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Brand reputation is very important in any business. Since every business would like to integrate AI to create semantically rich content that can get brands rank on page one of Google Search, there must be continuous monitoring to combat false information and negative reviews on legitimate brands. While there are positive results in using AI, there is also a potential for AI to manipulate online reviews which can impact brand reputation.
Learn more about AI and online reputation by listening to this episode.
Podcast Highlights:
00:00 Prologue
00:29 Podcast INTRO
00:39 Introduction to the episode
01:32 How can agencies or consultants legitimately and ethically help businesses to polish their brand reputation and continue to rank on page one in Google Search? (...Why is it important to take online reputation management seriously?)
04:29 Role of AI on online reputation: The danger of generative AI making false information and negative reviews on legitimate brands
06:41 How to combat and monitor false information perpetrated against your brand reputation?
07:39 Why is it necessary to look into affiliate agreements to prevent any high risk losses?
09:09 End
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: [email protected]
Online Reputation and AI
A survey revealed that 64% of businesses use AI to improve productivity and boost customer relations. Given this statistic, it's no surprise that AI has entered online reputation management.
In this episode, Gert Mellak will discuss Online reputation and AI and how these help your business.
Table of Contents
What is Online Reputation?
Online reputation management takes a different approach.
Trying to take down negative content online through hacking or takedown requests is ineffective. Instead, online reputation management focuses on creating semantically richer content that Google wants to rank.
Moreover, this is done to optimize SEO content. This ensures that people who search for your brand see positive information you control.
Why Online Reputation Matters
Online reviews are king. Even a single negative review can overshadow positive feedback, like thousands of happy customers. This is because customers rely on online research before making purchases.
While working as an agency, they face ethical dilemmas, and each individual must determine their boundaries. But, many businesses suffer financial losses due to negative customer experiences shared online.
To avoid this, be proactive about your online reputation. Make sure you're aware of what people are saying about your brand and take steps to address any concerns. This could involve monitoring online reviews. Additionally, it also includes responding to positive and negative feedback and resolving issues.
The Impact of AI on Brand Reputation Management
Generative AI tools can impact how people form opinions about brands. These tools include ChatGPT, Gemini, Copilot, and Perplexity.
Unlike search engines that rely on existing information, generative AI might fabricate positive or negative content. It sways user perception. This can lead to fake positive reviews for bad businesses or negative reviews for legitimate ones.
Businesses can avoid this by:
- Monitoring brand mentions online.
- Ensuring positive and accurate information is available online.
- Controlling "page one" of search results for their brand to ensure positive information.
- Having clear affiliate agreements to prevent affiliates from competing with their brand name.
With these steps, businesses can mitigate the risks associated with generative AI. This ensures that potential customers get a true picture of their brand.
Parting Thoughts
Businesses need to manage their online presence, particularly on Google search results. This is to influence how AI perceives their brand.
If you want to improve your search engine rankings, go to SEOLeverage. Our team of experts specializes in providing customized SEO strategies. At SEOLeverage, we use techniques to track progress in AI and brand monitoring.
Don't hesitate to reach out to SEOLeverage today!
