How To Elevate Your SEO Game with ChatGPT with Wes McDowell

Mastering simple prompts is the key to Chat GPT making your SEO efforts effortless. It streamlines the process of optimizing your web pages for search engines. Best of all, you won’t need to invest more time.

The secret sauce to achieving flawless content lies in your mastery of specific prompts. This skill, known as prompt engineering, is the industry’s best-kept secret.

Join Gert with Wes McDowell to learn more about Chat GPT and how it helps to create content.

Mastering the Two Pillars of SEO

Mastering these pillars of SEO requires ongoing effort and adaptation to evolving search engine algorithms.

Here are the two most important pillars of SEO.

Creating Topical Authority

To make Google see your website as an authority in your niche, quality content is key. It’s not about having just a few blog posts. You need a comprehensive coverage of important niche topics, which is known as a “topical map.”

The exciting part is that you can directly use Chat GPT to craft a detailed topical map tailored to your business. This map essentially becomes your personalized playbook for creating SEO content. You need to tell these three important things in the prompt: who it is, what it’s an expert in, and who it’s writing for.

Here’s a step-by-step guide on how to leverage Chat GPT to generate blog post ideas, starting with the creation of a topical map:

  1. Begin by using the following prompt: “Help me come up with a topical map for my blog that maximizes my ranking potential for specific long-tail keywords in the field of.”
  2. Craft click-worthy titles for your blog posts. Clickbait titles, when done right, can pique curiosity without misleading. Generate at least 100 titles, focusing on topics with transactional intent – those that engage users ready to make a purchase. Ensure each title is associated with a unique long-tail keyword phrase, avoiding duplicates to prevent content cannibalization.
  3. Review the list of generated titles and pick the ones that align best with your business goals.
  4. Compile these chosen titles into a spreadsheet for easy tracking and organization.
  5. Now, it’s time to flesh out your chosen topics. Create an outline using Chat GPT by specifying the title and the AI’s role. Customize the content by setting the tone. Request Chat GPT to include appropriate H2s and H3s (subheadings) for SEO purposes.
  6. Expand on key points or add additional content as needed to ensure each article reaches at least 1,000 words. When it’s longer, relevant content tends to perform better in SEO.
  7. After generating the article, review and fine-tune it. Chat GPT provides a strong starting point, but human editing is essential for quality and authenticity.
  8. Paste your article into a Google Doc for further refinement. To differentiate your content from others, add unique insights, personal experiences, or expert opinions as needed.
  9. Assess the SEO readiness of your article. Use Chat GPT to check if your edited article is optimized for the chosen keyword phrase. If not, let Chat GPT make minimal adjustments and ensure any changes are highlighted in bold.
  10. Craft an engaging meta description for your article that includes your target keyword and entices searchers to click on your link.

Once you’ve made these final tweaks, you’re ready to publish. Rinse and repeat these steps to consistently create high-quality, SEO-optimized content for your website.

Optimizing Your Money Pages

To create compelling blog content and enhance your website’s SEO, it’s essential to pay special attention to optimizing key pages for better search engine rankings. These key pages include your homepage, service pages, and any other critical pages you want to rank.

To start, determine the specific keywords you want each of these essential pages to rank for. If you’re unsure about keyword research, you can find a helpful tutorial in the video description.

Once you’ve identified your target keywords, follow these steps:

  • Run the content of each service page and your homepage through ChatGPT.
  • Use this prompt: “Is this page properly optimized?” Ensure that the article includes semantically related terms. This includes words that Google expects to see on a page related to your topic.
  • If the page is not fully optimized, add the necessary content naturally and sensibly, avoiding over-optimization.
  • Use bold text to highlight new content and add keywords for easy reference.

Now, here’s a valuable tip: consider adding an extra keyword-rich section at the bottom of the page. Make sure this section focuses on the benefits and reads naturally. This additional content not only improves SEO but also provides more context for your business.

Why Focus on the Pricing Page?

Don’t overlook your pricing page’s SEO potential. Many businesses underestimate the value of optimizing this page.

Think about the number of people searching for pricing information in your industry. Even if you don’t currently have a pricing page, it’s best to talk to an SEO expert.

An SEO professional like Gert of SEOLeverage provides a strategy to optimize pricing pages. This strategy aims to increase the page’s visibility in search results and drive organic traffic.


Remember, SEO is an ongoing process. If you’re ready to take your website’s content to new heights, try these strategies.

Achieving top rankings in search engines is within your reach. Stay committed, and keep optimizing. Also, seek help from an SEO professional like Gert.

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