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Expert SEO Consulting for Cross-Platform Visibility

Your customers search on Google, ChatGPT, YouTube, Reddit, and AI platforms. Most SEO consultants only focus on Google. We help you get found everywhere they're actually searching.

Book Your Free Diagnostic Call →

Why You Need SEO Consulting Now

Traditional SEO consulting misses where most of your customers are looking.

The Old Problem:

Your competitor ranks #1 on Google for "your industry + best provider." You rank #7. Meanwhile, when customers ask ChatGPT "which [your service] should I choose?", your competitor shows up. You don't. When they search Reddit for reviews, they find discussions about your competitor. Nothing about you. That's not an SEO problem—it's a visibility gap problem.

Traditional SEO consulting only fixes the Google part. It misses 80% of where your customers actually search now.

The Reality:

  • Google is shrinking — AI answers are replacing traditional search results
  • ChatGPT has 200+ million users asking questions your customers ask
  • YouTube is the 2nd largest search engine — people search for video answers before reading
  • Reddit now ranks page 1 for hundreds of high-intent keywords
  • AI Overviews replace organic results — you need to be in the sources Google cites
  • Your business is invisible in most of these places

The gap between where you rank (Google) and where you're invisible (everywhere else) is costing you customers every single day.

What SEO Consulting Actually Involves

Modern SEO consulting covers far more than keyword rankings. It's about understanding where your business is invisible and building a strategy to close those gaps.

Technical SEO Audit

Site speed, mobile responsiveness, crawlability, structured data, Core Web Vitals, canonicals, redirects. Technical problems kill visibility everywhere, not just Google. We identify what's broken and what's costing you rankings and user experience.

Content Strategy

What topics are you missing? Where are your competitors ranking but you aren't? What questions are your customers asking (on Google, Reddit, ChatGPT, YouTube) that you're not answering? We map content gaps and prioritize what to create based on revenue impact.

Competitive Analysis

Who's beating you and why? Where are they visible that you're not? What keywords are driving them traffic? What links are they earning? We reverse-engineer their strategy so you know exactly what to do differently.

Link Building Strategy

Authority matters—especially on Google and for AI platform visibility. We identify which domains would give you the most authority gain, how to earn those links, and how to prioritize them by impact. Not all links are equal.

AI Platform Optimization

Getting your content in ChatGPT answers, Perplexity sources, Google's AI Overview, and other LLM platforms requires a different approach than Google SEO. We identify the specific content and visibility requirements for each platform and build a strategy unique to each.

Cross-Platform Visibility

YouTube optimization, Reddit positioning, social signals, brand mentions across platforms. We map where you're mentioned, where competitors are mentioned, and where opportunities exist. Then we build a plan to dominate on platforms that matter to your business.

Measurement & Reporting

Rankings mean nothing if they don't drive revenue. We track traffic growth, keyword rankings across platforms, conversion impact, and revenue attribution. You'll know exactly what's working and what isn't, and why we're recommending what we recommend.

Implementation Guidance

We don't just tell you what to do—we show you exactly how to do it. Step-by-step implementation plans, priority sequences, timeline estimates, and ongoing guidance as you execute. You're not left wondering what comes next.

The SEOLeverage Approach

We don't do one-size-fits-all SEO consulting. We use our unique framework to diagnose your specific visibility gaps and prioritize what matters for your business.

The ERICA Framework

Gert Mellak's proprietary framework for SEO strategy that goes beyond traditional ranking focus. ERICA helps us identify the deepest, most impactful visibility gaps—not just keyword rankings. Every recommendation flows from this framework, which means every piece of advice is connected to your business goals.

Search Everywhere Optimization

We call our approach "Search Everywhere Optimization" because we're not optimizing for Google. We're optimizing for every place your customers search. This means your strategy naturally includes Google, but it's never limited to Google.

The 70/30 Rule

70% of solid SEO work naturally improves your visibility across all platforms—AI platforms, YouTube, Reddit, social media. This is the foundation: technical excellence, authoritative content, topical authority, E-E-A-T signals. These things help you get found everywhere.

The remaining 30% is platform-specific. ChatGPT has different ranking signals than YouTube. Reddit positioning works differently than Google. We know which is which, and we build strategy accordingly.

Our Process

01

Cross-Platform Diagnostic

We run your business through comprehensive checks on Google, ChatGPT, Perplexity, Google's AI Overview, YouTube, Reddit, and other search platforms. You see exactly where you show up and where you're invisible.

02

Revenue Impact Analysis

Not every visibility gap costs you the same. We estimate the revenue potential of each gap based on search volume, conversion likelihood, and market opportunity. You know which gaps are worth closing.

03

Strategy & Prioritization

We identify which gaps you can realistically close fastest and which have the highest ROI. We recommend the specific actions—content, technical fixes, link strategy, platform positioning—that will close them.

Who SEO Consulting Is For

We work with established businesses that have traffic, revenue, and visibility they want to improve. Not with beginners or businesses just starting out.

Established Ecommerce Brands

Companies with products and category pages that rank, but not high enough. Losing sales to competitors who rank above you. Want to capture more product comparison traffic and show up in shopping-related AI answers.

B2B & SaaS Companies

High-value sales cycles where visibility in consideration-stage searches matters. Need to rank for "comparison," "alternative," and "best for" queries. Want decision-makers finding you in ChatGPT recommendations.

Service Businesses

Consultants, agencies, professionals who've built client relationships but aren't getting enough inbound. Want to be the person people find when they search their problem. Need visibility in Reddit discussions and AI-powered recommendations.

Companies Losing Organic Traffic

Used to rank well. Traffic dropped due to algorithm changes or new competition. Need strategic guidance on what changed, why, and what to do about it. Want to rebuild visibility across all platforms, not just Google.

Brands Wanting AI Visibility

Getting lost in AI answers. Not showing up in ChatGPT, Perplexity, or Google's AI Overview. Want to be cited as a trusted source. Need specific guidance on AI platform optimization (different from traditional SEO).

Businesses with Tight Teams

Don't have an in-house SEO expert, but don't want to hire an agency. Need strategic guidance and a trusted advisor. Want someone to tell you exactly what to do, then help your team execute.

What Clients Say

Nick Harris
★★★★★
"Gert has become the person I trust most when it comes to SEO, search strategy, and how AI is reshaping everything. Our calls cover everything from site migrations to platform strategy to the chaos of keeping up with AI, and he always cuts through the noise. When I'm stuck, he's the one who helps me see the real path forward."

Nick Harris

Business Owner

"We work with SEOLeverage and Gert Mellak, they do all our SEO. We have a true SEO strategy now where we are actively out there, instead of SEO being a byproduct of our other marketing."

— Ezra Firestone, CEO, Smart Marketer

"Gert has a calculator that changed how I think about SEO... He calls them sprints: 30-day focused projects that fix one revenue leak at a time."

— James Schramko, Founder, JamesSchramko.com

Gert Mellak, Founder of SEOLeverage

About Your SEO Consultant

Gert Mellak, Founder

Gert Mellak has 20+ years of SEO experience. He founded SEOLeverage in 2003 and has spent two decades helping established businesses get found across every platform where their customers search. He didn't start with a blog or agency—he started with real client work, solving real problems.

Author of "The ERICA Framework" — a methodology for identifying and prioritizing visibility gaps based on business impact, not just keyword difficulty. Most SEO consulting focuses on keywords. Gert's approach focuses on business impact.

Author of "Fix Your Online Reputation" — because visibility strategy and reputation management are connected. When you control what ranks for your brand and key topics, you control the narrative.

Contributor to Search Engine Land — one of the SEO industry's most respected publications. Gert regularly shares frameworks and insights with the broader SEO community.

Based in Madrid, Spain. Works with clients globally. Fluent in English, German, and Spanish. Brings a European perspective to SEO that many US-based consultants miss.

Three Ways to Work With Us

Every engagement starts with the same diagnostic conversation. From there, you can choose the path that fits your situation.

One-Time Project

Visibility Sprint

A focused 30-day project to close your single highest-impact visibility gap. $7,500.

Includes cross-platform diagnostic, revenue projection, implementation guidance, and full assessment of your technical and content foundations.

Learn More About Sprints →
Ongoing Consulting

Search Visibility Consulting

Bi-weekly video updates, continuous monitoring, and strategic guidance. $1,500/month.

Your eyes across every platform, tracking your visibility, identifying new opportunities, and telling you exactly what to do next.

Learn More About Consulting →
Research & Assessment

AI Visibility Report

A one-time analysis of how AI platforms see your brand. Free.

Not ready to commit? Get a clear snapshot of where you're visible in AI answers, where you're missing, and what it might be costing you.

Get Your Free Report →

All paths start with a diagnostic call — 15 minutes to understand your situation, your goals, and which approach makes sense. Book your diagnostic call →

Common Questions About SEO Consulting

What does an SEO consultant do?

An SEO consultant audits your website and online presence, identifies where your visibility gaps are across search platforms, and develops a strategy to close them. This includes technical SEO optimization, content recommendations, link building strategy, competitive analysis, and measurement. Modern SEO consulting also covers visibility beyond Google—ChatGPT, AI Overviews, YouTube, Reddit, and other platforms where your customers search. The key difference from an agency: a consultant guides and recommends; you execute with your team.

How much does SEO consulting cost?

SEO consulting costs vary based on scope and approach. At SEOLeverage, we offer two models: a one-time Visibility Sprint at $7,500 (30-day project) or ongoing Search Visibility Consulting at $1,500/month. Both include cross-platform visibility audits, strategic recommendations, and implementation guidance. Your specific cost depends on your business complexity, competition level, and growth goals. Many clients start with a Sprint to test the approach, then move to ongoing Consulting if they want continuous monitoring.

How long until I see results from SEO consulting?

Timeline depends on your visibility gaps and competition. Technical fixes and content optimization can show impact in 4-8 weeks. Competitive gaps requiring link building or domain authority growth typically take 3-6 months. AI platform visibility can be faster—sometimes 2-4 weeks if you need to optimize existing content for ChatGPT and Perplexity. Our diagnostic process gives you a realistic timeline based on your specific situation and the gaps we identify.

What's the difference between an SEO consultant and an SEO agency?

SEO consultants provide strategic guidance and recommendations, often guiding your in-house team through implementation. SEO agencies typically handle full execution—content creation, link building, technical changes—using their team. Consultants offer more personalized attention and cost less, but require your team to execute. Agencies are more hands-off but significantly more expensive. SEOLeverage offers both: strategic consulting for ongoing guidance, and implementation support through Visibility Sprints.

Do I need SEO consulting if I already use AI tools?

Yes. AI tools like SEMrush, Ahrefs, or ChatGPT can help with keyword research and ideas, but they can't replace SEO strategy. An SEO consultant connects your visibility strategy to your business goals, identifies revenue-driving gaps you might miss, understands your competitive landscape, and recommends what to prioritize. Plus, 70% of SEO work also improves AI platform visibility (ChatGPT, Perplexity, Google's AI Overview), while 30% is platform-specific. A consultant knows which is which and helps you focus on what matters.

How do you measure SEO consulting success?

We measure success through the gaps we close: increased organic traffic and rankings on Google, visibility in AI platform answers (ChatGPT, Perplexity, Google AI Overview), mentions in relevant Reddit threads and YouTube content, and ultimately revenue impact. Before we start, we project the revenue potential of each gap. After implementation, we track whether you're actually showing up where you weren't before, and what revenue it drove. This is why our diagnostic process is so important—it defines success upfront.

What if I have a Shopify store or ecommerce site?

Ecommerce SEO is one of our specialties. For Shopify stores, we focus on category pages, product page structure, internal linking, technical on-page optimization, and competitive positioning. We also ensure your products show up in AI-powered shopping recommendations and comparison queries. Our approach differs from service-based businesses because ecommerce success depends heavily on search intent matching and conversion-rate optimization alongside visibility gains. Learn more about our ecommerce SEO approach →

Can an SEO consultant help with my online reputation?

Yes. While reputation management is broader than SEO, visibility strategy overlaps significantly. Gert Mellak is the author of "Fix Your Online Reputation," and our SEO approach helps ensure positive content ranks higher and negative content ranks lower in search results. This includes optimizing your owned properties (site, blog, social) to rank for your branded searches, and strategic content placement to push down negative results. It's not pure reputation management, but visibility strategy is a key component.

A Word About AI and SEO Strategy

Many companies are asking: "Should we focus on SEO or AI visibility?" The answer is: both, but in the right order.

Foundation first. Solid SEO—great content, technical excellence, domain authority—is the foundation. Build that first. It helps you show up everywhere: Google, YouTube, Reddit, AI platforms.

AI on top. Then layer AI-specific optimization on top of that foundation. Optimize for ChatGPT's ranking signals. Make sure Perplexity citations include your content. Ensure Google's AI Overview sources pull from your site.

This is why we talk about the "70/30 rule." Don't choose between SEO and AI. Build SEO first (the 70%), then add AI-specific work on top (the 30%).

Why This Matters

AI platforms cite sources. When you rank on Google for something, you're more likely to be cited in ChatGPT, Perplexity, and other LLM answers. They pull from top-ranking sources. Fix your SEO foundation first, and AI visibility follows naturally. That's the 70%.

Read: Foundation First — Why Smart Businesses Layer AI on Top of SEO, Not Instead of It →

Ready for SEO Consulting?

The diagnostic takes 15 minutes.

You'll understand exactly where you're visible, where you're invisible, what it's costing you, and what to do about it. No sales pitch. Just honest feedback from someone with 20+ years of SEO experience.

Book Your Diagnostic Call →

20+

Years of SEO experience

2003

Year SEOLeverage founded

627

Referring domains (DR 37)

5 Platforms

We monitor (Google + 4 others)

Your competitors might already be visible where you're completely invisible.

Find out in a 15-minute diagnostic call. You'll know exactly where you stand, what it's costing you, and what to do next.

Book Your Diagnostic Call → Get Your AI Visibility Report →

Dive Deeper

Want to understand SEO consulting and visibility strategy better? Check out these resources.

Search Everywhere Optimization

How SEO has evolved beyond Google. What the 70/30 rule means and why it matters.

Read the blog post →

How It Works

Details about our Visibility Sprints and ongoing Search Visibility Consulting programs.

Learn more →

What Clients Say

Testimonials and reviews from businesses we've worked with and visibility gaps we've closed.

Read testimonials →
Get Your Visibility Report →