In search engine optimization (SEO), high organic traffic leads to ranking on top of search engines. Content and website optimization are pivotal in driving traffic, but optimizing user experience can bring traffic and high rankings to your site. Prioritizing user experience (UX) can improve user satisfaction and your site’s online visibility.
Businesses must keep the website user experience in mind if they want organic traffic. SEOLeverage’s latest case study explores how to optimize user experience to improve website traffic.
What We Found:
Our Findings
The client’s website encounters UX issues after website migration.
Key Observations
- Product information, images, or descriptions were not displayed correctly due to formatting issues, leading to a lack of information for potential buyers.
- The new site was not fully optimized for all devices and screen sizes, leading to poor layouts and unclickable buttons and images.
- There are changes in the layout, menu structure, or the removal of familiar navigational elements, which users might find difficult to navigate through the website.
What We Did:
Our Approach
SEOLeverage implemented UX optimization, improving the usability, accessibility, and overall satisfaction of users.
The Steps We Took
To enhance the overall performance of the domain, we applied the following recommendations:
- Manually test the site on various devices and screen sizes and conduct usability testing to identify navigation issues.
- Adhere to responsive design principles to ensure call-to-action buttons are clickable and their landing pages are accessible. They have to be legible across devices, making every page element touch-friendly.
- Simplify the main and footer menu structure and linking.
- Ensure consistency across all pages in terms of page elements inclusion, layout, and design.
- Update the footer menu’s broken links and set up appropriate landing pages.
- Format product information, images, and descriptions correctly and display them across the site, like getting rid of showing HTML codes and overlapping texts in the product descriptions.
- Use high-quality images and make them clickable.
- Add missing videos and images.
What Results We Achieved:
The rectangle covers the period when the client started to address the UX issues in their new website. However, traffic began to decline when the site approached the website migration.
ERICA tasks related to solving the issues affecting user experience were continuously added and implemented, and then organic traffic started to increase again. The migrated website's organic traffic remains stable in the current period.
We are closely monitoring this client’s site, and technical tasks are still in line with enhancing user experience.
A Short Guide to UX Optimization
Users interact with your website in various ways. Some stay and read your content, while others leave when the site’s loading time is too slow. Optimize your UX using sprinkles of SEO strategies with these tips:
1. Conduct User Research
This step involves understanding the pain points, behaviors, and interests of your target audience. Use the insight from your research to align the website’s user experience with your audience’s needs.
2. Focus on Mobile Devices
Most internet users visit websites using screen devices nowadays. Make sure your website is mobile-friendly and responsive using a layout that works well on different devices. A seamless website design helps avoid poor user experience and gain positive user feedback.
3. Make Your Website Load Faster
Users stay when the website loads fast in about three seconds or less. Speed up the loading time by resizing images and caching files. With a fast-loading website, you can minimize your bounce rate, which can hurt your rankings.
4. Improve Website Navigation
Let your users find the content they need on your website without wasting time. Have a clear website structure so the search engine can understand your website’s hierarchy. Create and implement clear navigation menus and internal links for users to access content quickly.
5. Create High-Quality Content
Develop high-quality content that addresses the needs of your users. Research the high-ranking keywords and incorporate them into your article, title tags, and meta descriptions. This helps rank your website and expose your content to users when they look for content.
6. Enhance User Interface
Avoid having a poor user-centered design for your website by improving your website’s interface. Enhance the sounds, responsiveness, screen navigation, toggles, buttons, notifications, and dropdown lists to make accessing content and information input accessible for your users.
7. Build Credibility
Trust is an important part of making your business appeal to users. Post positive customer reviews and testimonials of your previous business clients on your website to gain users' trust.
Final Thoughts
A website’s user experience optimization methods are crucial to running a business. It drives traffic to your website and caters to the needs of your users.
However, UX optimization isn’t a one-time job. You’ll have to monitor your website’s performance, update yourself with the latest SEO trends, and apply new techniques to your optimization process.
Hop on a call with us today to learn more about UX optimization!
