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How to best check your Google rankings

How to best check your Google rankings

If you would like to focus on your SEO and get more and more users from search engines like Google to your website, you will – inevitably – need to: find a way to check your current rankingsbe able to see how your rankings evolve over time Now, there are...
SEO in 2020 – What to expect

SEO in 2020 – What to expect

Are you already planning your SEO strategy for 2020? Here’s mine:Do what’s bringing your brand in front of your target audience. In SEO, this means inbound marketing at its heart. Now, many SEOs and online marketers argue that with voice search coming up,...
GERT about BERT

GERT about BERT

In case you haven’t heard about it, on Oct. 25th Google announced to have included the BERT in their search engine, which will help the search engine to better understand natural language, and be affecting right from the start 10% of search queries, and which...
Deserve your rankings or die on page 2

Deserve your rankings or die on page 2

Very often I get asked one of the most common clients’ questions about SEO: Why does my page on the URL X not rank on page 1 in Google despite all the links that have been built towards the URL to improve its rankings. Because you get what you deserve. In order...
Trust building for better rankings

Trust building for better rankings

Google has been tackling thousands of issues since it was first launched back in Sept. 1997. Since then, they have been working eagerly on improving their service (and, as we know, pushing their paid services) in a huge variety of ways. One issue has been an ongoing...
SEO productivity with ERICA

SEO productivity with ERICA

For many websites, SEO is the main channel bringing in traffic, leads and sales. However, at the same time, while often paid search is being outsourced to professionals, the organic channel remains in house maintained by the marketing department as nothing more than a...