Glossary

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10x Content

In today’s online world, content is king. If you want to succeed, you are likely to produce high-quality content that is engaging and informative.
But what if you could take your content strategy up a notch and create content that is 10x better than your competition? It sounds daunting, but when done right, this can result in a flood of traffic and leads for your business.

A

Accelerated Mobile Pages (AMP)

Accelerated Mobile Pages (AMP) is an open-source project created by Google that allows developers to create web pages that load quickly on mobile devices.

B

Backlinks

Backlinks are links on a website or page that direct back to another website or page. They can be referred to as "inbound links" or "incoming links" and are used to increase traffic.

C

Cached Page

Google cache is one of the most helpful tools that can be used to ensure your online presence is secure. But when trying to figure out how these pages work, it can get confusing! That's why we're here to guide you about Google cached pages.

D

Dofollow Link

A dofollow link is an HTML code that tells search engine crawlers to follow a certain link from one web page to another. These links pass “link juice” or link equity, meaning they help improve your website’s authority and visibility with search engines like Google.

E

Editorial Link

An editorial link is a hyperlink from another website to your own. But unlike acquired links, it’s not paid for or traded. Instead, it comes from a trusted source that has written about your product or service in the form of an article or blog post.

F

Faceted navigation

Faceted navigation, famously known as faceted search, is a type of search technology commonly used in e-commerce and by many major search engines like Google Search Console. It provides precision and relevance by allowing users to eliminate unnecessary search results through multiple criteria selections.

G

Gated content

Gated content is any content requiring website visitors to provide personal information in exchange for access. Blog posts, videos, PDFs, eBooks, white papers, webinars, or anything else that requires registration before viewing are gated content examples.

H

H1 tag

H1 tag is an important part of HTML coding and provides a content hierarchy within a webpage. It indicates the most important piece of content on the page, allowing readers to focus on the crucial information.

I

Inbound Link

Link building is a key aspect of search engine optimization. Inbound or backlinks act like votes of confidence from other websites. The more popular and reliable the external source is, the stronger your link profile becomes.

J

JavaScript SEO refers to Search Engine Optimization (SEO) techniques used on websites that use JavaScript code.
Websites with JavaScript-heavy user interfaces often have difficulty being indexed by search engine crawlers due to the complexity of the code. For example, many modern websites use AJAX calls to load content dynamically. Unfortunately, crawlers cannot read these dynamic pages without additional help from developers. As such, it is important for webmasters to optimize their sites for crawlers in order for them to be properly indexed by search engines.

K

Keyword Cannibalization

Keyword cannibalization is a common SEO issue with serious implications for websites.
Keyword cannibalization occurs when multiple website pages compete for the same keywords or phrases. This means that when someone searches for something related to your business, two or more of your pages will come up in the search results.

L

Link Bait

Link Bait is one of the effective link-building strategies that can help gain inbound links, attract links, and raise organic search visibility that helps a page rank on the internet.

M

Manual action

Manual action is an enforcement process used by Google as a last resort when it finds that a website violates the Google Search Essentials. These violations include engaging in unethical SEO practices or hosting content that contains malicious code.

N

Natural link

A natural link is an organic link from one website to another. These links are created when content creators mention or reference another website in their own content.

O

Off-page SEO

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P

Page Speed

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R

RankBrain

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S

Schema markup

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T

Taxonomy SEO

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U

UGC link attribute

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V

Vertical search

Vertical search is a specialized type of internet search that helps narrow down results. It's otherwise known as topical or specialty search. It focuses on a specific industry, technical area, or topic instead of general searches. It assists users by giving them a more targeted and relevant query result.

W

Website Authority

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X

X-Robots-Tag

Many have heard of the meta robots tag used in HTML pages to tell search engines how they should crawl and index it. But did you know that there's a new way for non-HTML files – like images, PDFs, and text documents – to communicate instructions? It’s called X-Robots-Tag.
X-Robots-Tag is an optional component of HTTP response headers designed with one goal. This is to help search engine crawlers better understand your website content.

Y

YMYL Pages

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