Change the Name of Shopify Store Tutorial

More than just selling hot products, having a catchy Shopify store name is a must. After all, it makes your business more memorable to clients.

Simply put, your online store name should be:

  • Short and memorable
  • Clean and free of grammatical errors
  • Relevant and meaningful to the customers
  • Original, unique, and innovative, as it should not infringe the name of another Shopify store
  • Descriptive of your industry and the things you sell
  • Easy to spell so that customers would not have a hard time typing your name on the web address bar

If your current store name doesn't meet the specifications mentioned above, maybe it's time for you to undertake a store name change.

With this, you can:

  • Change your store name into a better one, so you get more customers and sales
  • Start over, especially if your online store is not working out
  • Shift from general products into more specific ones
  • Create a new store entirely

How to Create a New Shopify Name for Your Online Store

If you want to change your store name, you'll be glad to know that it's relatively easy to do.

As coming up with a good name can be quite tricky, it's best if you follow these name change tips:

Step 1

Create a short and memorable name by:

  • Combining two short, catchy words, like "Shake Shack"
  • Creating a word or modifying one, as in the case of Google or Skype.
  • Using a personal word that denotes your store details. It could be your name, nickname, or even your pet's name if you're dealing with pet goods or services.

Step 2

Come up with a unique and memorable name by:

  • Conducting market research to see if your new domain is still available
  • Personifying your Shopify account name
  • Using unique words that make your Shopify store name memorable, like "One Click Wonders"
  • Using acronyms, rhymes, symbolisms, or alliterations
  • Turning your business name into a pun
  • Finding inspiration wherever, whenever. To wit, “DeathWish Coffee” deals with 'strong' brews, while outdoor gear seller “Cotopaxi” is named after an Ecuadorian mountain.

Step 3

Ensure originality by:

  • Accessing the US Patent Office's Free Database and the Canadian IPO website to check for name similarities
  • Scouring search engines to see if there is a Shopify store using your desired domain name
  • Checking social media websites for businesses who bear a moniker similar to your Shopify store name

How to Change Your Shopify Store Name with a Business Name Generator

Say that you want to change your store name but don't have the time or creativity to do so.

Fortunately for you, this is entirely possible with the help of Shopify's free business name generator. Here, you can get about 1,000 results in 10 seconds or less.

The program tutorial is quite easy to follow:

Step 1

Enter a query -- a word that accurately describes your business -- to check for domain availability.

Step 2

Choose from the thousands of auto-generated name ideas for your online store.

Step 3

Reserve the name. To do this, you just have to enter your email address and create a Shopify store account for your goods.

Bonus Step

Apart from Shopify's Business Name Generator, you can also do a name change using these popular apps:


With this, you can change your store’s name and logo by merely entering keywords related to your business.

Oberlo Business Name Generator

This is another free resource you can try for a name change. As with most tools, you need to add keywords to get a new name for your URL.


If you're aiming for a peculiar name, you should go for the Wordoid intelligent naming tool.

To use this, just type in several keywords and wait for the app to create catchy invented names.

How to Change Shopify Store Name Using Shopify

Now that you have a new moniker, you can go ahead and change the name of your store.

You can do so by accessing the Shopify app or admin site:

Shopify Mobile App in iOS or Android

  1. Click on your Shopify app.
  2. Click on the Store icon, located at the right bottom part.
  3. Go to the Settings page and click on General.
  4. Head to the store details menu.
  5. Delete the current name of your store.
  6. Type in your new store name.
  7. Click Save to update the settings you have made to your Shopify store.

Shopify Admin Site

  1. Use your desktop computer or laptop to access the Shopify admin URL.
  2. Go to the Settings page, located at the bottom left corner of the navigation bar.
  3. Click on General.
  4. Delete your current store name and fill the text box with the new one.
  5. Click Save to update your new store name settings.

How to Change Shopify Store Name for Certain Themes

If you use your actual store name instead of a logo, you will want to edit your Shopify theme settings.

For example, if you're using the Booster Theme, you need to go to the Branding setting. Under Visual Identity, go to Logo Text Replacement, and type in the new name for your Shopify store URL.

How to Change Your Shopify Domain Name

If you want to change your Shopify store’s name, it's recommended that you modify your domain name as well. After all, this conveys trust and professionalism -- elements you need for more customers and sales.

While your domain doesn't have to be a faithful reproduction of your store name -- think about American Airlines and its Alcoholics Anonymous-like domain name -- these names have to complement each other.

This is especially the case if you want to adopt a different moniker, that is, if you decide to change the name to “Crazy Cupcakes” from “Sweet Desserts.”

Unfortunately, you can't change the URL you currently use to log in to the site. Although this is the case, you need not worry as these Shopify store details are not visible to the customers.

If you are truly determined to change your URL, you need to create a new account. In essence, this also means you need to repeat the entire process of setting up shop.

Unless you're willing to create a new store all over again, it's best to follow this tutorial on how to change your store’s domain name.

Step 1: Buy a New Custom Domain Name

If you don't have a domain name ready, you need to buy one to start. As usual, it's best to go with a .com suffix because it's popular and easily recognizable.

The caveat here, though, is it's usually expensive. Add to that, the highly popular domains may not always be available.

Should this be the case, you can always choose another type of extension for your new store name.

Here are the other suffixes you can get for your Shopify store domain:

  • .store
  • .shop
  • .art or .shoes (depending on the product you sell)
  • or (like a continuation of your brand)

If you want to improve your chances of getting a unique domain, get ahold of these modified domain names:

  • Brand + Main Product =
  • Shop + Brand = or
  • Get + Brand =
  • Verb + Brand =
  • Brand + Co =
  • Brand + Industry =
  • My/Your + Brand = or

Likewise, if you can't seem to find an available domain name, you can get your hands on domain name generators.

Good examples of these programs include:


This domain name searcher and generator page allow you to create a name by combining two categories.

For the beginnings, you could choose from Agile, Bright, Colorful, Online, or Popular Name Lists. As for the endings, the choices range from Animals, Builders, Experts, Friends, and Groups, to name a few.

It is available as an iOS app.


If you want to change the name and your website domain, you should visit the NameStation page.

Here, you get to choose from the name and keyword suggestions, all based on your search criteria. You can go even further by adding secondary keywords to the settings.

Domain Hole

This all-in-one tool offers a variety of domain naming services, such as:

  • Name Generator for unique, random, yet pronounceable Shopify store names
  • Brainstormer for domain availability, variations, TLDs, and what to do if the name is unavailable
  • Name Spinner that combines words for unique name ideas


Like Dot-o-Mator, Bustaname merges keywords to help you come up with a unique store name.


If you like to have a short domain for your new Shopify store, then Domainr is the best page for you.

Here, you can track 1,700 TLDs and 1,300 generic TLDs that you can get from 219 accredited registrars.


With this, you can change the name of your Shopify store rather quickly.

All you need to do is click the appropriate option if you want to have a noun, verb, or adjective appended to your keyword. You can even choose the length of the word for your store, as long as it's between four and six letters.

In the unfortunate event that your desired domain is not available, this means you have to re-evaluate your attempt and come up with a new name.

It's also important to check other platforms such as Amazon or eBay to see if the domain name is already taken. Remember, you want the title of your store to be consistent and uniform throughout the world wide web. It will also avoid confusion with other stores.

Step 2: Go to the Domain Page and Connect Your New Domain Name

Go to your Shopify admin page and select the Sales Channels Tab. Under the Domains option, you can either click:

Connect an existing domain name

With this, you can connect the domain name to your Shopify settings page.

Transfer a domain

Here, you can transfer the domain you have purchased to your Shopify account.

Buy a new domain

When you click this option, you get to purchase a domain from Shopify readily. This is considered an easy course as you don't have to transact with an external domain registrar.

Step 3: Review the Changes

Make sure to check what you have done so far. This will help prevent the name change errors that may affect the sales of your Shopify store.

How to Promote Your New Domain at Shopify

Did you change the name of your store to attract more clients? If this is the case, then you must market it. After all, if people are not familiar with your new Shopify store, you won't be able to reel in a new customer or see the return of an old one.

That said, you should market your new store name by:

Headlining it on Your Shopify Store

There are so many places on your Shopify page to announce the change.

For one, you can make a streamer and embed it on your site. You can also publish this announcement on your blog site's latest posts.

Announcing it on Social Media

Social Media, Social, Marketing, Internet, Mobile

When you change the name of your Shopify store, you will have to change the name of your other accounts as well.

Avoid surprising your followers by detailing the change in your latest posts. Make sure to do this early on, ideally before changing your domain for good.

Emailing Your Subscribers

Email Marketing, Online Marketing

If you already have a formidable email list for marketing, you could use this to inform your patrons. All you need to do is send a name change announcement email to every customer.

If your store is not doing that well, changing your Shopify name might help give you a clean slate.

Once you have come up with a new moniker, you can easily edit your store name through your Shopify app or admin site. After changing this, you will have to add a new domain as well.

Following these modifications, you can create related posts and emails to inform the customer on your website or social media page. It will help you reel in new customers and lead back the old, loyal ones.