What to Look For in an SEO Agency in the UK

Search engine optimization (SEO) is a rapidly developing practice. The market is competitive, with thousands of SEO providers in the United Kingdom alone. Each provides unique services or outcomes, making it tough to decide and know what to look for in an SEO agency.

A 2020 survey revealed that 92% of adults in the UK are internet users. With plenty of users in the country, it is undoubtedly an excellent strategy to boost digital marketing services in the United Kingdom.

But how do you pick the best SEO provider for your company?

This article will guide you on what to look for in an SEO agency in the United Kingdom and cover topics such as:

  • Steps for Finding an SEO Agency in the United Kingdom
  • Questions To Ask an SEO Company
  • Red Flags to Avoid For When Looking for an SEO Company

Tips for Finding an SEO Agency in the United Kingdom

Here is a guide on how you can start looking for SEO agencies.

Define your SEO goals

You must first define your goals to get the most out of your SEO investment. Meet with all important stakeholders in your company and reach an agreement on why you are doing SEO and what you hope to achieve from the campaign.

When it comes to goals, aim for well-defined, measurable ones that you can track. You will never be able to gauge success if your SEO goals are not adequately defined.

An excellent SEO and digital strategy agency will ask you about your goals to set the groundwork for your marketing campaigns.

Research and shortlist SEO agencies

Now that you know what you want, it's time to start compiling a list of SEO companies to contact.

You can make an informed decision and locate the best fit for your needs if you research and understand various agencies and their services.

You can begin by defining key criteria such as;


Do you require someone who specializes in technical SEO or content creation? This need can vary depending on the objectives you establish.

Type of Assistance

Do you need a large agency with many resources to launch an extensive campaign or an independent consultant to collaborate with your in-house team?


Knowing how much budget to allot to your SEO campaign can help you shortlist your potential suppliers.

Check case studies and referrals

When you search for suggested SEO services, your next step is to hunt for proof of success. See case studies and testimonials from prior customers.

Most agencies indicate those they've worked with, typically with comprehensive case studies or client testimonials.

Use these proofs to identify a firm with an excellent track record and to find evidence that they've worked with a website similar to yours.

SEOLeverage™️ has the expertise to achieve your desired goals for your campaigns. The firm also has case studies and positive testimonials from clients.

Questions to Ask a Prospective SEO Company

SEO companies conduct a preliminary analysis of your industry and discuss some valuable tactics they have used in the past.

A consultation appointment will give you an idea of their personality and working style. It also provides you with the ideal opportunity to ask them questions to assist you in deciding.

Here are some questions to ask an SEO company:

What do you know about our business?

The firm's answer to this question will demonstrate how much effort they spent researching you prior and whether they have any experience in your industry.

For SEO to be successful, the agency must first understand your business to match how you work and what your target audience needs help with.

What is your SEO approach to achieving results?

SEO has three main aspects, and the most effective SEO firms examine all three as components of a complete SEO strategy.

Technical SEOTechnical SEO focuses on coding, site structure, speed, and other factors influencing your search traffic.An SEO professional will perform a technical SEO assessment to ensure that:search engines can crawl your website and its content,check 404 issues, andanalyze redirection, among other responsibilities.
User Experience (UX)Optimizing your digital site's content is known as user experience (UX). SEO experts will assess the user-facing components of your site, including the following:content,navigation, andkeyword optimization during an on-page SEO analysis.
Off-page SEOOff-page SEO entails increasing your SEO presence by earning links, boosting your online brand, and increasing the popularity of your site and content.When executing off-page SEO efforts, the SEO agency will search for possibilities to expand your domain and authority through inbound links to your page from other high-quality websites.

Modern SEO needs a comprehensive plan and effective execution.

Be sure the SEO agency you're considering can handle all three components (technical, UX, off-page) and has a clear plan for balancing them.

How will you customize that plan to fit our business?

Your SEO partner should have some ideas about how your company needs a customized approach tailored to your industry, business model, and goals.

SEO for smaller businesses looking to attract customers from a dozen zip codes significantly differs from SEO for a large corporation with a global market.

For instance, a business looking for a specific target market in London, United Kingdom, has distinct goals than a corporation that wants to reach a broader organic search traffic in Europe and neighboring regions.

The ability of an SEO provider to communicate how they will adjust the general approach to cater primarily to your specialty is critical. You should establish that the organization can identify areas where the general strategy will differ.

SEOLeverage™️ offers a personalized SEO plan to help you be ahead of the competition.

Can you provide an overview of the work that will comprise our digital marketing strategy?

As part of a proposal, most companies will present an itemized timeline of the work they propose to provide. Even at the consultation stage, they should be able to give you some ballpark estimates for what they aim to do for you.

The most successful SEO activities are integrated into a larger marketing strategy, so avoid organizations who hope to complete their job in isolation.

Search engine optimization complements content marketing. Public relations and social media marketing efforts can also be used as leverage to build links effectively.

Your SEO partner should be eager to collaborate with your in-house staff, such as your marketing and web development teams. A basic plan should also be in place for integrating their efforts with your existing marketing campaigns.

What will you require from us for this to work?

The SEO agency should be an extension of your team, not an outside entity with whom you have no interaction.

Similarly, they may require your assistance to ensure the campaign's success, such as:

  • implementing technical SEO changes,
  • talking with developers,
  • dealing with the PR team, and more.

SEO is a continuous process; the more effort put in, the greater the outcomes.

Do you have a contract?

Search engine optimization is not a quick process. Most SEO companies will require you to sign at least a 6-month contract upon launching a campaign. Thus all companies will need ample time to boost search traffic.

Avoid unnecessarily long contracts; some SEO services require you to sign up years in advance, which is not a good idea.

If they do not produce the desired results within six months, you may switch to another firm until you find the ideal SEO company.

Red Flags to Avoid When Looking For an SEO Agency

The items listed below are some of the warning signs you have to look out for in SEO services firms.

Instant results

Be cautious of promises that seem too good to be true, such as instant rankings or leads.

While we'd all like to be able to guarantee a top ranking, it's not an easy undertaking. Months of hard work are required to ensure a site is optimized as feasible.

You should never believe an agency that promises a number-one rating right from the start.

A secret strategy

If a potential agency talks about its secret recipe that ensures results,' they are probably not worth your time. Ask them what they do; don't use them if they say they can't.

Never seeks your input on work

Cooperation is essential! Because the client knows best, they should be involved in everything, from the content to the target inquiries.

Thousands of poor-quality links

The only way to swiftly build thousands of links without spending millions on public relations is to buy them. This method will result in spammy links that you do not want to be linked to your site.

If the digital agency employs low-level link-building strategies like directories, comments, article syndication, or private blog networks (PBNs), you should avoid them.

Knowing someone at Google

Google does not have an organic search team with who you could speak. They have a vast and active team for Google Ads and PPC platforms, but they do not influence over and have no secret knowledge about organic traffic rankings.

Hire a Reliable SEO Agency

The United Kingdom has a huge internet user population, and targeting an audience in the region will be suitable for expanding your business.

Because search engine optimization is complex, SEO agencies monitor significant changes and tweak their strategy and methods accordingly.

Additionally, because the ultimate purpose of a search engine is to offer quality results to searchers, competent SEOs should be more concerned with quality for users rather than ranking variables and link quantity.

You may sift out black-hat SEOs and pick a firm that offers long-term success by establishing your digital marketing plans, asking questions, and assessing the SEO companies' responses.

Choose a trusted SEO and digital marketing company like SEOLeverage™️.