Natural Link

What is a Natural Link?

A natural link is an organic link from one website to another. These links are created when content creators mention or reference another website in their own content.

For example, if you write a blog post about the top 10 best websites to buy flowers online and include a link to one of those websites, that would be considered a natural link.

But remember, not all links are considered “natural.” Some may be placed there through automated programs or through paying for placement, which is not considered “natural.”

Search engines like Google use these good links to determine the relevance and quality of a webpage, ultimately using them as a ranking factor for search engine result pages (SERPs).

Why Are Natural Links So Important?

There are numerous reasons why using natural links is great for SEO.

Boost authority and trustworthiness

Search engines look at two primary factors when determining how relevant a page is for a particular query: authority and trustworthiness.

  • Authority is based on things like domain age and the number of incoming links pointing to the page.
  • Trustworthiness is based on whether the content on the page has been duplicated or plagiarized elsewhere on the web.

Links created naturally can help boost authority and trustworthiness, making them an invaluable asset for any business wanting to increase online visibility.

Build relationships with other businesses in your industry

Natural links can help establish relationships with other websites that can lead to further collaboration down the line.

For example, if another website owner finds your blog post interesting enough to link back to it on their page, you may have gained yourself a potential partner who could help promote future content. This is especially true if you reach out and thank them for their support by leaving comments on their linked pages or engaging with them via social media channels like Twitter or Facebook.

Boost your site’s visibility and credibility

Natural links can help increase your page rank and boost your website’s visibility in search engine results pages (SERPs).

Moreover, natural links provide more credibility than paid advertisements. It’s because they come from other sources with no vested interest in promoting your website. Furthermore, they tend to be longer-lasting than paid ads since they remain active until the source website removes them.

All in all, natural links offer significant value for businesses looking to get noticed online.

How Can I Get Natural Links?

There are several ways you can build links, but here are the most effective ways to get natural links for your website:

1. Write quality content

Write good content that people actually want to read. You can't just write keyword-stuffed articles and expect people to link out to you. Instead, you need engaging, informative content that adds value.

Here are some guide questions when creating quality content:

  • Did I give a solution to a unique or common problem?
  • Who have I made feel important or empowered?
  • Why would a person want to link to or share my content?
  • What is special or unique about how I presented my content?

The more your readers find it helpful and engaging, the more likely they will be to share your great content with their friends or link to it on their own website. The quality of your content matters more than quantity. Focus on providing useful information rather than cranking out as many pieces as possible. 

2. Reach out and build relationships

Reach out and build relationships with other website owners and bloggers who cover similar topics as you do.

  • Offer guest posts on other blogs
  • Provide helpful blog comments
  • Start a conversation -- ask about what they're working on

The key is finding ways to connect with people who might be interested in linking back to your website organically. Once you have established a relationship, don't be afraid to ask for a natural link-building opportunity if the situation calls for it.

3. Make sure your site is link-friendly

Make sure your own website is set up in a way that makes it easy for other webmasters and bloggers to link back naturally. That means you must:

  • Ensure all of your pages have descriptive titles
  • Create anchor text (which are clickable words) around keywords related to the page content
  • Include external links where appropriate or in the author bio
  • Use descriptive alt tags when inserting images into your site so that search engines know what those images represent

All this will help make it easier for webmasters and even digital marketers who visit your website to find something worth linking back to--and increase your chances of getting natural backlinks.

Key Takeaways

Link building is a crucial part of SEO, but not all links are created equal. Natural links--links from other websites that do not require you to "pay" for them by submitting your website to local directories or paying someone else to link out to you--are the best kind of links.

Fortunately, there are many ways for you to acquire natural links. Create engaging content and reach out to other sites for potential collaborations. With some effort put into acquiring quality natural links, you can expect an increase in organic traffic, brand awareness, conversions, and sales!