134 - The SEO Value Chain

In this episode, Gert explores the concept of the SEO value chain, a powerful thinking framework that can be applied to various aspects of life and business. Gert explains how this framework helps organize thoughts, focus on crucial steps, and achieve desired outcomes in SEO and beyond. He also introduces a new project called Platform Leverage, designed to help businesses navigate the changing landscape of AI and user behavior.

Podcast Highlights:

00:00 Prologue

00:45 SEOLeverage Podcast Intro

00:55 Introduction of Platform Leverage, a new project focusing on marketing essentials

01:59 The importance of controlling brand narrative across platforms in the age of AI

02:33 Explanation of the SEO value chain and its role in achieving organic revenue

03:39 The importance of Site Audits in establishing position within the SEO value chain

04:22 How the value chain concept applies to various life situations

05:58 Closing message

Transcript of the episode

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: info@seoleverage.com

Resources:

Platform Leverage - A new project focusing on essential marketing strategies in the AI era

AI Tools discussed:

ChatGPT
Perplexity
Claude

The SEO Value Chain

SEO is a broad process. To be successfully found online, you need to optimize all aspects of your website. This not only includes researching relevant keywords but also improving your website's content and links and tracking its performance.

In this episode, Gert discusses the SEO value chain, a strategic framework that helps achieve success in SEO. Gert breaks down the framework into key components and shows how it can drive significant results.

Beyond SEO, Gert explains that this framework can be applied to various challenges in business and life. Gert introduces "Platform Leverage," a new initiative aimed at helping businesses adapt to the evolving landscape of AI and user behavior. This project focuses on using AI-driven insights to enhance online presence.

The SEO Value Chain
Platform Leverage Overview
Controlling Brand Narrative Across Platforms in the Age of AI
Final Words

Platform Leverage Overview

AI is rapidly changing the marketing landscape. And to be on top, you need a strategy that is innovative yet built on proven fundamentals.

That's where Platform Leverage comes in. It’s a solution that merges the power of cutting-edge tools with the principles of successful marketing.

At its very core,Platform Leverage is all about these three methods:

Audience-Platform Research
Cross-Platform Engagement Strategy
Ongoing Execution

With such profound insight, you will be allowed to create a message that will actually reach and connect with your audience. Learn how it’s going to be a game-changer for marketers who want to win in today's ever-changing marketplace.

Controlling Brand Narrative Across Platforms in the Age of AI

AI tools like Google’s Gemini, ChatGPT and Perplexity (and Claude) are everywhere. However, not everyone understands how controlling your brand narrative across platforms is important. These AI-driven models depend on wide arrays of information pulled from the web for answers.

The more your brand is out in the mix, managing and controlling the dialogue about itself, the stronger your online reputation will be. This, in turn, raises the possibility of AI tools starting to recommend your brand as a source of information.

So, what’s the impact of the SEO value chain?

The SEO value chain represents a sequence of steps that must be performed to get organic revenue from organic traffic leading to conversions on your website. For most businesses, this is it. Actually, the value chain is a strategic framework to ensure all elements are working optimally for the desired output.

To start with, you need a comprehensive site audit. This provides a basis on which a website stands in the SEO value chain. The SEO audit would help identify what to address through the assessment of technical aspects, search impressions, click-through rates, and organic conversions.

If a site suffered from severe technical issues, for instance, it would be close to impossible to result in organic revenue. It replicates where the clear fix is in moving down the value chain to organic revenue.

Application of the value chain concept to various life aspects

The concept of a value chain is not restricted only to SEO. But it finds its application in a lot of life aspects. It might relate to improving one's fitness regimen, educating children, or even gardening.

The chain is always there. Identifying and fine-tuning everything in that chain will yield better results in business or personal life.

Final Words

Mindset frameworks are very helpful during the SEO process. They organize thoughts and put a structure in place for processing. They also help you remain focused on what needs to be done before you can move on to the next steps in the SEO value chain.

Our framework is the same; it lets you do it. If you think of the process as smaller steps, you will more easily move toward your goals.

We would love to include you in our SEO processes and frameworks!