Website Authority

What is Website Authority?

A website’s authority is an important factor in organic search engine rankings. The stronger the domain, the greater its ability to rank high and pass along link juice to other sites. This is a key part of a successful SEO strategy.

Website authority matters because:

  • It helps to ensure the accuracy of information;
  • It enhances website credibility;
  • It encourages trust from visitors and customers;
  • It increases traffic, which leads to conversion.

Website authority is also known as “Domain Authority.” According to a study, Google uses an algorithm called PageRank to measure the importance of the website. This works by counting the quality of links to a page to determine an estimate of how important the website is.

Establishing yourself as an authority with a higher Domain Authority score is key to driving successful SEO performance!

How It Works

Although Google didn’t mention that domain or page authority is a ranking factor, it can still be used to: 

  • Compare your website to other websites in any aspect
  • Assess a backlink’s “value” while evaluating linking domains
  • Compare your website to other websites in your industry/niche
  • Analyze a website’s potential for organic search traffic

After this, gain insight into the factors that determine your domain rating. Plus, learn strategies to help amplify your credibility on the web.

Factors to Determine Website Authority

Website authority is more than just a number; it’s an essential factor in determining the success of your digital presence. 

To determine the strength of your website’s domain authority, start by looking at these factors:

  • Domain Age - How long has your domain been around? Conversely, well-aged domains have already earned their right.
  • Social Media Engagement - Are you making the most of your social media presence? It’s essential to have an active presence on popular platforms like Facebook and Twitter, as they offer major visibility opportunities for sites in search engine results pages. Put simply: increase engagement with customers or potential visitors and get better exposure online.
  • Quality Content - Is the content on your site relevant to visitors? Search engines love high-quality content. From Google to other leading search engines, ensuring your website has quality content is essential to success. These algorithms rate and evaluate each piece on a range of criteria, from readability to originality.
  • User Experience - How easy is it for users to navigate through your site? User experience plays a key role in how long visitors stay on your site and determines whether they return to it. Conversely, search engine friendliness evaluates the website’s overall structure. 
  • Backlinks - What other websites link back to yours? Quality links from reputable sources can be a game-changer for your website in terms of visibility. You’re gaining trustworthiness among search engines such as Google by creating high-quality backlinks.

If you want to increase site visibility, SEOLeverage has two strategic link services:

Get ready for greater organic search engine traffic and higher ROI--building those links will be worth it in the end!

How to Increase Your Website’s Authority

It takes more than a few tweaks to your website’s meta tags to see a good domain authority score. It requires focused research and the right actions to get real results.

To give yourself the chance of seeing success, start by getting rid of any bad links on your page. Doing this first will help build up that all-important domain authority from day one.

Some tips to consider to improve your website’s authority:

Create linkable content

To build a strong authority, you need to start putting effort into linkable and shareable content. This means creating informational pieces of written content with relevant keywords – tailored specifically for your niche or industry.

Linkable and shareable content include:

  • Tutorials
  • Podcasts
  • Demos
  • eBooks
  • Resource guides
  • White papers
  • Detailed infographics
  • Case studies

Although it requires time and resources, when executed properly, this SEO tactic can be highly effective in boosting traffic to your site.

Focus on technical SEO

To improve your website authority score, focus on strong technical SEO. This is also the starting point for any good search engine optimization plan if you want to place higher in SERPs.

Here are some technical SEO to consider.

  • Website structure. Ensure that your website has a clear structure, with a hierarchy of pages that is easy for both users and search engines to understand.
  • URLs. Use clear and descriptive URLs that accurately reflect the content of the page.
  • Meta tags. Use meta tags, such as the title tag and meta description, to provide concise and accurate information about the content of your pages.
  • Fix crawl errors. Use tools such as Google Search Console to identify and fix any crawl errors on your website. This can impede the ability of search engines to access and index your content.
  • Use structured data. Implement structured data, such as schema markup, to provide search engines with more information about your site's content.
  • Mobile optimization. Make sure your site is mobile-friendly, as a large number of users browse the web on mobile devices.
  • Speed optimization. Optimize the loading speed of your site to ensure that it loads quickly on both desktop and mobile devices.
  • Secure website. Your website should be served over the HTTPS protocol, which ensures a secure connection between the server and the client.
  • Schema markup. This can help search engines like Google understand your site's content better and show rich snippets in search results.

By focusing on these technical SEO best practices, you can improve the visibility of your site. If you want to see how your website is performing, you use an SEO audit. This is the first step to sustainable SEO results.

With SEOLeverage, a comprehensive review will reveal where there is room for improvement. This will give you the opportunity to make necessary changes that will deliver fast and effective results.

Work on internal links

Gaining backlinks is essential for boosting your website authority, but don’t forget to link internally too! That’s where all that content comes in handy.

Interlinking creates a dependable structure that search engine bots consider when determining your website’s trustworthiness. So keep creating great content and make sure it seamlessly links together. This will help you build an authoritative site with long-lasting SEO benefits.

The Takeaway

Website Authority is a number that reflects the strength and quality of your site. The higher your authority, the more likely people will find you online and trust what you say.

If you’re working to increase your website’s authority, these methods will help. You can also use the domain authority checker tool.

Just remember that it takes time and effort to see the right results. But if you’re persistent and consistent with your efforts, you will see an improvement over time.