Dwell time refers to the session duration of how long a user stays on a page after clicking on a search result in a search engine. It measures how long visitors engage with a specific site content before returning to the search results or navigating to other pages within the same website.
Dwell time is a critical metric for assessing searcher satisfaction and the relevance of a page's content to a particular search query.
The page's average dwell time can vary widely depending on factors such as the type of site content, industry, and user behavior. However, as a general guideline, aiming for a page's dwell time of at least two to three minutes is often considered a positive indicator of user engagement and content quality.
Although you can't calculate dwell time, Google Analytics is a widely used tool to track and measure dwell time.
Dwell time measures the time people spend on a page before leaving, while bounce rate calculates the percentage of visitors who navigate away from a website after seeing only one page, indicating a lack of engagement.
Time on page, on the other hand, measures the average time and duration visitors spend on a specific page, regardless of whether they leave or continue exploring the website.
While search engines like Google do not explicitly mention dwell time as a ranking factor, it indirectly influences. An increase in dwell time indicates that users find the content on a webpage useful and engaging. On the other hand, poor dwell time suggests that users did not find what they were looking for, and a user clicks the back button to the SERP to find another source of information.
In summary, dwell time is a crucial metric for assessing user engagement and content quality on your website. Optimizing your content and user experience can improve visitor dwell times, potentially boosting your SEO and Google rankings and ultimately delivering better results for your organic traffic.
To delve deeper into the world of SEO and dwell time, explore the SEOLeverage SEO Glossary.