113 - Google Your Brand Name

How would you react if you attempted to search for your brand name on Google and discovered that it doesn't appear on the first page of search results? The last thing you want is for potential customers to click on your competitors' URLs that specifically target your brand name. All the money you've invested in running ads would essentially go to waste, right?

Is there a solution to this problem? Absolutely! All you need is an experienced SEO agency that specializes in managing and enhancing your brand's reputation to take action on your behalf.

If your brand is facing this issue, I encourage you to tune in to this episode and gain insights from SEO expert Gert Mellak.

Podcast Highlights:

00:00 Prologue

00:51 Podcast INTRO 

01:01 Introduction to the episode topic

01:38 The research phase is an important part of the customer journey.

02:59 Why is online reputation management important?

03:52 How can an SEO campaign ensure that your brand achieves a Google ranking on the first page, outperforming your competitors?

05:25 Invitation to have SEOLeverage check out and do an audit on your brand reputation.

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

Google Your Brand Name

Have you ever wondered how the digital world knows your brand?

In this age of information and technology, the initial step individuals take to delve deeper into a company or product is to conduct a quick Google search. It’s become a reflex action to find knowledge and build trust.

So, let’s discover the online presence of your brand.

The Importance of Online Reputation Management

People are more likely to purchase from a brand they are familiar with. To raise awareness, businesses often invest in ads. However, people will also Google a brand before making a purchase.

If negative results or results from competitors show up, people are less likely to choose your brand. This is even worse if the negative results are organic search results, meaning they are not paid for.

Imagine you spend thousands of dollars on ads to get people to know your brand. Then, when they Google your name, they see a competitor’s website ranking higher than yours. This is precisely where online reputation management becomes incredibly important.

If negative reviews or competitor websites rank higher in search results than your website, you are losing out on potential customers. ORM is about controlling what people see when they Google your brand name.

How to Build an Online Reputation

Have you recently Googled your brand’s name and evaluated the search results as if you were a potential customer? It’s a crucial step in today’s digital landscape.

Some businesses find that their competitors are showing up in these search results. This can negatively affect their performance and their advertising efforts. However, there’s good news—reputation management can make a substantial difference.

It’s essential to ensure that you have a significant presence on Google’s first page, if not dominate it. This journey begins with a comprehensive audit of your brand’s online status. It’s a process that requires experience.

At SEOLeverage, they identify what currently ranks and evaluate the sentiment around your brand. Our SEO campaign focuses on both SEO and reputation management.

SEOLeverage aims to outrank undesirable results and elevate positive content to search rankings. This transformative approach significantly impacts how people perceive your brand.

Imagine potential customers encountering your awareness ads hearing about you on a podcast. They discover that you’re a trustworthy brand with high-quality products and excellent customer service. This positive image encourages them to take the next step.

Here’s how to check your brand’s reputation

To determine if brand reputation is affecting your business, you can quickly research your brand name on Google alongside the word “reviews.”

If the search results reveal unfavorable information, such as low review ratings, it’s a sign that you may need assistance. In such cases, you can contact SEOLeverage for a consultation and evaluation of potential solutions.

Wrap-Up

While many SEO agencies primarily focus on traditional SEO, we naturally shifted our focus toward brand reputation. This change came as we noticed that their advertising and marketing efforts were affected.
Schedule a call with Gert to explore your situation further. SEOLeverage is happy to assess the issues and discuss potential solutions to improve your brand’s reputation.