It’s no secret that SEO is one of the most important aspects of online marketing. But even if you’re well-versed in the basics, there are still ways to improve implementation.
It was a pleasure to be interviewed by James Schramko and talk about how to get more of a SEO implementation.
From writing content to hiring an SEO agency, Gert Mellak outlines the key components of an effective SEO campaign. Keep reading to learn more!
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SEO Implementation to Get Your Website Rankings Up
When you think about SEO, it can be easy to jump to the idea that all your efforts will pay off when people start writing content. But then again- what good is a couple of articles out there if no one’s visiting?
Gert believes it takes more than ticking a few boxes on a plug-in to succeed. To ensure everything goes according to plan, you need consistent implementation so nothing falls through the cracks.
What’s more important when creating content?
A lot of people create but don’t promote their work. Creating great content is essential, but it’s only half the battle. That’s why it’s always important to balance how you’re involved with your content creations to make them successful.
Here are ways to ensure your content is boosting:
Track and monitor your website’s content
Tracking and monitoring the content is important to ensure that it is effective and reaches your target audience. However, it can be time-consuming to do this manually.
This is where SEOLeverage™️ has its app. According to Gert, it helps you see what is working and what is not so that you can make changes accordingly.
Focus on optimizing the existing content
Make sure all old blog posts are up to date and rank well in search engines. Gert and his team have updated articles for today’s user experience and structure. As a result, this led to articles climbing higher on the search engine results page than before.
Promote content on other channels
Don’t forget other channels like social media and email blasts when promoting your content. You want to ensure that all the work put into creating valuable information doesn’t go unnoticed. Since only a few people see it, then there won’t be much leverage for growth in those areas either way.
Focus on conversions
There are key phrases to choose from regarding SEO, but not all will help you convert more customers. Make sure your strategy includes those terms which impact how well people interact with and engage within the website they visit. Plus, focus on integrating opt-ins and goals and optimize your site more.
The definition of a great SEO team
The world of SEO is ever-changing and complex, which is why having a great team on your side is essential. But what exactly makes a great SEO team?
Gert’s company has a content writing team, an implementers group that helps them with the technical aspects of their campaigns. They also use consultants and link builders to optimize conversion rates on any page so your users will be satisfied.
50/50 Teamwork Rule
A great SEO team doesn’t just get you top rankings in Google; they also help you achieve your business goals. That’s why they have two ways to work with their clients.
Sometimes they just follow instructions, as you do as a team member; other times, it’s up to us to implement the strategy and limit ourselves from making any changes once approved. It’s because that would be too time-consuming for both parties involved.
What is paid traffic, and how does it work
It’s no secret that many businesses rely on paid traffic to drive their online campaigns. However, it is also true for some people who do not want or need any ad spend. The same techniques Gert’s team uses when creating high-performing landing pages and the content will bring you an array of benefits.
SEO doesn’t happen that fast. But if you add it to the mix, your acquisition costs will go down. So there’s no reason not to turn off a traffic channel that is actually working at an affordable rate for yourself.
SEO is not about a keyword - it’s about providing value for your audience
Like fitness training, SEO requires gathering data and analyzing it. It tells you where to focus on having more leads for yourself in this competitive market.
Generally, Google is constantly updating its algorithm, and you need to keep up with the changes. However, it’s not all about those keywords.
Every page might rank for 500 or 5 thousand different phrases on top of each other, so you have more flexibility in what gets scored as “important.” You must touch the same article. Optimize it multiple times a year and possibly focus on conversion-driving articles.
What lessons you can get from the implementers
Here are three things you’ll learn:
- With consistent implementation, the number of email leads a month can be hundreds or thousands. To achieve this, you need an SEO team that focuses on your business’s needs and keeps those articles updated regularly.
- You can learn that they are flexible in testing new things.
- The results people see on the search engines largely depend on how committed you’re willing to be. If your dedication is flexible and evolves with changing times, then it will likely produce better returns than a one-size-fits-all approach.
Describe the success of Gert’s app
With their new tool, you’ll be able to analyze your competition and conversion data more effectively. Perhaps, Gert added features that help users figure out what their competitors are doing well for them not only to compete but win.
With such, this tool can cross-reference tools like Google Search Console. This is to show what kind of keywords a certain URL comes up with. Plus, cross-reference your ads during the different months.
This is a powerful tool to help you identify what’s working and areas for improvement. This app will spend less time analyzing data because it focuses on the most important KPIs.
Lastly, it takes machine learning these days, and hopefully soon artificial intelligence within their app as well - to figure out some things like “which keywords actually move the needle.
How can you ensure that your in-house SEO person is effective and successful?
Google is smarter than ever. With their AI engine and multiple layers of algorithms for every keyword you enter on search engines like Google, it’s clear that the company has some pretty smart people working in its ranks.
While smaller agencies may still have access to SEO optimization techniques or other widespread practices, larger firms will likely rely more heavily upon machine learning. However, you can’t optimize everything at once. You have to focus; the best way is by looking at your site’s map.
The roles you’ll need while working with an agency
This is a great way for small businesses to get their help without spending too much.
One of the best teams on your side is a team you’ve already got.
Here are the different roles to look for:
Tech Service
The first role is a tech service. This will take care of your website’s caching speed and all these other things you don’t need to worry about as an SEO person on the team.
Content writer
You need a content writer if you want your business to stand out from the crowd. The right blog post or article can be what drives traffic and fosters new clients, so they must be done professionally.
Designer or someone with good graphics skills
You don’t only need a writer but someone who knows how to create visuals. This is to create decent images or app templates.
SEO specialist
You also might want an SEO specialist if you’re going for search engines like Google and Bing. This is because they are constantly making changes in their algorithm, which could affect how well your site ranks on those platforms.
Link builders
Link builders are the backbone of any SEO campaign. They work to build quality links that can have a positive impact on your rankings, and they do it quickly with little overhead cost or time commitment required from you.
In a nutshell: Why do you need to implement SEO?
It’s important to understand that the success of any campaign relies on how well it can be implemented.
So, if you want lasting SEO success, your implementation must be consistent. Otherwise, the results will never be what they were supposed to be, leading people away from believing in or trusting your company with its marketing strategies.
