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Refurbishment business

Organic leads for a local office refurbishment business

SITUATION

Refurbishment company requiring organic leads

A local office refurbishment business working within 100 km in areas of office divisions, flooring, electric installations and air conditioning was looking to get new business from Google’s organic channel.

APPROACH

Local content marketing

After an initial quick video audit, the potential for local rankings was clear: the focus had to lie on local SEO tactics and localized content marketing.

RESULT

Leads from Google coming in daily

After a couple of months, organic leads started coming in daily from Google. Due to the localized seo approach, those links were almost all from the company’s geographic surroundings, though qualified as potential clients.

The business opted for ongoing SEO consulting providing them with a couple of SEO calls each month and e-mail support.