120 - Practical AI Tools and Actual Use Cases with Joe Fier


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In this episode, Gert Mellak is joined by the podcast regular, Joe Fier, to delve into the current surge of AI tools flooding the market, causing confusion among users. The primary focus of this episode is to spotlight trustworthy AI tools, outlining their practical applications and recommendations from these seasoned experts.

The conversation between Gert and Joe unfolds as they explore AI tools dedicated to post-production, audio transcription and content creation, as well as those geared towards audio and video optimization. They broaden the discussion to encompass AI's role beyond content creation, emphasizing its utility as a valuable business tool. Joe also shares his insights into the future of AI copycats and tools already integrated into a broader set of functionalities.

While the content may seem technical, Episode 120 is a crucial resource that must be shared with the audience. Don't miss out on this insightful episode, where practical knowledge about reliable AI tools is brought to the forefront for the benefit of users.

Podcast Highlights:

00:00 Prologue

00:41 Podcast Intro

00:51 Welcoming Joe Fier to the show

02:05 How Gert uses Chat GPT to structure thoughts and ideas, making content creation and delivery easier and more efficient.

06:57 Joe Fier discussed AI tools like Chat GPT and Claude AI to extract actionable insights from raw data 

10:24 The boom of AI tools in the market and Joe Fier's prediction of these tools slowing down by the end of 2023

14:03 The issue of overwhelming tools out in the market, which are too broad and confusing for users

17:36 Features of Castmagic for post production tasks like show notes and prompts

20:27 Audio optimization tools and techniques using Descript

23:24 The benefits of using Riverside.fm for recording and editing interviews.

26:39 AI tools for visuals that Joe Fier recommends - Canva and Headliner

30:56 AI tools that not only relate to content creation but for the other aspects of the business - Gamma.app and Beautiful.ai

33:59 Ethical approach to AI for voice-over talents for payments and royalties with Voices.com

36:22 AI-powered chatbots and their potential uses - Withdelphi and Agent Runner 

45:12 How to connect with Joe Fier?

46:34 Gert appreciates Joe Fier’s expertise and sharing these for the episode 

47:49 End


AI Tools discussed and mentioned in the episode

Claude - https://claude.ai/

Castmagic - https://www.castmagic.io/

Riverside FM- https://riverside.fm/

Gamma - https://gamma.app/

Beautiful.aia - https://beautiful.ai/

Voices.com - https://www.voices.com/

Delphi -  https://www.withdelphi.com/

AgentRunner - https://www.agentrunner.ai/

Connect with Joe Fier:

Website - Hustle and Flow chart - https://hustleandflowchart.com/

Get the PDF of the Cheat Sheet on how to leverage a podcast - hustleandflowchart.com/seoleverage

Email address - [email protected]

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

Practical AI Tools and Actual Use Cases with Joe Fier

Artificial intelligence (AI) has gone from a trendy term to a necessary component of daily life. With new tools for text production, image creation, and other tasks, AI has advanced significantly. 

Join Gert Mellak and Joe Fier to tackle the overwhelming wave of AI tools hitting the market, causing confusion among users. While the topic might seem technical, this episode covers a range of AI applications:

  • Streamlining tasks like editing and audio mixing.
  • From transcriptions to AI-powered writing assistance.
  • Enhancing the quality and reach of your content.

Let’s dive in!

How Gert Optimizes Content with Chat GPT's Power

Gert Mellak and Joe Fier unlock the surprising power of Chat GPT, not for writing itself, but for structuring and organizing existing content.

Gert uses Chat GPT to:

  • Craft outlines for podcasts and ebooks. Talk through your ideas, and Chat GPT spits out bullet points and questions.
  • Restructure client information. Feed-in course materials, podcasts, and Chat GPT extract key points for efficient SEO work.
  • "Done-for-you" SEO made it easier. Let clients provide their own "raw material.” Then, Chat GPT creates SEO-ready outlines and summaries.

Chat GPT excels at:

  • Identifying key themes and points. Makes sense of messy ramblings and distills them into a clear flow.
  • Preserving your voice. It allows you to adapt to your individual style and preferences.
  • Saving time and effort. Speeds up the creation process by providing a structured framework.

Both agree that Chat GPT's real power lies in:

Transforming raw content into structured formats without losing personal touch.

Moreover, providing a practical solution for agencies to extract essential information from clients.”

AI-Powered Data Insights from Chat GPT and Claude

In here, Joe shares his thoughts on using AI tools like Chat GPT and Claude to unlock powerful insights from raw data. This is specifically for marketing and content creation.

Joe shares his workflow of using text prompts in Claude to generate outlines and categorize information. They even write web pages based on existing content.

Moreover, Claude, with its larger data set, excels at processing raw data and extracting actionable insights. But if you want to personalize content efficiently, a scalable "done-for-you" service of SEOLeverage is available.

But with so many benefits of using AI, there are also challenges:

  1. The explosion of AI tools poses a challenge for companies in choosing and implementing the right ones.
  2. Integrating AI tools into team workflows effectively requires training and clear processes.
  3. Selecting AI tools that align with your specific needs and streamlining workflows are important for maximizing impact.

Predictions in the AI Tool Market by the End of 2023

This year has an explosion of new AI tools, causing experts like Matt Wolfe to focus on tools that offer value. Predictions suggest the boom may peak around October or November 2023.

One key element driving this surge is the rise of no-code tools enabling anyone to build and even sell their own AI-powered solutions. Chat GPT, for instance, can be plugged into these tools, making AI integration readily accessible.

However, this popularity also highlights the need for businesses to approach AI adoption strategically. Instead of chasing every new tool, Joe Fier recommends focusing on the "end game" of their specific problem. As such, they identify key actions that can be automated, delegated, or eliminated.

Businesses that adopt a strategic approach to AI integration will reap the most benefit from this evolving landscape.

Why More AI Tools Aren't Always Better

The AI tool market is flooded with too broad and confusing tools for users. They try to do everything, leading to overwhelm and hindering adoption.

Gert Mellak believes tools should focus on specific use cases instead of being broad. He suggests imagining a tool like Chat GPT for structuring thoughts or one for writing book outlines. This would make it easier to integrate into workflows and demonstrate value.

Joe agrees and sees the rise of no-code tools as an opportunity to build their own niche tools for specific needs. He uses podcasting as an example of how confusing tools can be, hindering effective use and ROI.

Overall, the need for more focused and user-friendly AI tools that address specific problems is best rather than trying to be everything to everyone. This could lead to better adoption and unlock the potential of AI for various tasks.

AI Tools to Boost Your Productivity

To help me narrow down the options, here are some useful recommendations from Joe and Gert:


Here are the features of Castmagic to consider:

  • It supports podcasts, YouTube videos, coaching calls, webinars, and more.
  • Transcribe hours of audio in minutes for a low cost.
  • Easily mark who's talking, even for large groups.
  • Summarize the main points of the content.
  • Create descriptions, tweets, LinkedIn posts, and Reels with timestamps and quotes.
  • Generate outlines based on your preferred structure
  • Get 10 engaging titles to attract viewers.
  • Use your own prompts to generate specific outputs.

Overall, Castmagic offers a powerful suite of AI tools to streamline post-production tasks. Additionally, it helps to create engaging content from your audio/video recordings.


Descript is an app for recording and editing audio/video with AI features. Some key features:

  • Transcribe audio as you record to allow for editing based on text.
  • Features like "eyeballs to camera" automatically adjust visual elements.
  • Edit by cutting and deleting directly within the transcript to eliminate the need for timeline navigation.
  • Add branding elements, templates, and export options for various platforms.
  • Click-based removal of unwanted sounds like "uhms," "ahs," and pauses.

Gert uses Descript in an earlier version and is impressed by word removal features. You can explore the latest Descript features and functionality.


Some benefits of Riverside are:

  • Simultaneous recording of high-quality audio and video from each participant.
  • Text editing capabilities for refining content.
  • Single-click generation of 10 different reels from interview footage.
  • Quick reel creation and editing with minimal time.
  • Immediate content repurposing for social media and other platforms.

Riverside simplifies the podcast production process. This allows even solo creators to manage recording, editing, and reel creation.


Joe Fier's go-to tool for creating any kind of visual asset, from simple graphics to animations and full video. Here are the pros of using Canva:

  • Template-based workflow. Start with core templates for episode titles, blog post images, etc. Create additional assets like quote cards and guest highlights.
  • Bulk creation. Canva allows pre-populating templates with data to generate multiple visuals at once.

Canva is seen as a versatile platform for creating high-quality visuals with efficiency and ease. This is useful even for users with limited design experience.


Joe recommends Headliner as a tool for visually enhancing audio and video content, particularly podcasts. Here’s who it helps:

  • It creates audiograms, visuals, and animated video-like elements.
  • It integrates with other tools like Descript for a streamlined workflow.

Joe predicts a surge in AI-powered visual creation tools in the coming months. He expects existing tools to integrate functionalities beyond text outputs and also to generate visual assets.


Here are some features of Gamma:

  • Tool for content creation, business, and marketing presentations.
  • It generates slides, presentation decks, and Docs based on uploaded outlines.
  • It allows customization using AI, eliminating the need for design skills.
  • It enables easy presentation and video creation.

Beautiful.ai is mentioned as another AI-driven alternative for slides and visuals. Gert Mellak notes the relevance of these tools for creating lead magnets to make content upgrades more manageable.


It is a platform that allows users to find and hire voice-over artists. The new beta test of Voices allows users to clone the voices of artists and use them in their projects.

The artists are still credited for their work and receive a portion of the payments made for the use of their voice. This technology has the potential to make voice-over work more affordable and accessible.


Here are ways on how Delphi can help:

  • It creates interactive experiences based on your existing content, like podcasts, videos, or documents.
  • It uses multiple large language models to provide more comprehensive and accurate responses.
  • It refines user questions and engages in natural conversation rather than just giving answers.

Potential applications include lead generation, customer service, and even creating personalized "clones" of individuals.


Gert experiments with "Agent models." It's where one agent manages multiple AI interactions. He used an agent named "Agent Runner" to process data, particularly for SEO purposes.

Joe Fier shares his experience with Auto GPT, the initial iteration of autonomous AI agents. This allows training on a set of content.

Capably is considered a simple tool. Gert and Joe express interest in further exploring its capabilities for refining agent-based approaches.


It's important to note that while AI offers many benefits, it's best to consider ethical implications and potential biases. We need to ensure that AI is used responsibly and for the greater good.

SEO is evolving in the world of AI. If you want to get the value of working with someone experienced in SEO tools, processes, and market analysis, go over to SEOLeverage.

Learn how to incorporate AI and SEO to get website traffic.

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