Google update Recovery
How we recovered a site after losing > 70% of its traffic
due to Google’s June 2019 Core Update.
SITUATION
70% traffic drop
A site offering tons of valuable content in order to promote an online training program got hit by a 70% organic traffic drop after Google’s June 2019 Core Update.
APPROACH
360º SITE AUDIT
As there were also some negative backlink patterns visible, the indicated approach was to do a full site audit + backlink audit for the site and establish a prioritized list of action items to work on.
SOLUtION
PERFORMANCE & USABILITY
After a full backlink audit and site audit, the main solution consisted in improving the user interface (UX) and with that, the usability of the entire website and content presentation.
In addition to that, our client was requested to improve the site’s performance.
RESULT
TRAFFIC BACK UP AND MORE
After a few weeks of intense consulting and lots of quick execution on our client’s side, the project got back to usual traffic levels.
In addition, we got hired for ongoing consulting and, by the time of writing this, could also drive an additional +18% of organic traffic to the site.
