087 - Grow Your Online Course With the Right Keywords


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There are so many things that you need to consider when writing an article or an online course in order for it to rank in Google Search. You just don’t write whatever you like, but you need to prepare with the right keywords. You can test what related keywords come up by doing a search for a similar article you want to write about. Keywords are really about connecting concepts, similar to connecting dots in an old children’s game to come up with a picture or a drawing. You also need to have a call to action in your article so that people reading it will be able to take the next step, which is what you really want in order to grow your online course.

Podcast Highlights: 

00:01 Prologue

01:39 Invitation to experience the demo of the SEOLeverage™️ tool

02:54 How to find the right keywords when writing a course? (...Where would the right keywords come from first?)

04:09 Where else do we need to check for keywords for the content you want to write about?

05:18 What research tools can you use to look for keywords?

06:00 How do you ensure that Google is able to connect enough dots or concepts to understand that the article you wrote is relevant and has a lot of value?  

07:21 Why is there a need to have a call-to-action in the article you are writing about?

08:05 Invitation to book a demo with Gert

08:48 End


The SEO Leverage App - https://seoleverage.com/app/

UberSuggest Keyword Tool - https://neilpatel.com/ubersuggest/

Ahrefs - https://ahrefs.com/

Grow Your Online Course With the Right Keywords

What's the key to a successful online course?

Some would say it's putting together great content. Others might say it's finding the right platform or building a strong marketing strategy. But we think the most important factor is picking the right keywords!

In this episode, Gert will show you how to choose the right keywords to promote your online course with SEO. So read on and get ready to boost your success!

How to Find the Right Keywords When Writing an Online Course?

Do you target popular keywords that everyone is already targeting? Or, you try to find something a little more niche?

“When you write a new piece of content, you probably want to make sure it ranks on Google to drive the right audience in.”

When designing your online course, you need to ensure that potential students can easily find it when searching for information on the topic. That’s where keyword research comes in.

Here’s how to do it:

Consider the Title of Your Article

You might be wondering where to start when it comes time for keyword research. The most obvious choice is, of course, the title!

So if you think about how people could search an article the same as yours, that gives you a good idea of what keywords they might use. What you need to do is go over to these places:

  • Search results - Type the article title into Google, and then check out what comes up.
  • People also ask - These are related questions to the one you’re searching for.
  • Related searches - This gives you quite a few hints about what kind of other keywords and sub-topics you should be writing about. 

Other Ways to Check Keywords for Your Next Content

The article you're writing now is great and all, but how else can we help improve it?

We've got a few more tricks up your sleeves for keyword optimization.

  • Bring keywords that are not ranking so well - For example,  if you have an article about a specific term. Still, it doesn't have a generic article, and you could now bring keywords from these other articles that are ranking badly. Then, see if you can get them better optimized in your new article. 
  • Get the most obvious keywords - You can then type them into Google. Check what’s up and what else comes up there regarding search results, related searches, questions, and synonyms.

By doing so, Gert believes that you can be in a much better position than 70-80% of other bloggers who also want to rank for that kind of term. 

Keyword Research Tools to Use

If you now want to take it to the next level, you probably want to look into some keyword research tools.

Here are two common tools to use:

  • Ubersuggest - It can give you an idea of what kind of keywords people type into search.
  • Ahrefs - What you get is essentially a list of related keywords, questions, and other ways to phrase the keyword that you type in in the first place. Plus, you get a better idea of what kind of vocabulary you probably want to use.

How to Ensure Google Understands That the Article is Relevant and Has a Lot of Value

Keywords can be seen as the connections between different concepts.

The idea here is to ensure that Google can connect enough dots so your article matters. You're not just throwing anything up on the internet and hoping for success. Instead, you are thinking about what keywords will best help them understand where this information comes from or how it might be useful in their search engine results pages (SERPs).

Avoid Keyword Stuffing

In order to make your article relevant, the keyword shouldn't be stuffed in by force.

However, you can optimize keywords as follows:

  • Find a natural way to use them
  • Use synonyms
  • Use different ways to explain them
  • Your article should be well written
  • It is easy to read and has a lot of value
  • Lastly, it communicates a lot of information

Once done, you can be in a very good position right from off the bat. Then after a few weeks, you can see where your articles start to rank. Very important, especially if you do this in order to scale and grow your online course, is that you just go in.

Why Do You Need to Have a Call-To-Action in the Article?

Simply put, if you want people to opt-in for your email list, don't only focus on keywords but also think about what result you're trying to achieve with your article ranking. And it’s not just getting visitors —it's converting them into subscribers who can eventually buy from you!

“Make sure that you prepare your article, not only for keywords but for the actual call to action you want people to follow while reading it.”

You can also opt-in for something and hang around on your email list, where you'll be prepared when the next step comes.

Book a Demo

Do you want to ensure that the SEO performance is good and that you can extract leads from your efforts?

Simply look for the best team to help you with your SEO efforts.

At SEOLeverage™️, they specialize in consulting programs that help course creators such as yourself focus on their courses while taking care of team management.

Connect with Gert Mellak:

Email: [email protected]

about gert

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Recently, our founder Gert Mellak, has published a book about our approach “ERICA” that guarantees consistent, strategic execution to improve your site’s SEO and protect your website from Google updates and penalties.