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In order to generate leads to your offer, you need to have the right messaging medium that will cater to the three categories of audiences - the wanderers, the seekers, and the explorers. Your message should be able to catch the attention in order that it can be embedded in the reticular activating system of a person's brain. Tom Poland, our guest in today's episode of the SEOLeverage™️ podcast, will share his favorite medium to lead people to his offer and that is through webinars. Tom is the multiple best-selling authors of the Leadsology® series and has a proven system to generate high-quality leads for your business.
00:00 Introduction of the Guest
01:22 Tom Poland's background and how he started doing webinars?
05:08 What are the three characteristics of your messaging that will catch the attention of your audience?
09:21 In some businesses, messaging does not need numbers.
11:19 How to focus your messaging to the three category types of audiences?
15:24 Understanding how lead magnets work and how people will take the offer and give their commitment to it.
25:10 Why does Tom choose a webinar as his lead magnet?
28:39 What does it take for a person to opt in for a lead gen?
35:39 Where to learn about the leadsology program of Tom Poland?
Connect with Tom Poland:
Attend his live webinars - leadgendemo.live which will bring you to
Tom Poland’s books:
Leadsology: The Science of Being in Demand by Tom Poland
Marketing with Webinars
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