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018 – Flipping and Strategic Growth with Jaryd Krause

Ever thought of buying someone’s website and cut short the ‘start from scratch’ process in business creation? This is very interesting and when you come to think of it, buying an existing website is a new and viable strategy to grow a business. You...
017 – EAT for SEO

017 – EAT for SEO

Showing expertise, authority, and establishing trust is essential for building a successful business. In today’s episode, Gert talks about the importance of E-A-T, (Expertise, Authoritativeness and Trustworthiness) to your website and some practical tips you can...
How to EAT for Better SEO with James Schramko

How to EAT for Better SEO with James Schramko

EAT stands for Expertise, Authoritativeness, and Trustworthiness – and is a concept Google’s human quality raters are required to check when manually analyzing websites. Gert was invited by James Schramko to his Superfastbusiness.com Podcast to talk about...
014 – Article Structure

014 – Article Structure

We all know that sleep is a vital, often neglected, component of every person’s overall health and well-being. In today’s episode, Gert talks about a story of one of his client’s 70% traffic drop on his website. This sudden drop can put you out of business...
013 – SEO Tools You Definitely Need

013 – SEO Tools You Definitely Need

We all know that tools these days are paid monthly via subscription. So you want to be sure that you know how to use it and you’re going to need it. In today’s episode, Gert will introduce 3 SEO tools that he and his team personally used to get ahead of...
012 – The Myth About Evergreen Content

012 – The Myth About Evergreen Content

When we say myth, it is a widely held but false belief of idea. This can be said about the “Evergreen Content” because it is an idea that does not work anymore. It is impossible to not to go back to the content you have published some time back and not update it....
011 – User Experience

011 – User Experience

Podcast Highlights: 00:00 Prologue 01:08  Introduction of the podcast topic 01:32  What is user experience and what are the things that will make you spend more time on a website? 04:01  How does your user experience present signals to Google?...
010 – Brand Leverage via Third-Party Sites

010 – Brand Leverage via Third-Party Sites

If you are just starting out, or don’t have the budget to spend on ads, or don’t yet have the domain authority to bring your website on the first page, working with third-party sites is the best option to build brand visibility. To give more insight into...