004 - 11 Years of Content Marketing - with James Schramko

Gert Mellak's mentor, James Schramko of superfastbusiness.com shares insights about his audience, and how to consistently create valuable content, year after year, by playing the long game.

Podcast Highlights: 

00:14 - Intro 

00:34 - How Live Events Should Feel Like 

02:55 - 80% Education - 20% Pitch 

03:20 - Don't Sell Hard 

04:07 - People Really Want Human Connection

04:28 - Nurturing the Community 

05:38 - Focusing on Feeding the Audience 

08:59 - James' History & Prime Goal

12:39 - A Very Good Overview 

14:42 - Selling Information 

15:07 - Roaring Interview with John Carlton

15:54 - Podcast with Tim Reed

17:31 - Why is Business Such a Long Game? 

19:00 - Thought to the Future, Thought to the Now and Have a Nod Back to the Past 

19:24 - Integrity is Rare

21:44 - You Can Control Your Own Reputation 

22:06 - SEO is Like a Reward System 

25:04 - Consistency in Content Creation 

25:32 - What Does It Take to be Consistent in Content Creation? 

27:31 - Own the Racecourse 

27:51 - Shrink It Down to Bite-sized Pieces

29: 31 - You Don't Want Just One Channel 

31:01 - Invest in Good Quality Content

32:33 - How to Get a Team Going

33:21 - Set Strong Expectations 

36:14 - Tips in Order To Go Down the Right Way

37:16 - Thanking James Schramko 

37:47 - End 

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