A navigational query is a specific type of search query that users employ if they are searching for a particular web page or site.
Navigational queries indicate that the user has a specific destination in mind. They want to find it directly instead of exploring various options or general information.
For instance, a user may enter “SEOLeverage™️” into Google’s search bar to reach the SEO agency’s site instead of using a bookmark or entering the URL into the navigation bar.
Important Note: Navigational search queries differ from those that target informational search queries. They are also distinct from transactional search queries involving specific actions.
The primary purpose of a navigational query is to help one save time and effort. It bypasses the need to look at search engine results pages (SERPs) to reach their desired website.
But here are other reasons why this type of user's query is important:
SEOLeverage™️’s team of experts can help you rank high in organic search results pages for all types of search queries. And with our SEOLeverage™️ app, you’ll get a quick view of your site’s current performance.
We can also provide you with relevant and helpful information on how to get your desired outcome, whether in navigational search queries, transactional queries (like subscribing to a service or purchasing), or informational searches (finding information about a specific topic).