Gert Mellak’s mentor, James Schramko of superfastbusiness.com shares insights about his audience, and how to consistently create valuable content, year after year, by playing the long game.
Podcast Highlights:
00:14 – Intro
00:34 – How Live Events Should Feel Like
02:55 – 80% Education – 20% Pitch
03:20 – Don’t Sell Hard
04:07 – People Really Want Human Connection
04:28 – Nurturing the Community
05:38 – Focusing on Feeding the Audience
08:59 – James’ History & Prime Goal
12:39 – A Very Good Overview
14:42 – Selling Information
15:07 – Roaring Interview with John Carlton
15:54 – Podcast with Tim Reed
17:31 – Why is Business Such a Long Game?
19:00 – Thought to the Future, Thought to the Now and Have a Nod Back to the Past
19:24 – Integrity is Rare
21:44 – You Can Control Your Own Reputation
22:06 – SEO is Like a Reward System
25:04 – Consistency in Content Creation
25:32 – What Does It Take to be Consistent in Content Creation?
27:31 – Own the Racecourse
27:51 – Shrink It Down to Bite-sized Pieces
29: 31 – You Don’t Want Just One Channel
31:01 – Invest in Good Quality Content
32:33 – How to Get a Team Going
33:21 – Set Strong Expectations
36:14 – Tips in Order To Go Down the Right Way
37:16 – Thanking James Schramko
37:47 – End
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