Backlinks are links on a website or page that direct back to another website or page. They can be referred to as "inbound links" or "incoming links" and are used to increase traffic.
Backlinks differ from outbound links, which connect pages within the same website or domain, helping visitors navigate throughout the site.
Every backlink is like a "vote" for the original website. And search engines view backlinks as endorsements that the content on that website is relevant and trustworthy.
Quality backlinks can increase the ranking on search engine result pages (SERPs) by creating link authority, boosting visibility, and providing more information to visitors. They also offer opportunities for other websites and resources to reference and link back to yours, creating an even larger web of backlinks.