Top Online Stores Ranking by Country

While shopping at physical shops is still enjoyable, why bother visiting one when you can tap away and have essentials delivered to your home?

According to the National Retail Federation, they’re expecting online sales to skyrocket to more than $1 trillion by 2022. With these massive numbers, it’s only fitting that companies rely on online marketplaces to promote their products and services. 

If you’re on the hunt for the most promising online store to have your products featured, this list will narrow down the top five options per country. 

United States

Top 5: Walmart Stores

Walmart prides itself on providing everyday low prices, whatever the product may be. Whether it’s baby products, daily essentials, groceries, and more, you can find anything you need at Walmart. 

In 2022, Walmart stores will have garnered around 506,000,000 traffic per month

Top 4: Etsy

Etsy is a fabulous online store for vintage, customized, and hand-made gifts. It’s like an artisan’s best place to promote their products and services. 

This 2022, their estimated monthly traffic amounted to 758,600,000

Top 3: BBC Shop US

You can find historical dramas, mystery shows, and many entertainment productions in the BBC Shop US. 

But aside from digital-format shows, you can also find items ranging from jewelry to books and gifts for her and him! 

This year, BBC Shop US’s traffic per month is estimated at 416,700,000

Top 2: eBay

Anyone who surfs the internet knows about eBay. It’s one of the most popular marketplaces globally. Its self-regulating trading community allows buyers to choose the best and most trusted products because of its massive seller size. 

In 2022, their estimated traffic per month amounted to 2,156,000,000

Top 1: Amazon

With a prominent smiley face logo, Amazon continues to bring more smiles while customers spend less on its wide variety of products. Plus, it has branched out to other services like Amazon Prime! 

The marketplace garnered $8.386 billion in estimated monthly traffic, making it one of the most lucrative online marketplaces in the United States.

United Kingdom

Top 5: ASOS

ASOS is a global brand advocating for fashion democracy and body positivity. You can shop for the latest and trendiest fashion clothes on this site. 

With its advocacy, it’s no wonder why it garners an estimated traffic of 19,500,000 per month.

Top 4: Wayfair

If you’re selling home products in the UK, such as furniture, appliances, bedding, and bath items, Wayfair is an online store to consider. 

Wayfair amasses an estimated monthly traffic of 24,100,000

Top 3: Etsy

As we mentioned earlier, Etsy is a hub for vintage, custom, and hand-crafted products. In the United Kingdom, this online store racks up an estimated monthly traffic of 36,000,000

Top 2: eBay

The monthly traffic of eBay in the UK region is relatively low compared to that of the US at 297,000,000. Still, it’s one of the top e-commerce sites in the region, making it to the top two of this list.

Top 1: Amazon

Much like eBay, Amazon is a global online store. Amazon UK gets a total monthly traffic of about 407,000,000


Top 5: The Iconic

The Iconic is the number one fashion and lifestyle destination in Australia and New Zealand. It primarily features items revolving around clothing, accessories, and shoes. It also sells home and décor items. 

This site enjoys around 6,400,000 monthly traffic. 

Top 4:

Dubbed as Australia’s favorite superstore, it encourages customers to buy from this site through daily deals. You can browse this site for home essentials, groceries, and items from your favorite brands. 

In 2021, their estimated monthly traffic went up to 7,200,000

Top 3: TradeMe

TradeMe is more of a classified ad site than an actual online marketplace. Anyone looking to sell an item can register on the site and put up an ad for the whole of Australia to see. 

In 2021, their estimated monthly traffic was 17,700,000

Top 2: Amazon

Unlike in the UK and the US, Amazon is not the number one online store in Australia. It landed in the second spot with an estimated monthly traffic of 28,500,000

Top 1: eBay

There’s a massive gap between the estimated monthly traffic of eBay and Amazon. This gap allows eBay to take the number one spot with 61,700,000 monthly traffic on its Australian site. 


Top 5: Amazon

Despite being a global site, Amazon only ranks fifth among the top online stores in China. Its estimated monthly traffic is around 49,000,000

Top 4: TMall

This local business-to-consumer site is previously known as the Taobao Mall. It is an online store that sells all types of goods. Products include home improvement items, décor, groceries, electronics, and even appliances. 

Its estimated monthly traffic is 97,700,000

Top 3:

Previously known as Jingdong and 360buy, was primarily built as an online retail shop. It is also a significant competitor to TMall. 

Later, it diversified and featured electronics, appliances, smartphones, and computers in its offerings. 

This site garners an estimated 160,800,000 monthly traffic. 

Top 2: Pinduoduo

Pinduoduo is the largest agriculture-focused technology site in China. The platform allows farmers and distributors to connect with customers on an interactive shopping site. 

In terms of monthly traffic, it boasts an estimated 234,800,000 visits. 

Top 1: Taobao

Taobao is an Alibaba-owned shopping platform that allows customer-to-customer connections. It is a site that helps small entrepreneurs and startups sell items directly to their customers. 

It is the most visited online store in China, with an estimated 265,900,000 monthly visits. 


Top 5: Secretlab

This Singaporean furniture company is globally known for its gaming chairs. The company was founded by former pro eSports players and is now partnering with the eSports league and other multimedia conglomerates like HBO. 

Its estimated monthly visits are around 660,000

Top 4: Prism+

This local company is a consumer tech organization that primarily provides gaming monitors and television sets. This online store is famous for its direct-to-consumer model, which allows buyers to purchase items at the lowest price. 

Its estimated monthly visitors are 700,000

Top 3:

If you’re a fan of Pokemon Go, this is the place to be. This online store sells a lot of Pokemon Go resources aimed at helping gamers on their quests. 

The marketplace garners an estimated monthly visitors of 1,800,000

Top 2: Andi Bagus

Whether it’s swimwear, bikinis, crocheted pieces, or women’s accessories, Andi Bagus has them all. This online store prides itself on items made by local Bali artisans. 

As for its monthly visits, it enjoys a 3,200,000 site traffic. 

Top 1: Shopee

Shopee is a Singaporean e-commerce multinational company focusing on business-to-consumer connections. It is a mobile-centric shopping platform, now considered the largest online shopping platform in Southeast Asia. 

It enjoys around 16,500,000 visitors per month. 


The frontiers of digital technology are progressing. The landscape of online possibilities is limitless. 

For a business to thrive, it is only fitting that your company keeps up with digital trends and uses them to provide customers with the best products and services. 

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