Artificial intelligence, or AI, is trending right now wherever you go. It's a handy tool for creating a well-crafted content strategy for your marketing campaigns.
Maintaining those same strategies would need the right tools. Right now, AI tools can help you come up with the right keywords for search engine optimization (SEO) and curate content. But even when you use AI-powered tools for content creation, you still need to optimize content to keep up with the AI-driven search engines.
This article will teach you about:
- The definition of AI content strategy
- Optimizing your content for AI-driven search environments
- The AI content creation tools you can use
Table of Contents
What Is AI Content Strategy?
An AI content strategy uses AI techniques and tools like machine learning and natural language processing (NLP) to streamline content processes and expand the target audience.
A solid AI content strategy helps you in:
- Content creation process: AI can provide content outlines and prompts that align with your goals.
- Content optimization: With AI’s algorithm analyzing large amounts of data, you’ll see which part of your content needs improvement.
- Content distribution: AI tools help in analyzing social media trends and customer behavior. You’ll get suggestions on when and where to post your content to get the greatest engagement. It’s all in the timing.
- Audience insights: AI tools can provide valuable insights about the audience’s response to your content. This would enable you to tailor content based on their preferences and interests.
What Is An AI-powered Search Engine?
An AI-powered search engine is a platform that specializes in analyzing data from its users to give the most accurate results. It uses the following techniques:
- Machine learning: This subset of AI and computer science lets computers imitate how humans learn through data and algorithms. Machine learning gets its accuracy refined as time goes by.
- NLP: Short for natural language processing, this branch of AI allows computers to interpret and manipulate human language. It understands language like how we speak and write it. An example of NLP is in emails. When you respond to an email, the program suggests words to respond that can come out of your mouth based on the email’s content.
AI-powered search engines do more for you! They can help you search for information more accurately, get more reliable sources, and receive personalized recommendations based on your search results.
Optimizing Your Content for AI-Driven Searches
Consider implementing these strategies in your content optimization and AI-powered content creation:
1. Define search intent
Search intent means a user’s goal in typing a certain query in the search engine. AI search engines try to understand the search intent as much as possible.
Conduct a thorough keyword research to determine the relevant words you need. Incorporate them into your existing content seamlessly. This will improve your website’s search engine visibility.
2. Create high-quality content
In the digital age, content is king. Short-form or long-form, highly valuable content is a hit among users. AI promotes content that users will surely find useful.
Create engaging content that focuses on providing solutions and answering the user’s questions in the simplest manner. Depending on the tone of your topic, create content that doesn’t fall short on research.
If you’re making long-form content, infuse an authoritative voice in the article. Make sure it’s not too lengthy, which would eventually bore the readers.
3. Speed up your website
The faster your website loads, the better your rankings are. Search algorithms prioritize fast-loading websites on top of relevant content.
Make your website load faster by:
- Compressing images. As much as images help in making your website pleasing to look at, the larger ones slow down your site’s loading time. Change the file formats of images to reduce their file size.
- Caching pages. Caching allows your computer to store copies of the website’s files to lighten the server’s task of delivering a new web page to the browser. This helps in making your website load at a faster speed.
- Choosing a hosting solution. Website-hosting companies ensure that your website runs at full and optimized speed. Pick one that prioritizes website speed and seamless navigation.
4. Make your website mobile-friendly
Let’s face it. Almost all people now access the internet via their phones and other mobile devices. And a better way of bringing your content out to the world is by making your website mobile-friendly!
It all starts with how the design fits for mobile experience. Create one that looks just like your website but for mobile. Here’s how to do it:
- Choose a responsive theme. The responsiveness of the theme is measured by how easy it is to move around the screen to get the information you want. Pick a responsive theme that aligns with your personal brand and looks good across all devices.
- Shorten your content. You can always write long content for websites. But when it comes to mobile versions, those words must be short but still retain the same thought.
- Put buttons in the right place. Make the buttons visible where they can be easily pressed. Do not place buttons on the upper or lower corners of the phone screen. Place buttons in the center to make it accessible for viewers.
- Use large fonts. The cleaner-looking and readable, the better. Choose a font that people can easily read and look clean with your mobile theme design.
- Make forms and input fields easy to use and handle. Sometimes, websites allow users to fill out forms for record-keeping purposes when they sign up for something. Having an optimized form and input fields makes the whole filling-in process easy for users and helps businesses generate leads. Reduce the number of fields users have to fill in. Use auto-fill options and feedback messages to let users know their missteps and correct them.
- Don’t use pop-ups. They’re okay for desktops, but for mobiles, it’s a big no-no. Pop-ups can hinder users from fully experiencing the mobile website experience. They’re viewed as an annoyance to mobile browsing.
5. Share your website on social media
Social media contributes to your website traffic in one way or another. Include a shortened link to your website in all social media posts. You can also share the link to your article on your socials. Visibility in social media can lead to increased brand awareness and potential lead generation.
6. Incorporate NLP
Make your content sound natural when taken into a spoken context. Use natural language that the AI search engines can understand. In doing so, you must:
- Generate content prompts: Use content creation tools to come up with content and analyze the existing ones. These tools can also help you generate keywords, questions, and topics from different sources.
- Write better content: NLP tools like Hemingway and Grammarly allow you to fine-tune your content in terms of grammar, readability, structure, and tone. The former is for fixing sentence structures and improving readability. The latter is for vocabulary, grammar, and punctuation corrections.
- Distribute content: Use NLP tools to schedule and distribute your content to various online channels. It’s also used for creating different types of content like blog posts, videos, text, audio, and images for all screen devices.
7. Optimize keywords to the fullest
There are two types of keywords: short-tail and long-tail. Short-tail keywords are general search terms or commonly used keywords that cover a broad topic. Long-tail keywords are longer and more specific in nature. They go beyond three words.
Short-tail keywords tend to have more search traffic, while long-tail keywords tend to have less, but may yield conversions and leads due to them being specific.
In optimizing keywords, you must:
- Do comprehensive keyword research to get relevant phrases and terms.
- Comprehend search intent and determine what the users are looking for. Do they need products, information, or services? That’s for you to find out.
- Use long-tail keywords in your content. There’s less competition when it comes to utilizing these kinds of keywords. Incorporate them naturally into your content without sounding too forced or awkward. Write your content around the user’s search intent to provide high-value solutions for them.
- Avoid keyword stuffing. This refers to the practice of using the same exact keywords in a piece of written content. It gets annoying in the long run and affects the content’s readability.
- Rewrite your meta tags. Include the keywords you got into your on-page site elements, like the title and meta description. Rewrite the whole thing when you need to. Doing it would give the search engines a signal that your site has valuable content.
- Optimize images and videos. Put descriptive file names and alt text to them, so the search engine would have context. Make it simple and understandable.
- Make the whole content skimmable. Users won’t read the entire content. They just need specific information. Remove fluff from your content. Use simple words when writing your content. Present the most important information right away and back it up with context and information.
8. Implement schema markup
Do not forget to add the schema markup in every content you publish. This microdata creates an enhanced description of your webpage and puts your website on the first page of search results.
9. Stay updated
AI algorithms change every now and then. You can’t predict when changes will soon become effective. You have to be updated with the latest trends and developments in the AI algorithm world.
Content Optimization Tools With AI
A significant portion of marketers and content creators are now leveraging AI content optimization tools to improve their strategies. A recent survey indicated that 75.7% of marketers already use AI tools in their daily work activities, underscoring the widespread adoption of AI in content marketing strategies.
This is supported by the fact that AI tools are responsible for generating around 25% of all new digital content, demonstrating the integral role that AI has come to play in content creation and optimization. Additionally, AI content generation tools have been reported to not only reduce content production costs by about 40%, but also save about 50% of the time typically spent by human content creators. (Resource)
These statistics highlight the growing reliance on AI technologies to streamline content creation processes, improve efficiency, and improve the overall quality and reach of digital content.
The top AI tools of 2023 include:
- RankIQ: This tool is particularly useful for bloggers and small business owners, offering insights into what content ranks best for target keywords, along with key conversion and traffic data to inform strategies.
- Phrase: Leverages AI to provide content recommendations, analyze competitor content, and features an AI content generator to create engaging content tailored to your target audience.
- MarketMuse: MarketMuse automates content planning and provides a comprehensive dashboard to research ideas and review content performance. It is designed to help users prioritize topics based on data, making it easier to create content strategies based on ROI.
- Jasper: An AI writing assistant that helps create SEO-optimized content in various formats and offers features like plagiarism checking and brand voice customization.
- SurferSEO: This tool offers a content editor with keyword suggestions, integrations with major platforms like Google Docs and WordPress, and an SEO audit tool to identify content gaps.
- SEMrush Content Marketing Platform: Known for its comprehensive SEO solutions, SEMrush also offers a content marketing platform that helps with on-page optimization and provides insights into audience interests and trending topics.
These tools can help marketers and content creators:
- Improve the SEO of your content by researching and selecting relevant keywords, optimizing content structure, and creating attractive titles and meta descriptions.
- Generate personalized and relevant content for each target audience, which helps improve conversion and engagement.
- Automate repetitive tasks, such as article writing, script creation, or video editing, freeing up time and resources to focus on more strategic activities.
Ultimately, AI tools offer a number of significant advantages for marketers and content creators, which can help improve the effectiveness of their content marketing strategies.
Need Help in Optimizing Content? SEOLeverage Can Help
If you ever need help optimizing content for your website, SEOLeverage can help you with the following:
Book a call with us and share your concerns. We’ll help you figure out what to do with your website to bring it to the top of search results and be the brand people will trust.
And it’s not just one kind of SEO service. It encompasses a whole lot! Our team will handle the strategy, research, writing, link building, and content uploads of your website. We will lay down all of our plans to improve your website’s traffic. Every solution we come up with is tailor-made for you.
Let us help you fix how the public sees you as a business and brand. We will present your website professionally and authentically so users will be impressed with your brand!
Building your content around AI-driven search environments is a must to stay on top of the SEO game. It’s not just about writing—you also need to optimize your content now and then to keep up with AI algorithms. It’s long and tough work, but it will earn your website the traffic it deserves.