To help businesses compete with others, it's essential to stay up-to-date on the latest SEO strategies and tactics. By using the latest techniques, businesses can improve their online presence. Ultimately, they can increase conversions.
In here, Gert, with Jeff Mendelson of The One Big Tip Podcast, gives an overview of the SEO strategies and tactics. It's time to take steps toward action--let’s get started!
Table of Contents
How Gert Overcomes Competitors in Today's Marketplace
As an experienced SEO professional, Gert used to encounter shady tactics like building backlinks just to outrank competitors. But he’s happy to say that things have changed for the better.
SEO has evolved into a marketing practice that prioritizes quality content and user experience. At SEOLeverage™️, they focus on ethical strategies that drive real conversions for their clients.
Transparency is key. They don't just ask for monthly retainers and send reports on keyword rankings. Instead, they provide a detailed breakdown of why they recommend certain actions. In other words, clients must understand the reasoning behind each step of the SEO process.
To ensure businesses are always in the loop, they send regular updates and Zoom video calls to discuss both results and the next steps. This approach has proven successful, with many of their clients sticking with them for years.
Strategies for Dealing with Constant Change
As an entrepreneur, the only constant thing you can expect is change. It can be frustrating when what you were doing six months ago is no longer effective today.
With Gert and his team, they understand this challenge and have found ways to stay ahead of the game. One way they consistently do this is through their own SEO testing and participation in SEO masterminds. This is where they collaborate with other agencies to exchange results.
Also, their SEO app features, including the SEO Lab, allow you to test strategies and see how Google responds. By gathering concrete data, you can take action on pages that need improvements and get desired results.
With SEOLeverage™️, getting conversions is always the goal, not just bringing in more traffic. So if you're feeling overwhelmed by change, let the agency help you adapt and thrive with a proven approach.
SEO Tactics for Email List Expansion and Better Lead Generation
If you're looking to expand your email lists and lead generation with SEO, here are things to keep in mind.
Track results
Tracking is crucial. This means ensuring that your tracking is set up correctly from the very beginning. In this way, you can analyze your results accurately.
In SEOLeverage™️, they use Google Analytics in its own SEO App to track conversions and use them in their analysis.
See what's working and what's not
As you evaluate your content, you'll pinpoint what's successful and what needs improvement. It's crucial to identify the aspects that are already excelling, such as an article attracting a high volume of traffic.
By determining what's driving that success, you can plan the next steps to continue growing and achieving increased engagement. These include:
- Optimizing content for the right audience
- Embedding lead magnets in areas where people are most likely to convert based on their intent
- Making sure that the user experience is smooth and user-friendly as possible, especially for mobile users
All of which will help you improve your lead generation and expand your email lists.
How to Combine Various Traffic Generation Techniques for Optimal Results
When it comes to your marketing strategy, SEO is one of the important pillars to consider. But it shouldn't be the only one. Combining SEO with paid ads campaigns like Facebook and Google Ads can bring great value to your business.
For instance, SEO can attract people to your website during their search. On the other hand, Google Ads can help you bring them to your landing page. This way, you can expose them to your brand organically and encourage their engagement.
Capturing customers at the right time and place is important. While social media platforms like TikTok can work, Google is a prime moment for capturing a customer's attention.
Conversion is all about the number of people. The same goes for your website. It's your virtual storefront and exchanging value is essential.
While focusing on one pillar of your marketing strategy may work, it's essential to consider all aspects of it. Similarly, your website is the storefront of your business, and it's vital to invest in it to increase its value. Remember, it's the exchange of value that matters the most.
Wrap Up
Integrating the latest SEO strategies and tactics into your existing website can greatly improve the number of conversions. As more users go online, keeping up with the changing trends is important. For better results, consider hiring an experienced SEO professional.
If you want to improve your website traffic, head over to SEOLeverage™️. We have resources available to you, including our own podcast. Let us help you take your website to the next level!
