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Showing expertise, authority, and establishing trust is essential for building a successful business.

In today’s episode, Gert talks about the importance of E-A-T, (Expertise, Authoritativeness and Trustworthiness) to your website and some practical tips you can use to improve user experience. 

Podcast Highlights:

00:00 Prologue

01:06 Introduction of the topic

01:29 What is E-A-T and its role in SEO?

03:00 Why is E-A-T important now?

03:58 What is the future of SEO?

05:19 Why do you need to consider E-A-T if you are in a Y-M-Y-L (Your money, your life) industry?

05:46 Practical tips to improve your website

06:58 Wrap Up/Summary

08:18  End

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