A search algorithm is a set of rules that weighs and ranks websites for search results. The aim of a search algorithm is to furnish users with meaningful outcomes to their search queries.
Google’s search algorithm refers to these rules, which are always updated. It's essential to stay current with searching algorithms.
Officially, the Google search algorithm considers and lists only specific factors. Here are some of them:
To understand what the user wants, Google must:
The search engine looks for pages that precisely answer a query. This is achieved by regularly scanning website content.
During this time, specific keywords related to the search query are identified. If a website contains those keywords, it is more likely to be relevant to the user.
In every search space online, Google has a lot of pages to sort through. Focus on quality content that shows:
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After focusing on the importance of quality content, Google also wants to ensure that websites are easy to use and navigate. This means overseeing the data structure and technical aspects such as:
Search engines use various factors to determine which websites rank higher in search results, and context and settings are two of the most important. Things like your location, search history, and search structure settings can all play a role in what pops up on your screen.
Many thought of a search algorithm as a linear search or a binary search algorithm. However, in SEO's view, the Google search algorithm refers to the rules, and these are different.
To ensure the most relevant and accurate search results, Google uses undisclosed factors in addition to the known ranking criteria. For better ranking, it's worth considering how search algorithms work and factoring in these criteria.
