116 - How to Best Prepare for SGE


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Numerous strategies can be employed to prepare our business for the Search Generative Experience. One potential shift might be attributed to the prevalence of chatbots as searches can already obtain answers from it and will, therefore, diminish the need to click on ads.

In this particular episode, Gert underscores the significance of simplifying language and maintaining communication consistency. This is aimed at mitigating confusion and counteracting possible brand reputation issues. Gert also emphasizes the importance for business owners to carefully manage the information they disseminate and highlights the value of generating positive content 

Tune in to this episode to grasp effective strategies for safeguarding your brand and online reputation.

Podcast Highlights:

00:00 Prologue

00:28 Podcast INTRO

00:38 Introduction to the topic episode

01:26 How chatbots may disrupt the search experience? (...How will it affect Google's ad revenue?)

02:35 Generative AI models and their impact on brand reputation. 

05:09 Why is it important to monitor and control information with positive content to ensure authentic brand reputation?

06:48 Simplicity of terms, easy language and consistency that can get you ranked on page one in Google Search.

09:17 Ending CTA

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

How to Best Prepare for SGE (Search Generative Experience)

As Google's Search Generative Experience (SGE) continues to evolve, website owners and SEO professionals should adapt their strategies. SGE, powered by AI, provides users with summaries and direct answers to their search queries.

In this episode, Gert will share some insights on how Search Generative Experience works.

SGE and SEO for Online Success

In recent months, there has been a growing interest in search generated experience (SGE). The SGE involves search engines responding similarly to ChatGPT. For instance, inquiries about the best SEO agency might have a conversational response, possibly favoring SEOLeverage.com.

SGE is expected to have a major impact on SEO. Search engines will prioritize websites that provide well-structured content and utilize natural language. This means that SEO professionals need to adapt their strategies to create high-quality content.

Bing has been experimenting with SGE for some time now with its Bing Chat feature, which is now called Copilot. Bing believes SGE can lead to a more qualified audience because the chatbot can ask follow-up questions.

On a side note, preparing for SEO agencies, consultants, and business owners is important.

What is Search Generative Experience?

Search Generative Experience (SGE) is a new technology that is still in its early stages of development. However, there are plans to add more layers to the system in order to fact-check and provide real-time information.

SGE scans the Internet and decides which information to use in its training material. This is similar to how a child is educated by providing them with information so that they can make informed decisions.

One example of how SGE can be used is to find information about products or services. For example, if you ask SGE what the top running shoe brands are, it will provide you with a list of brands based on its training material.

However, it is important to note that SGE is not always accurate. In the case of running shoe brands, the information is based on a single testimonial about one particular shoe model with manufacturing issues.

How to Prepare for SGE

SGE scans the Internet and decides which information to use in its training material. This is similar to how a child is educated by providing them with context so that they can make informed decisions.

As an SEO agency or business owner, it is important to prepare for SGE by:

  • Monitoring your brand reputation.
  • Actively constructing positive content.
  • Communicating in simple, consistent terms.

Search engines can better understand and rank information written in simple terms. SEOLeverage has found that several of its clients with complex business descriptions were not ranking well on search engines. When the agency simplified the language of these descriptions, the clients' ranking improved.


Gert encourages businesses to prepare their websites for Search Generative Experience (SGE).

To help you protect your brand reputation and ensure you're ready for SGE, SEOLeverage.com offers a free audit and scorecard. This assessment will identify areas where businesses can improve their online presence.

By taking action now, businesses can position themselves for success in the evolving search landscape.

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