10x Content: Everything You Need to Know

In today’s online world, content is king. If you want to succeed, you are likely to produce high-quality content that is engaging and informative.

But what if you could take your content strategy up a notch and create content that is 10x better than your competition? It sounds daunting, but when done right, this can result in a flood of traffic and leads for your business.

Here, you’ll discover the following:

  • What is 10x content
  • Why is 10x content so important for businesses
  • How can you create 10x content that will stand out from the rest

So, without further ado, let’s start!

A Brief Overview of 10x Content

We’ve all heard the saying “quality over quantity.” But when it comes to content marketing, sometimes you need a little bit of both. That’s where 10x content comes in. 

10x content is a term that Moz founder Rand Fishkin first coined. It refers to content on the web that is 10 times better than the best content currently ranking for a given keyword phrase.

In a nutshell, 10x content goes beyond simply being informative. Creating 10x content requires an in-depth understanding of what searchers are actually looking for when they type a given keyword into a search engine. It needs to be unique content and provide value that can’t be found anywhere else.

If you can create content that truly delivers value and offers a unique perspective, you’ll establish yourself as a thought master in your industry.

Why Should You Be Creating 10x Content?

It’s no secret that content is a huge part of SEO. But what many people don’t realize is that creating content that is even just marginally better than your top-ranking competitor is not nearly enough. 

Why should you care about creating 10x content?

The answer is simple: because it can have a huge impact on your business.

Let’s look at a few reasons why 10x content is so important. 

Reason #1: Rank higher in Google search results

In order for your content to rank at the top of Google’s search results, it needs to be relevant and useful to searchers. But it also needs to be better than the competition. That’s where 10x content comes in.

By creating content that’s head and shoulders above everything else that’s out there, you’ll give yourself a much better chance of ranking high in Google’s search results. 

Reason #2: Attract more links and social shares

10x content applies to more than just blog articles - it also applies to video content and landing page copy. So, the more high-quality links and social shares your content has, the more authoritative it will appear to Google and other search engines. And when your content is more authoritative, it will rank higher in search results.

So by creating 10x content, you’re not only increasing your chances of ranking higher. But you’re also increasing your chances of getting more links and shares on social media platforms. 

Reason #3: Generates more leads and sales

If you can create content that’s so good that people can’t help but share it, you’ll see a significant increase in leads and sales. That’s because people are more likely to buy from those they know, like, and trust. And if they trust your company, it’s because they’ve seen your high-quality content shared by people they know and trust. 

How to Create 10x Content 

Creating 10x content doesn’t have to be complicated; there are really only things you need to keep in mind.

Do Your Research

Creating 10x content starts with research—lots and lots of research. You should understand what people search for when they use a given keyword and why they’re searching.

What are their goals? What are their pain points?

To understand your audience’s needs, you can use a variety of methods, including: 

  • surveying your target market 
  • conducting customer interviews 
  • reviewing competitor content 
  • analyzing Google search data 

Once you understand this, you can start creating quality content that meets their needs.

Conduct a Keyword Research

Chances are, you are not the only one writing about your topic. Keyword research allows you to see what terms and phrases people use to search for information related to your topic. This will help you determine which keywords to include in your title and throughout your article so that people can find your content easily.

There are a number of different keyword research tools that can help you. Google’s Keyword Planner is a place to start—it’s free and easy to use. Simply enter a keyword into the tool. Then, it will generate a list of keywords along with their monthly search volume and competition level. 

Once you’ve generated a list of potential keywords, it’s important to take a look at search trends over time before finalizing anything. Google Trends is a great tool for this—it shows how often particular terms are being searched for over time on a scale of 1-100.

You can also utilize long-tail keywords, which are three or four-word phrases that are specific and targeted toward particular niches or audiences. Just remember to focus on quality when it comes to keywords. Stuffing your content with too many keywords will result in a penalty from Google. 

Find a Unique Angle 

Once you know what your audience is looking for, it’s time to find a unique angle for your article or blog post. There’s no shortage of information on the internet, which means you need to find a way to make your article or blog stand out from the rest. 

Here are tips for doing it:

  • Cover a topic in more depth than anyone else has before. For example, if you’re writing about the keto diet, don’t just regurgitate information that’s already out there—go deeper and share original insights based on your own experience with the diet.
  • Tackle a controversial topic within your industry. This often requires taking a stand on an issue and backing it up with solid evidence. However, if done right, it can make for some truly 10x content that will get people talking. 

You could also simply write in such a way that engages and entertains your readers. Whatever you do, make sure your content is truly different from anything else that’s out there.

Write Useful Content 

Now that you know what your audience wants and you’ve found a unique angle, it’s time to start writing insanely useful content. This means going above and beyond simply regurgitating information—you need to provide value that can’t be found anywhere else on the internet. 

Here are a few ways to write useful content and more appealing: 

  • Use plenty of visual elements: People are visual creatures, which means they’re more likely to engage with content that contains images, infographics, charts, and videos.
  • Make it easy to read: No one wants to read huge blocks of text—break up your paragraphs into smaller chunks and use headlines and subheadings so people can easily skim through your article and still get the main points.
  • Write for multiple levels of expertise: Not everyone who comes across your article will be an expert on the topic—write for both beginners and experts by including both basic and advanced information in your piece. 

It’s also important to note that 10x content doesn’t have to be expensive or time-consuming to produce; it just needs to be better than what’s already out there. With that said, if you like your content to really stand out, you may need to put in the effort. The sky’s the limit to creativity—make sure you’re delivering value every step of the way.

Demonstrate Authority

Anyone can write an article, but not everyone can write 10x content. This kind of content is so informative, well-written, and engaging that it instantly establishes you as an authority in your field. 

There are things you need if you want to demonstrate authority in your content: 

  • Voice and tone - The language you use in your content should be confident and assured. You want your readers to know that you are knowledgeable about your subject matter and that you’re sharing information from a place of authority. 
  • Structural elements - The organization of your content is important, too. You can add statistics and other information from research studies.
  • Credentials - If you have any relevant credentials or awards, make sure to mention them! This will help show your readers that you really know what you’re talking about. 

Demonstrating authority doesn’t happen overnight—it takes time, research, and effort. But if you can pull it off, the rewards will be more than worth it.

Focus on Backlinking Strategy

When it comes to SEO, there’s one thing that everyone can agree on: content is important. After all, without content, there would be nothing for people to search for in the first place! However, just because the content is important doesn’t mean that it’s the only thing that matters. 

If you’ve been involved in SEO for a very long time, you know that backlinks have always been an important ranking factor. That hasn’t changed in recent years; if anything, the importance of backlinks has only increased.

Google looks at backlinks as a way to gauge the quality and relevancy of your website. The more high-quality websites that link to your site, the better chances you have of ranking well in search. 

SEO Can Be Complex - We Can Help 

SEO can be complex and time-consuming, but it’s worth it if you want your website to perform well in search. If you don’t have the resources to handle your SEO strategy yourself, we can help.

At SEO Leverage, we specialize in helping businesses like yours develop and execute an effective SEO strategy. And if you want your website to succeed, you need to consider them all!

Book a call with an SEO expert to see how your website works, get a competitive analysis, and have strategic SEO guidance.

Keep growing, keep learning, and always be willing to test out a new content marketing strategy. And soon enough, you’ll see your website traffic start to skyrocket.

Wrap Up

Google’s algorithm is constantly evolving to provide searchers with the most relevant and helpful results possible. Recently, there has been an amazing emphasis on quality content as a ranking factor. 

10x content has the power to attract attention, develop trust, and establish you as an authority in your field. Plus, it should develop an emotional response. And that can result in a flood of website visitors who are eager to learn about what you have to say. 

So, start brainstorming ways you can start producing 10x content today!