Google PageRank is a popular term among website owners and digital marketers. For instance, it is an essential metric that helps search engines like Google determine the importance of a web page.
This article will explore what Google PageRank is, its history, and how you can optimize your website to improve its PageRank score.
Google PageRank is an algorithm developed by Larry Page and Sergey Brin, the founders of Google, in 1996. The algorithm evaluates the quality and relevance of web pages based on the incoming links (also known as backlinks) and the importance of the pages linking to them.
Thus, the higher the PageRank score, the more likely a web page will appear at the top of search results.
Subsequently, the concept behind PageRank is simple; a particular page with more links pointing to it from other pages is more important and relevant to the Google search engine. This probability distribution model assigns a numerical value to each web page, which is then used to rank web pages in search results.
The development of the Google PageRank algorithm was a significant milestone in the world of search engines. Before Google's invention, existing web search engines relied on keyword matching and density to determine the relevance of a web page.
However, this method was not always accurate, as it could be easily manipulated by stuffing a page with keywords. As such, Larry wanted to create a more efficient way of ranking web pages based on their importance, and thus, the idea of PageRank was born.
Initially, Google Toolbar was the primary tool to check the PageRank score of any web page. Despite that, the toolbar PageRank was discontinued in 2016. And now, Google keeps the actual PageRank scores hidden from the public.
While Google PageRank is just one of the many ranking factors considered by search engines, it still plays a role in determining the importance of a web page. Here are some tips on how to optimize your website for better PageRank scores:
By understanding how the web PageRank algorithm works and implementing the optimization strategies mentioned above, you can improve your website's visibility on Google searches. Finally, book a call with SEOLeverage for link analysis.