Article syndication is also called content syndication. It involves sharing your content with a third-party website or platform. It is either by republishing your content in its entirety or by featuring a snippet. It can also be an excerpt with a link to the source.
The goal is to amplify your reach and engage with a larger audience beyond your blog or website. This practice increases your online visibility by driving more traffic to your site.
Syndication networks are platforms or websites that specialize in the syndication of content. These networks act as intermediaries. They connect content creators with publishers looking for high-quality content. Some networks offer free syndication, while others operate on a paid model.
These are some of the platforms and networks:
LinkedIn. The platform allows you to syndicate your blog posts. It exposes content to a wider audience through your LinkedIn profile.
Medium. Medium is a popular platform for republishing articles and reaching a broader audience.
Business Insider. It often features guest blog posts. It provides an opportunity to syndicate your content on a high-traffic site.
Search Engine Journal. This site offers a platform for syndicating articles. They relate to digital marketing and SEO.
Paid content syndication involves giving a certain fee to syndication platforms. Paid content syndication platforms distribute your content to their network of publishers. These platforms often offer advanced targeting options and analytics to optimize your strategy.
In contrast, free content syndication networks share your content with partners without cost. Choosing free and paid syndication depends on your budget and specific goals.
Is Syndicated Content Categorized as Duplicate Content?
Yes, syndicated content can be categorized as duplicate content. It depends on how it's used and implemented. Without establishing proper attribution or permission, it can result in the same issues.
To avoid duplicated content issues with such content, consider these practices:
Get permission. Ensure you have the rights. Ask permission to syndicate the content from the original source.
Provide attribution. Credit the source with a link back to the syndicated article or page. It helps search engines understand the source of the content.
Use canonical tags. If you're syndicating the same content on your website, consider using canonical tags. It will show the preferred version (usually the original).
Add value. Whenever possible, add your unique commentary and insights. Include more information on the syndicated page. This can make your version more valuable to readers and less likely to be duplicated.
Avoid excessive duplication. Don't overdo the syndication of content. Balance it with your original content to maintain a unique and diverse website.
Could Article Syndication Have a Negative Impact on My SEO?
Article syndication can potentially hurt your SEO if not executed correctly. It affects your site if it involves practices that violate search engine guidelines. But when done appropriately and ethically, article syndication can actually benefit your SEO.
Ensure that the article syndication journey benefits your SEO rather than harms it. Here are some best practices to follow:
Syndicate high-quality, informative, and valuable content.
Use canonical tags or proper attribution. It indicates the original source of the content.
Choose partners carefully, focusing on relevant and authoritative websites.
Avoid keyword stuffing and maintain the integrity of your content.
Check the performance of syndicated posts and make adjustments as needed.