007 - The 3Ws of Paid Advertising - with Ilana Wechsler

CLICK TO SUBSCRIBE

spotify button
google play button
itunes button
stitcher button
soundcloud button

Advertising has evolved over the years with the onset of social media, entrepreneurs have used social media advertising extensively because people are on the internet most of the time. In this episode Gert is going to talk about the 3Ws (Who, What and Where) of paid advertising with Ilana Wechsler, a Pay Per Click Marketing Professional and founder of https://teachtraffic.com/.

Podcast Highlights: 

00:14 – Intro

01:05 – Guest Introduction

02:12 – Ilana Wechsler's background

06:26 – What is traffic puzzle all about and how is it applicable for  business 

10:37 – The four quadrants of a retargeting campaign 

13:42 – Some common mistakes business owners do with their marketing campaigns   

20:17 – How to approach promoting content on social and why copy on social is very important?

29:50 – What is the warning percentage of a Click Through Rate and other Key Performance Indicators to watch out for?

33:42 – What is the starting point for someone who would  like to get going with paid traffic?

36:13 – Summary of what we talked about in this episode

37:53 – Where to Connect with Ilana Wechsler?

38:04 – End

Connect with Ilana Wechsler:

Website: https://teachtraffic.com/

Thanks for listening to us on our SEO podcast today! We hope to see you again! Subscribe to keep you up to date on SEO, Marketing tips, and everything business owners should know. Leave us a comment or a review and we will be grateful and prepared for more and more useful and new episodes!

about gert

Loved This Episode?

Please consider leaving me a review with Apple, Google, or Spotify! It'll help folks discover this show and hopefully we can change more lives!
RATE AND REVIEW

Listen to the Previous Episodes

006 - Which SEO Service Is Right For You?

Want to know what's the right SEO service for you? Continue listening as Gert Mellak explains the different types of SEO you


VIEW POST
005 - Content Research

Content research is a lot more important than we can ever think of. May it be school, work or personal life. Doing


VIEW POST
004 - 11 Years of Content Marketing - with James Schramko

Gert Mellak's mentor, James Schramko of superfastbusiness.com shares insights about his audience, and how to consistently create valuable content, year after year,


VIEW POST

How we approach SEO

Recently, our founder Gert Mellak, has published a book about our approach “ERICA” that guarantees consistent, strategic execution to improve your site’s SEO and protect your website from Google updates and penalties.
GET THE BOOK NOW
erica