A niche marketing agency looking for leads from Google
A niche digital marketing agency needed oganic traffic + free leads from Google.
APPROACH + SOLUTION
We conducted a full website audit and the site was improved due to our audit's recommendations.
Part of the audit was an in-depth keyword research, which led to a list of keywords actively searched for in Google by the target audience.
In order to support the local seo strategy, the clients' Google MyBusiness listing was improved and optimized for better rankings.
The client receives ongoing SEO consulting to continue with their content marketing efforts and drive further traffic on an international scale, to achieve more and more leads from foreign markets.
After a few weeks, the first SEO optimized articles got ranked on the first pages of Google, confirming the strategy and slowly climbing up to page 1.
During this period, multiple heavy Google algorithm updates where being launched, but did not have lasting impacts on the upward tendency.