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Showing expertise, authority, and establishing trust is essential for building a successful business.
In today's episode, Gert talks about the importance of E-A-T, (Expertise, Authoritativeness and Trustworthiness) to your website and some practical tips you can use to improve user experience.
01:06 Introduction of the topic
01:29 What is E-A-T and its role in SEO?
03:00 Why is E-A-T important now?
03:58 What is the future of SEO?
05:19 Why do you need to consider E-A-T if you are in a Y-M-Y-L (Your money, your life) industry?
05:46 Practical tips to improve your website
06:58 Wrap Up/Summary
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