The search engine optimization (SEO) field is undoubtedly competitive. While informative and well-written content can help you rank on top of search engines, you must get the relevant keywords for potential customers to find your business. You have to use the terms people commonly put on search queries when looking for products or services.
This latest case study by SEOLeverage sheds light on the effects of keywords on search engine results pages (SERPs).
What We Found:
Our Findings
The website is not ranking for highly relevant keywords in its niche.
Key Observations
- Blog articles are not getting enough traction as they are not optimized for specific keywords.
- There are no existing articles to match the search intent of relevant keywords in the client’s niche.
- The existing articles do not have pillar pages from which supporting content can be linked.
What We Did:
Our Approach
SEOLeverage team implemented a strategic content optimization. It focuses on creating and optimizing website content to improve visibility in search engine results, enhance user engagement, and target specific, relevant keywords within a niche.
The Steps We Took
To enhance the overall performance of the domain, we applied the following recommendations:
- Our strategy includes content and keyword mapping of the existing articles to evaluate all the content on the website to understand what topics have been covered and how they fit the target audience's interests and search intent.
- We implemented keyword research to determine the competitive and BOFU keywords in the client’s niche.
- The team performed topic research to look for topics that are essential within the niche of the client but haven't been covered on their website.
- ERICA tasks include the creation of new, high-quality content targeting the identified keywords and filling the content gaps.
- Existing blog articles are recommended for content optimization for specific keywords.
- Pillar pages are developed for a comprehensive overview of key topics within the clients’s niche. Then, created supporting articles that linked back to these pillar pages to build a topic cluster strategy.
What Results We Achieved:
Upon checking in Ahrefs, the domain started to rank for highly relevant keywords that did not rank before. There’s also been an increase in organic traffic since the client’s team started to implement our content optimization and creation recommendations actively.
We are closely monitoring this client’s domain, and it shows that the traffic is improving.
The Impacts of Keywords on Search Results
Using the right keywords in your content gives you these impacts on your web pages:
1. Enhanced Visibility
Incorporating the relevant keywords on your content, meta descriptions, and title tags will help search engine algorithms understand your website better. It will appear in the SERPs and increase organic traffic to your website.
2. Higher Rankings
When search engines do an organic search, they first rank websites with relevant keywords. Optimizing your content using the right keywords will propel your website to the top results in a single Google search. You’re deemed an authority in your niche when your website ranks high after publishing content.
3. Boost Targeted Traffic
You can get more site visitors by using keywords matching people's use when looking for products and services. When your site shows up, and a user clicks it, you’ll get targeted traffic that might become customers or leads.
4. Improved User Experience
When you use primary keywords in your content for your target audience to find your website, you’re making it easy for users to accomplish what they need to do. Giving customers what they want in a snap may encourage them to stay longer on your site and explore other content.
5. An Edge Against Other Businesses
Using and optimizing keywords can help you stand out from other businesses and get more potential customers. This competitive advantage feels more like a bonus when your site keeps on ranking.
Final Words
Relevant keywords have a massive effect on online search results. It can make your business more visible on search engines, gaining new leads along the way. These keywords also give your site the traffic it deserves. Continue implementing and improving your keyword strategy to keep on ranking.
If you want more insights about using keywords and improving your content for higher rankings, get on a call with us, and let’s work it out!
