essential role in SEO strategy.
But how does site taxonomy help with search engine optimization? This post will go over the following topics to assist you in creating site taxonomies.

UGC stands for user-generated content. It signals search engines that the link on the page is user-generated.

Vertical search is a specialized type of internet search that helps narrow down results. It's otherwise known as topical or specialty search. It focuses on a specific industry, technical area, or topic instead of general searches. It assists users by giving them a more targeted and relevant query result.

This is a block of text. Double-click this text to edit it.

Many have heard of the meta robots tag used in HTML pages to tell search engines how they should crawl and index it. But did you know that there's a new way for non-HTML files – like images, PDFs, and text documents – to communicate instructions? It’s called X-Robots-Tag.
X-Robots-Tag is an optional component of HTTP response headers designed with one goal. This is to help search engine crawlers better understand your website content.

If you've ever wondered why some websites rank higher in Google search results than others, you're not alone. Search engine optimization (SEO) is a continually evolving area. And even those who work in it can have difficulty keeping up with all the latest changes and updates.
Yet, one thing that hasn't changed is Google's commitment to delivering the best possible results to its users. And one of the ways they do that is by giving special treatment to what they call "Your Money or Your Life" (YMYL) pages.