Search engine optimization (SEO) has always been a complex and ever-changing field. As AI continues to evolve, it's likely to have an even greater impact on SEO in the future.
In this episode, Joe interviews Gert Mellak, our SEO expert. They discuss how AI is transforming the world of SEO. This is from how to create content to how to rank in search results.
Table of Contents
The Ever-Changing Landscape of SEO
SEO is constantly changing. It can be uneasy to keep up with the latest trends.
In the past, SEO experts could rely on a few tried-and-true methods to improve their rankings. But today, with the rise of artificial intelligence (AI) and other new technologies, the rules of the game are constantly changing.
One of the biggest challenges facing SEO professionals today is the ever-evolving nature of Google’s search algorithm. Google is updating its algorithm to improve the quality of search results. This can sometimes lead to significant changes in how websites rank.
Moreover, there’s an increasing popularity of AI-powered SEO tools. These tools can automate the tasks that SEO professionals used to do manually. However, they can also be used to create spammy or low-quality content, which can damage a website’s SEO.
Tools to Use in Tracking Results
There are a number of tools that can be used to track the results of your SEO efforts.
Content creators should focus on creating high-quality, informative content that is easy for Google to understand. So to track results, you need to use tools. AHrefs is a free SEO tool that can help you identify and solve common SEO issues on your website.
Additionally, content creators should use SEO tools and apps like SEOLeverage App to optimize their content for conversational search. You can see tests for the search generative experience in the search labs section. This is ultimately where Google starts answering verbally based on resources.
Moreover, content creators should also change their approach to content marketing to focus on social media. This helps improve ranking in search results.
How People Use Chat GPT?
The way we search is changing, and ChatGPT is a big part of that.
ChatGPT is a large language model that can be used to search for information. Instead of typing in keywords, you can simply ask ChatGPT a question in plain language. ChatGPT will then try to understand your question and provide you with the most relevant information.
This new way of searching is more natural and intuitive than traditional search engines. It’s also more efficient, as you don’t have to spend time thinking about keywords.
ChatGPT is still under development, but a number of businesses and individuals has already adopted it. It’s likely that ChatGPT will continue to grow in popularity in the future as more people become aware of its benefits.
How to Use AI to Optimize SEO
AI is changing the way you create content for SEO. The days of starting with a blank document are over. Content creators will now start with at least a detailed outline or an automatic draft.
Here are some key points that are mentioned in the podcast:
- Generate outlines for content. This can save content creators time and effort, and it can help to ensure that the content is well-organized.
- Write full drafts of content. This can be a tool for content creators who are short on time or who do not have the writing skills to create high-quality content on their own.
- Research topics and then generate content based on that research. This can be a tool for those who are not experts in a particular topic.
A new field of work called “prompt engineering” is emerging. However, AI tools like ChatGPT are like interns with not much experience. They need to be trained and given context in order to produce high-quality content.
Why SEO Is Focusing on Efficient Content Creation
SEO is increasingly focusing on efficient content creation because it is seen as a way to establish topical authority.
Topical authority is the perception that a website or author is an expert on a particular topic. This can be achieved by creating large-high-quality content on a specific topic. However, AI tools cannot replace human writers entirely.
Here are two tips to get topical authority:
- Focus on creating content that's interesting and engaging for users. This will help to ensure that users return to your website and share your content with others, which will further boost your topical authority.
- Avoid creating content that is too broad or general. Instead, focus on creating content that is focused on a specific topic. This will help Google to understand what your site is about.
The Importance of User Experience in SEO
SEO basics are still important, but user experience and conversion are also key.
When writing content, consider what the user wants to find out and what they are supposed to do. The structure of your content is important, as Google’s algorithms may prioritize content that is well-organized and easy to scan.
If you have a large number of blog posts, it can identify the ones that are driving the most traffic and conversions. You can use valuable tools such as Google Analytics and Google Search Console to track traffic and conversions. You can also look for articles that have recently lost traffic or backlinks, as these may need to be updated or refreshed.
Along the way, you also need to check your affiliates. These can be a source of traffic and revenue for businesses. However, it is important to carefully select affiliates and track their performance to ensure that they are contributing to the business’s bottom line.
Is AI the Future of SEO?
AI-powered content creation tools can be used to generate content on a variety of topics, including blog posts and even social media posts. These tools can be used to save time and effort, as they can automatically generate content based on a user’s input.
However, it is important to note that AI-powered content creation tools are not perfect. They can sometimes generate content that is low-quality or inaccurate. Therefore, it is important to review the content generated by these tools carefully and make necessary adjustments as needed.