What are Internal Links

Internal links are hyperlinks that connect one page to another within the same website. They are the digital pathways that allow users and search engine crawlers to navigate various pages on your site. 

Unlike external links, which lead to different domains, and other websites, internal links keep the user within the same website, creating a cohesive and integrated browsing experience.

Why are Internal Links Important?

  1. Navigation: Internal links guide users through your website, helping them discover more content and improving their overall experience.
  1. Site Structure and Hierarchy: They establish a clear path for crawlers, which is crucial for indexing your site. A well-structured site with clear internal linking is more likely to rank higher.
  1. Link Equity Distribution: Internal links distribute 'link value' or 'link equity' throughout your site. Pages with high authority can pass on some of that value to other pages, boosting their potential to rank.
  1. SEO Enhancement: By using relevant keywords in the anchor text of internal links, you can enhance the SEO of your pages. This helps Google know and understand what the page is all about, potentially improving its ranking for those keywords.

The Essence of Internal Links

A strong internal linking structure does more than improve user experience. It distributes link value across your site, strengthening the SEO of individual pages. When you add internal links, consider using exact match anchor text. This not only gives context to your readers but also to search engines, helping them grasp the relevance of the linked pages.

How Many Internal Links and Where?

There's no one-size-fits-all answer to how many internal links a page should have. The key is relevance and value. Ensure that the internal links pointing to and from a page are contextually relevant. This means linking to content that offers additional information or context to the topic at hand.

Your internal link structure should reflect your site's hierarchy, connecting high-level pages to more specific ones. This not only aids in site navigation but also establishes a hierarchy, highlighting your most important pages.

Internal Linking Best Practices

  1. Use Descriptive Anchor Text

Instead of generic phrases like "click here," use anchor text that directly describes the linked content and relevant internal links. This improves user experience and SEO.

  1. Link Deep

Instead of constantly linking to your homepage or contact page, delve deeper. Link to internal pages or blog posts, that offer value and further information.

  1. Maintain a Balance

While creating internal linking is beneficial, overdoing it can backfire. Having too many links on a page can be overwhelming for readers.

  1. Regularly Update Internal Links

As your site grows, keep an eye on your internal links and site architecture. Update them to include links to new content and remove broken links.

  1. Consider Link Placement

Links higher up in the content tend to carry more weight with search engine crawlers.


Incorporating a mix of internal and external links is a pivotal part of your site's SEO strategy. By ensuring these links are relevant, strategically placed, and well-structured, you're not just creating a navigable website but also enhancing its appeal to both users and search engine crawlers. Remember, like the threads of a tapestry, each link adds to the strength and beauty of the overall picture.