Building an online presence for your business is a must, even if it’s a tough competition. You can build a website from the ground up and start creating valuable content. While content is one thing, a website’s visibility in search engines is different. This is where link-building comes into the picture.
But what exactly is link-building? It’s when you get a link from other websites toward some pages on your site to bring it to the top of search engine rankings. With an effective link-building strategy, Google and other search engines judge that your website is relevant and you are an “authority” in your niche.
How does a link-building strategy increase the organic traffic of websites? We’ll explore that in this case study.
What We Found:
Our Findings
Our client’s website has a lot of content, but the pages and keywords that potential customers are interested in are not getting traction.
Key Observations
- The client has few low-value backlinks compared to its competitors.
- There are a lot of URLs with high impressions but low CTRs.
- The site needs technical adjustments for good site health and better user experience.
What We Did:
Our Approach
We checked the website and applied integrative and link-building strategies to generally improve the performance of the domain on search.
The Steps We Took
We applied the following recommendations to improve the domain’s overall performance:
- First 6 Months:
- Website Restructuring: Redesign site structure to improve navigation and user experience. This helps in navigating the website smoothly.
- Existing Content Optimization: Review and improve current content to maximize relevance and engagement. No heavy writing is involved.
- Internal Linking: Establish a robust internal linking system to improve SEO and site usability.
- Cannibalization Elimination: Identify and resolve content conflicts to avoid internal keyword competition and use keywords wisely.
- Last 6 Months:
- Relevant External Links: Obtain high-quality and relevant backlinks to the key sections of the website and homepage to improve authority and search engine ranking.
What Results We Achieved:
We checked Ahrefs and observed an increase in organic traffic after the client's team and our link-building team started to apply the recommendations actively.
As you can see in this graph, the client’s website has increased organic traffic from February 2022 to November 2023 without even flunking once.
The traffic was sitting between 3,000 to 4,500 in February 2022. Fast forward to November 2023, the traffic hit the 6,000 mark. Along with the rise of organic traffic are better search engine rankings for the client’s website and improved user experience.
Consistent link-building efforts and sourcing high-quality links from relevant websites can increase website traffic. The valuable backlinks should come from trusted and informative websites. When you secure high-quality backlinks, your website is on its way to becoming relevant. Just be careful of broken links.
High-quality content is an instrumental part of gaining organic traffic. Guest blogging through writing blog posts helps you gain valuable backlinks to your own website. You can also post your content on social media platforms to gain more organic traffic.
Conclusion
Being consistent with your link-building strategy brings traffic to your website organically. It’s a lot of work, but it’s worth investing in if it means making your website relevant to the public.
If you’re clueless about link-building strategies, then it’s time to schedule a call with us. We’ll help you figure out how to do it and share our insights about SEO!
