Your board will ask what happens when you stop spending on paid.
Right now, you don't have a good answer.
Google Ads CPCs in B2B SaaS are up 40-50% since 2020. The paid strategy that worked at Seed isn't delivering the same CAC payback at Series A. And every quarter, the cost per lead goes up while the board asks harder questions.
You've tried SEO. You got blog traffic. Not pipeline.
Meanwhile, when your target buyer types "best [your category] tool" into ChatGPT or Perplexity, four competitors get recommended. You're not one of them. They're not even better - they're just more visible in the places your buyers now research before ever talking to sales.
That's the gap. And it's not a content problem.
B2B buyers don't fill out demo forms cold anymore. Before they get on a call with your sales team, they've already:
If your brand isn't present in those moments, you're not in the consideration set - regardless of ad spend. You're showing up to a shortlisting conversation you were already cut from.
Only 5.4% of AI Overview results include exact keyword matches. Raw keyword ranking is no longer enough.
The brands winning at Series A and beyond have figured out that organic isn't just Google. It's everywhere their buyers research before the first demo request.
We run your brand through a cross-platform check: Google, ChatGPT, Perplexity, YouTube, Reddit, G2, and AI-powered recommendations.
Every gap gets a revenue estimate. Not traffic projections. Pipeline impact.
Here's what we typically find:
HubSpot lost 77% of their organic blog traffic in 2024 by chasing broad informational keywords with zero buyer intent. Most SaaS companies are still making the same mistake - ranking for keywords that attract readers, not buyers.
We don't build you a content calendar. We don't produce 20 blog posts about industry trends. We don't optimize for sessions.
We map every platform your buyers use to research, shortlist, and decide. Then we close the gaps with the highest pipeline impact relative to effort.
The goal is simple: when your ideal buyer researches their problem, your brand shows up with the right proof in the right places - before they ever fill out a competitor's demo form.
Cross-platform visibility check across Google, ChatGPT, Perplexity, YouTube, Reddit, and G2. Every gap gets a revenue estimate attached.
Not every gap is worth closing. We identify the one with the highest pipeline impact and build a focused plan around it.
We implement with your team in a focused sprint. You see the gap close, track the pipeline impact, and decide what's next.
We become your eyes across every platform, every two weeks.
Month-to-month. No long-term contract. Most of our clients stay for years.
$1,500/month
Book a Diagnostic Call →Investors evaluate organic search as a signal of sustainable growth. A business that generates 70%+ of new ARR from outbound and paid has a growth story with a ceiling. One with a compounding organic presence doesn't.
The question isn't whether your investors will ask about this. They will. The question is whether your answer is "we're building it" or "here's what it looks like."
Search Everywhere Optimization gives you a concrete answer:
That's a growth narrative. Not just an SEO tactic.
"Gert has a calculator that changed how I think about SEO... focused projects that fix one revenue leak at a time."
- James Schramko, JamesSchramko.com
Choose your business model:
The diagnostic takes 15 minutes. You'll see exactly where you're visible, where you're invisible, and what it's costing your pipeline.