108 - Compelling Speaker Tips for Podcasters and Youtubers with John Henny


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This is another episode where Gert tackles something that is not SEO related but equally important for speakers, podcasters and YouTubers. His guest on the show is John Henny, an expert in voice coaching and training. 

It is interesting to learn from their conversation that voice is the ultimate tool that a person has, no matter what it is that they are doing. The key to creating a compelling voice and becoming an engaging speaker is being aware and intentional about what message you want to convey to the audience or listeners.

Podcast Highlights:

00:00 Prologue

00:21 Podcast Intro 

00:31 Introduction to the topic and introduction of the guest

02:19 The difference between speaking and singing?

04:21 How do we use our voice to connect emotionally and engage with our audience?  

07:30 What are the ways to re-engage our audience when their attention span dwindles? (...How do singers reawaken the attention of the audience?) 

09:30 After having some sessions with John, what were the noticeable results in Gert's speaking? (...How was Gert able to find his optimal speaking range?)

13:07 The audio component, not the visual component, is the one that truly connects with the viewer. 

15:59 Even with AI technology, the human component does not go away.

17:35 Why is the vibration of the voice important?

18:48 Recap

20:21 How does John Henny work with people in either a masterclass or one-to-one? (... What's the Compelling Speaker Formula?)

23:46 John Henny's fascination with the human voice.

25:12 End


Past episode - 106 Cross-Channel SEO with Stephan Spencer


Connect with John Henny: 

Website: https://johnhenny.com/

To Get the Compelling Speaker Formula - https://www.compellingspeaker.com/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

Compelling Speaker Tips for Podcasters and Youtubers with John Henny

Do you search for ways in leaving a lasting impression with your words in your podcast or YouTube?

Podcast Episodes and YouTube videos are two of the most popular forms of content today. Whether you're a pro or a newbie, you can convey your message to the audience or listeners.

In this guide, Gert, with John Henny, a seasoned expert in the art of voice coaching and training, delves into becoming a compelling speaker for your podcast promotion.

What Makes Singing Different from Speaking?

Singing and speaking are both forms of vocal communication but have different demands. For John, singing requires a wider range of pitches and more control over the breath. However, the techniques used to improve singing can also be used to improve speaking.

The key to improving your speaking voice in your new episodes is to use the same techniques that singers use. These techniques include breath support, vocal range, and projection.

Vocal training can significantly impact the quality of one's speaking voice.

How to Use Your Voice to Connect with Your Audience

The voice is the primary means of communication. When you speak, you’re not just conveying information. You’re also conveying your emotions for your future episodes.

If you want to connect with others emotionally with your voice, there are things you can do. 

  • First, be aware of using your voice to express your emotions. If you can't connect emotionally with your listener, you're far more persuasive and you're far more compelling.
  • Second, become a great singer. Great singers are masters of vocal expression. They can use their voices to move people to tears.
  • Third, use tools. The specific tools include breath support, pitch, volume, and resonance.
  • Lastly, use your voice to tell stories and to create a sense of intimacy with podcast listeners.

When you use your voice, you can become more persuasive and emotionally connected to your audience.

Podcasting Strategy to Keep Your Audience's Attention

Nowadays, attention spans are shorter than ever. This is because everyone is bombarded with distractions with more social media platforms. As a result, it’s more important to re-engage your audience when their attention starts to wander, whether it's for a blog post or in podcast apps.

As a vocal coach himself, John shares these two tips:

  1. Use the same techniques that singers use. For example, singers will often use tricks of phrasing.
  2. Vary the tempo, intensity, and melody of your voice. 

Gert Mellak, a podcaster, worked with voice coach John Henny to improve his speaking voice. After a few sessions, Gert noticed a noticeable difference in his speaking range. 

John Henny explained that one of the keys to finding your optimal speaking range is to avoid speaking too low. When you speak too low, your voice doesn't have enough acoustic energy, and you may strain your voice. Gert was able to find his optimal speaking range by practicing exercises to become more aware of his voice.

Why the Audio Matters More Than You Think

John explains that studies have shown that people are better at gauging the emotional state of a speaker. This is when they can only hear the speaker's voice, not see their face. That means the voice creates an emotional experience for your listeners.

Gert Mellak shared his own experience of how the audio component of his successful podcast website has allowed him to connect with listeners on a personal level. He said that people have told him that they feel like they know him even if they have never met in person.

This suggests that the audio component of a YouTube video or podcast episode can be just as important as the visual component. John also argues the importance of human connection in the age of AI. Nowadays, even as technology and social media channels become more advanced, the human component will always be important.

The Importance of Voice Vibration

Singing is a powerful tool that can improve your mood and energy levels. It is a natural form of vibration that can change your internal energy. By singing, you can connect with others and improve your communication skills.

John challenges people who say they can't sing to try singing for a few minutes. This is even if they don't think they sound good. 

If you think you need a better lesson in your singing career or for your podcast content, John Henny offers two main ways of working with people: one-on-one sessions and masterclasses. He has created a course called the "Compelling Speaker Formula," which is designed to provide quick and concise results.

Parting Thoughts

A well-thought-out podcasting strategy is crucial for success in the dynamic world of digital media. With thoughtful podcast marketing strategies in place, creators can navigate the dynamic landscape and unlock the full potential of their show.

A strategy fosters meaningful connections with the target audience, turning them into dedicated followers and advocates for your first episode.

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