by Gert | Feb 6, 2020 | Google
Publishing a well-written blog post is great. But it won’t serve its purpose of delivering knowledge to a reader if your blog sits on page 8 of Google’s search results, collecting dust. Unless you’re a famous influencer in your field, don’t expect people to readily...
by Gert | Feb 6, 2020 | Google
There’s no contest: Google is the top search engine of our time, processing more than two trillion searches every year. It’s no wonder a lot of advertisers are using Google to publish their pay-per-click ads. But while a lot of businesses use Google ads to drive...
by Gert | Feb 6, 2020 | Email Marketing
How many times have you heard someone declare, “Email is dead!” yet you’re still here, subscribing to the lists of your favorite influencers, buying whatever’s in the link they send in their emails? Let’s state this once and for all. Email is NOT dead. And it doesn’t...
by Gert | Jan 31, 2020 | Ecommerce, shopify
Do you get constant traffic in your Shopify store, yet your sales are still nowhere near your expectations? Most Shopify store owners focus on getting traffic on their site but tend to neglect one thing: how to “convert” a site visitor into an actual paying...
by Gert | Jan 31, 2020 | Search
If you want your website to rank on Google, there’s only one thing you need to do: study SEO. But what is SEO? SEO stands for search engine optimization—the practice of increasing your website traffic using non-paid search engine results. But it’s more than just...
by Gert | Jan 27, 2020 | Tools
Every now and then, you need to run a website audit—a full analysis of your site’s level of search visibility. It gives you a deeper understanding of why your site may not be getting as much traffic as you expect, or as many conversions as you want to have. But...
by Gert | Jan 21, 2020 | Ecommerce
Having an online counterpart for your brick-and-mortar business is more of a necessity than a whim these days. And for that, you’ll need a reliable e-commerce platform that will help you enhance your online presence and increase your conversions—something like...
by Gert | Jan 21, 2020 | Search
You can have the most stunning WordPress blog in the world, but that wouldn’t mean a thing if it isn’t optimized for search engines. After all, search engines don’t usually care how pretty your blog is. What they look at is the quality of your content, the keywords...
by Gert | Jan 20, 2020 | Tools
If you want to optimize your website and catapult it to the top of Google’s rankings, tracking your keywords is a no-brainer. But tracking multiple keywords manually every single day can be a pain in the neck. It is only with the help of a decent keyword ranking tool...
by Gert | Jan 20, 2020 | Tools
When was the last time you checked your site loading speed? Your website can feature the most persuasive copy and the most attractive graphics, but none of them would matter if your visitor leaves before your whole site has even loaded. In fact, site speed is probably...
