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Gert Mellak’s mentor, James Schramko of superfastbusiness.com shares insights about his audience, and how to consistently create valuable content, year after year, by playing the long game.

Podcast Highlights: 

00:14 – Intro 

00:34 – How Live Events Should Feel Like 

02:55 – 80% Education – 20% Pitch 

03:20 – Don’t Sell Hard 

04:07 – People Really Want Human Connection

04:28 – Nurturing the Community 

05:38 – Focusing on Feeding the Audience 

08:59 – James’ History & Prime Goal

12:39 – A Very Good Overview 

14:42 – Selling Information 

15:07 – Roaring Interview with John Carlton

15:54 – Podcast with Tim Reed

17:31 – Why is Business Such a Long Game? 

19:00 – Thought to the Future, Thought to the Now and Have a Nod Back to the Past 

19:24 – Integrity is Rare

21:44 – You Can Control Your Own Reputation 

22:06 – SEO is Like a Reward System 

25:04 – Consistency in Content Creation 

25:32 – What Does It Take to be Consistent in Content Creation? 

27:31 – Own the Racecourse 

27:51 – Shrink It Down to Bite-sized Pieces

29: 31 – You Don’t Want Just One Channel 

31:01 – Invest in Good Quality Content

32:33 – How to Get a Team Going

33:21 – Set Strong Expectations 

36:14 – Tips in Order To Go Down the Right Way

37:16 – Thanking James Schramko 

37:47 – End 

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