Are you worried about getting your SEO efforts to go to waste?
In the competitive online landscape, it’s essential to maintain and improve your website’s search engine optimization continuously. But how can you navigate the ever-changing algorithms and ensure your website stays at the top?
In this podcast episode, Jaryd Krause of Buying Online Businesses, together with Gert, will share some insights about SEO and tips to keep your page ranking high.
Table of Contents
The Balance Between Art and Science in SEO
SEO is a complex process that requires both art and science.
The art of SEO is about creating content and understanding how people will react to it. Also, see how this keeps them engaged.
The science of SEO is about understanding how search engines work and optimizing content for search. This includes things like using relevant keywords and building backlinks.
The best SEO strategies strike a balance between art and science. You need to create content that is both engaging and optimized for search engines. This can be a challenge, but it is essential for achieving long-term success with SEO.
Why Should You Focus on Quality Content Over Quantity
Google is more likely to rank high-quality content than low-quality content. This is because Google wants to save money, and they are not interested in processing useless information.
Here are some tips cited by Gert.
- Understand the value when it comes to business directories.
- Evaluate individual pages on a website rather than just looking at the website as a whole.
- Remove pages that are not providing value to visitors.
- Repurpose content by combining it with other similar content to create a more valuable piece of content.
Take note: Content that’s more likely to be shared and linked to can help to improve your website’s ranking in search results.
The Challenge in Raking Your Pages High
It can be challenging to maintain high search engine rankings because Google’s algorithms are constantly changing. You should not “own” your ranking and expect it to stay the same, as it can change quickly.
You need to stay on top of Google’s algorithms and adapt your website accordingly. Here are the things you need to focus on according to Gert:
- Review your website’s content, backlinks, and technical SEO. An SEO Audit like SEOLeverage can help you find areas to value the most.
- Understand the search intent of your target audience. This means understanding what they are looking for when they type a keyword into a search engine.
- Create content that is relevant, fresh, and helpful. Use videos, images, and other visuals to break up your text.
- Promote on social media and other channels to get more people to see it.
- Build links to your website. Links from other websites are a signal to Google that your page is valuable and authoritative.
By taking these steps, you can help to keep your website’s ranking high and attract more visitors.
How Mobile Friendliness Affects Your Rankings
It is important to make sure that websites are mobile-friendly. This means that websites should be designed to be easily navigated and used on mobile devices.
To make sure a website is mobile-friendly, it is important to make sure that it:
- Loads quickly on mobile devices
- Easy to read and scroll on small screens
- Uses responsive design
Mobile-friendly websites are more likely to be viewed and used by people searching on their mobile phones. This can lead to increased traffic and rankings for websites that are mobile-friendly.
Don’t let all your SEO efforts go to waste. It’s time to learn how to maintain your SEO ranks and drive consistent organic traffic to your website.
If you want to rank your website and generate more organic traffic, go over to SEOLeverage. Get a one-on-one conversation with Gert!