Domain Rating (DR)

What Is Domain Rating (DR)?

Domain Rating, developed by Ahrefs, is a metric that quantifies the overall strength and authority of a website's backlink profile. It predicts a domain's ability to rank higher in search engine result pages depending on the quality and quantity of its backlinks.

Domain Rating is measured from 1 to 100. Higher values indicate a stronger backlink profile and greater authority.

Domain Rating (DR) vs. Domain Authority (DA): Key Differences

CalculationCalculated based solely on backlink-related factorsTakes into account multiple factors beyond backlinks, such as social signals and domain age
Metrics ConsideredFocuses primarily on the quality and quantity of backlinks and their influence on a domain's authorityWhile also considering backlinks, incorporates additional factors to provide a more holistic assessment of a domain's overall authority
Tool DependencyExclusive to Ahrefs, meaning it can only be measured and analyzed using Ahrefs' tools and dataBeing a Moz metric, is associated with Moz's tools and resources
Variations in ScaleBoth domain rating and domain authority scores range from 1 to 100. However, due to differences in calculation methodologies, DR and DA scores for the same domain may not be identical. Thus, it's important to understand the specific metric being used when comparing domain authority across different platforms.

Factors Influencing Domain Rating

A website's domain rating is primarily influenced by the following factors:

Backlink Quality. The quality of backlinks plays a significant role in determining a domain's rating. High-quality backlinks from other websites have a more positive impact on DR compared to low-quality or spammy backlinks.

Backlink Quantity. While quality is essential, the quantity of backlinks also contributes to a domain's rating. A larger number of diverse and relevant backlinks can result in high DR websites. However, it's crucial to maintain a balance and avoid spammy practices.

Referring Domains. The number of unique referring domains a site links is another crucial factor. Having backlinks from a wide range of domain rating scores can enhance a domain's authority and, subsequently, its DR.

Linking Domains' Authority. The authority and credibility of the linking root domains also influence a domain's rating. Backlinks from highly authoritative websites have a more substantial impact on DR compared to those from lesser-known or low-quality domains.

Importance of Domain Rating in SEO

Domain rating holds significant importance in SEO for the following reasons:

1. Ranking Potential

Websites with a higher DR generally have a greater likelihood of ranking higher in search engine results pages. A strong DR indicates that the website has built a robust backlink profile, making it more authoritative in the eyes of search engines.

2. Competitor Analysis

DR allows for easy comparison and analysis of a website's authority in relation to its competitors. Understanding the DR of competing websites can help identify areas for improvement and establish effective SEO strategies.

3. Link Building

DR can guide the link building process by identifying high-authority websites worth targeting for backlink acquisition. Focusing on building relationships and acquiring backlinks from domains with a higher DR can improve a website's own DR over time.

4. Content Strategy

Websites with higher DR often have an advantage when it comes to content promotion, outreach, and guest posting strategy. Collaborating with high-authority websites can amplify the visibility and reach of content. This helps attract more traffic and potential backlinks.


Domain Rating serves as a fundamental metric in evaluating a website's authority and SEO performance. It also gauges your website's link popularity. 

Improve your DR with SEOLeverage professionals today. Doing so can significantly impact your website's visibility, organic traffic, and overall success in the digital landscape.