Making an impression on locals can boost your business and be known locally. With search engine optimization (SEO) techniques focusing on local search results, you’ll get targeted traffic and improve your rankings.
Optimizing your location pages is the best way to increase your traffic. Get a hold of our actionable tips in this case study and use them in your optimization process.
What We Found
Our Findings
In September 2023, our client's location pages faced challenges in ranking prominently on search engine result pages (SERPs), primarily appearing on pages 3 to 5. Upon investigation, it was found that these location pages lack schema markup for "localbusiness."
What We Did
Our Approach
SEOLeverage implemented “Localbusiness” schema markup, improving the visibility in local search results and attracting clicks from users searching for storage facilities in specific locations.
The Steps We Took
- Determine which location pages of our client's website will benefit most from the implementation of "LocalBusiness" schema markup based on factors such as search visibility, business importance, and user engagement.
- Generate "LocalBusiness" schema markup and use Google's Structured Data Testing Tool to validate the code.
- Coordinate with the team to add "LocalBusiness" schema markup to the identified location pages, ensuring that each storage facility includes accurate and comprehensive data.
- Utilize Google's Structured Data Testing Tool to confirm schema markup implementation and ensure that search engines correctly formatted and indexed all structured data.
What Results We Achieved
The rectangle covers the period when the "LocalBusiness" schema markup was implemented. A noticeable increase in organic traffic is seen a few months after the schema markup is implemented.
This data from Google Search Console also shows the improvements:
Clicks:
Impressions:
CTR:
This case study provides valuable insights into the importance of structured data markup for improving website performance and search engine visibility in the competitive online marketplace.
It demonstrates the tangible benefits of implementing "LocalBusiness" schema markup on our client's location pages. By providing search engines with structured data about each storage facility, our client improved its visibility in local search results, attracted more targeted organic traffic, and enhanced the overall user experience.
SEO Location Page Explained
A location page is a page within your website that provides accurate information about the physical location of your business. Businesses with multiple locations typically use location pages to inform their local community about where to visit them.
When you’re doing SEO for a local business, you need to optimize individual local pages of your website to include relevant keywords. These keywords contain the particular region and the business's products and services.
For example, a hair salon based in San Francisco may use the following keywords, among others:
- Hair salon San Francisco
- Best hair salon in San Francisco
- How to find a hair salon in San Francisco
SEO location page aims to make your business more visible to the local customers of a specific location and get your website more traffic. Incorporating this into the local SEO strategy, such as creating location pages, will heavily benefit your business.
Enhancing Your SEO Location Pages
To rank high on search engines, your location pages need SEO strategies to improve user experience. Follow these steps when you optimize location pages:
1. Optimize page titles and meta descriptions.
Conduct keyword research to determine the ones you can use for your content. Select the keywords with a high search volume and low competition.
Rewrite your title tags and meta descriptions with the target keywords. Incorporate the keywords naturally to improve your local search results.
2. Put accurate NAP information.
NAP means name, address, and phone number. Make sure you have consistent information on all your online platforms, websites, your Google business profile, local business listings, and local directories. Include another business location when necessary.
3. Create relevant content.
Write and create unique content for every location page, such as local landing pages, news, articles, local event announcements, and testimonials. If you have multi-location businesses, you can create landing pages for nearby locations.
Use the local keywords for the headings, subheadings, and body of your content. Display the positive reviews and your responses in your content and website to establish credibility among your site visitors.
4. Embed a Google Map.
Get a Google Map that shows where your business is located. Choose the Street View of your map and embed it in your page.
5. Optimize images.
Resize and add descriptive alt texts and filenames to your images on the website. This helps your images become more visible on local searches.
6. Build internal links.
Put relevant links on your page to other pages within your website to let users navigate your content easily. You can link to products and services in a particular area.
7. Make your website mobile-friendly.
People use their phones to browse the internet. Use a responsive website layout to make your site easy to navigate on mobile devices. That way, they wouldn’t have a hard time looking for your products and services even without using a computer.
8. Use schema markup.
Make sure to apply schema markup on your website. This feature gives information to search engines about your business, like reviews, phone numbers, addresses, and social media handles.
9. Monitor the performance.
Track how your site is doing using tools like Google Search Console and Google Analytics. Make adjustments when needed based on the data you get.
Increase Traffic on Your SEO Location Pages Today
Location pages are helpful for businesses that operate in a specific area. Using local SEO strategies, their website will get the exposure it needs to reach people who need their products and services. Enhancing these pages takes time and hard work to see the fruits of your efforts; that’s why you need to monitor and adjust your techniques constantly.
Take the first step in improving your location pages. Schedule a call with us now!
