Keyword clustering is a process of grouping similar keywords together based on their meaning or intent. This is done to improve search engine optimization (SEO) by targeting related keywords with the same content.
When you cluster keywords, you are essentially creating a "topic cluster." This is a group of pages on your website that all focus on the same topic.
There are two types of keyword clustering:
Here are some details about each type of keyword clustering to improve your search volume.
|Morphological-based keyword clustering||More accurateCan identify keywords that are not as popular||More time-consumingDifficult to implement|
|SERP-based keyword clustering||Faster and easier to implementCan identify keywords that are often used together||Less accurateCan be influenced by factors other than the meaning of words|
If you're not sure which type of keyword groups to use, it is a good idea to try both and see which works best.
Here are some tips for keyword clustering:
Identifying keyword clusters is a complex process, but it can be effective in improving your website's SEO. If you need help figuring out how to start, some resources and keyword grouping tools are available to help you.
At SEOLeverage™️, managing your website performance is a breeze. Our SEO-inclusive app streamlines your SEO with a KPI overview and keyword tracking, all in one place. If you don't see the desired results, you can easily adjust your keyword strategy.
Always remember to track the most important metrics to your goals, including keywords. Take advantage of keyword clustering tools!
Don't forget that SEO is an ever-changing puzzle that requires a deep, ongoing understanding of how search engines rank websites. To stay on top of trends in keyword clustering, remember to refine the process and keep testing search engine results continually.
Keyword clustering is a strategy that could just be the thing you need!