What Is an Editorial Link?

An editorial link is a hyperlink from another website to your own. But unlike acquired links, it’s not paid for or traded. Instead, it comes from a trusted source that has written about your product or service in the form of an article or blog post.

It is called an “editorial link” because its purpose is to provide additional information or context that adds value to the reader. Most editorial links are natural and come about organically. But some businesses use them to strategically promote their content and products.

Benefits of Editorial Links

Building editorial links are beneficial for a site owner in these ways:

Give readers more options when researching topics that interest them. Having multiple sources and quality online publications gives readers more confidence in the accuracy of the information they find on those websites.
Help build relationships with other authoritative websites in their industry by providing valuable information while also helping drive traffic back to your website.
Improve link diversity and search engine rankings. Search engines view these links as votes of confidence and prioritize them when ranking websites. Having a few high-quality editorial links can make your website more visible and boost its SEO value.

How To Get Editorial Links

The goal is to acquire fewer, higher-quality links rather than many lower-quality ones. So how do you do this? This link-building strategy can be difficult, but it is possible if you follow the right steps.

Step 1: Create quality content

Getting editorial backlinks involves publishing high-quality content people want to read and share. This content should be well-researched and cover topics that naturally attract readers.

The content must also be written in a clear, concise manner and free of any typos or grammar mistakes. The more attractive and useful your content is, the greater the chance it will get noticed by people who may link back to it.

Step 2: Reach out to influencers in your industry

These people have a large online following, such as bloggers or social media personalities. And they can help spread the word about your content.

Make sure you have something interesting or valuable to offer them before reaching out. Otherwise, they may not be interested in giving inbound links.

Step 3: Join relevant communities

Join relevant online forums and communities related to your niche sites to increase exposure for your own content and gain more editorial links.

Become an active member of these communities by engaging with other members. Give helpful advice. Respond promptly to questions related to your business or industry. Doing so will help build trust within the community, so they are more likely to link back to your website when appropriate.

Follow these three steps now! And you can eventually increase the number of editorial links pointing back at your website.