Likely, you see movies where a computer understands voice commands. Perhaps, you may even wish your devices could do something similar. Well, now they can.
Voice search is an advanced technology that enables users to speak directly into their devices to ask questions or make requests. Likewise, it was becoming an increasingly popular way to search online, as people are using it more often than ever before.
With voice search, you don’t need to type into a search engine; you can speak your query and get results faster than typing could ever provide. But what does this mean for SEO? In this article, you will learn how voice searches work and—
Voice search technology is a revolutionary way to use the internet. Through voice search, you can ask questions or request information and access it quickly. Also, powered by an artificial intelligence (AI) system, voice search recognizes spoken words, processes them, and provides a response.
Google’s voice search is one of the most popular voice search services. As such, it helps users search faster by voice search queries instead of typing them into the traditional search bar.
Besides, Google voice search lets users get more specific with their queries. For example, before, you would perhaps search for “hiking trails in Arizona.” Yet now, you could say, “OK, Google. Show me pictures of scenic hiking trails near Phoenix, Arizona.”
This way, you will get a much more detailed set of results tailored to your exact query. Voice search also uses natural language patterns to interpret more complex questions.
Aside from providing more accurate results for users, voice search helps in everyday life. For instance, it can help visually impaired people with difficulty typing. Lastly, it is helpful for those who cannot read.
Quickly, voice search is becoming a dominant way of searching online. Hence, marketers must adapt their SEO strategies to optimize for this search type.
Below are some ways voice search is impacting the world of SEO:
| Affected Areas | Reasons |
| Long-tail Keywords | Voice search requires marketers to think more critically about their keyword strategy. Likewise, focus more on long-tail keywords instead of short phrases. As such, people will be more likely to use natural language when speaking on a device. So, marketers should expand their keyword research to include longer phrases. |
| Local Focus | People who use voice search tend to seek local businesses relevant to their location. Ergo, businesses with a local presence need to optimize for location-based keywords. Also, include info about your business across all directories, like Google maps. |
| Structured Data | Adding structured data improve click-through rates. As such, it lets your content appear as rich snippets in the SERP. This can help customers find what they need faster and could result in improved rankings. |
| Mobile Devices Search Engine Optimization | Mobile phone searches are becoming prevalent amongst voice searchers. Optimizing a mobile website will help improve your chances of showing up in top results. |
| Semantic Richness | Writing with more details, facts, and higher semantic richness can help your content stand out. Also, providing more detailed answers to user queries results in better ranking. |
Here are some benefits of voice search for SEO:
To ensure a successful voice search result, you must—
As voice recognition tech grows in popularity, you need to understand how it works and how it can affect your SEO strategy. By understanding the nuances of voice search, such as the importance of long-tail keywords and local optimization, you’ll have the edge over competitors.
So with the right strategy in place, you can ensure that your business shows up at the top of results when someone speaks their query aloud into their device. Likewise, contact SEOLeverage for further support.
